Marketing Manager
普仕英才（北京）管理咨询有限公司
- 公司规模：50-150人
- 公司性质：民营公司
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-08-23
- 工作地点：北京
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：市场/营销/拓展经理
职位描述
The client is a product provide for oil&gas industry and now they wanted a marketing manager in beijing, the requirments are as follow:
1. Min has 5 years` experience in marketing and/or sales in the Oil and Gas industry or another international industrial business
Job Title: Marketing Manager
Location: Beijing
Reporting to: Corporate Director
Responsibility:
1. Based on a deep understanding of the Chinese Oil &Gas market (volumes, prices, products, customers, competitors...),be in charge of formalizing Marketing Plan (competitive positioning, key success factors identification, sales targets, main actions) for China.
2. Liaises with Sales people to ensure the implementation of the Marketing Plan.
3. in charge of all the external communication for company products.
4. The relay in China of the Marketing Department
5. Build a marketing plan for the Chinese Oil &Gas market and define clear targets for products produced in China: customers, projects, products...
6. Formalize a promotion and sales plan for products exports
7. Analyze Chinese current situation and potential for unconventional oil and gas (especially shales) to feed the corresponding worldwide marketing plan
8. Find technical information (and ideally samples) for newly appeared Chinese Premium products.
1) Market analysis
- Oil and Gas market fundamentals: characteristics of oil and gas fields in China, number of rigs, type of rigs, average length, complexity, future developments...
- Oil &Gas market: assess the current Oil &Gas market and segment it (by application, customer type, product type...) in orders to have a clear vision of the current market. Build a forecast of the market evolution based on the Oil and Gas market fundamentals (and also considering the inventory draw/build-up effect). The market figures will be fully updated once a year in accordance with Division marketing needs. A quarterly trend will also be produced.
- Marketing plans: will be in charge of all marketing plans that are specific to China or will be responsible to feed the worldwide marketing plans with the Chinese part.
2) Operational marketing and support to sales
- Better knowledge of customers: organization, contacts, strategy, purchasing habits, priorities, product supply chain and service needs through on site visits, customer reports, customer satisfaction surveys. Creation of individual key customer`s folders
- Build a database and monitor the tenders in the Oil &Gas markets
- Follow the evolution of prices by area and product type
- Ensure that the TQM plans of sales are updated and that the targets and levers are in line with the global division strategy and the different marketing plans
- Prepare figures and presentations to help sales for their negotiations
3) Competition monitoring
- Better knowledge of competitors: organization, capacity, locations, technical ability, qualification, technical data about competitors products, production costs, distribution scheme...
4) Communication:
- Organization of customer events, conferences and exhibitions
- Adaptation to Chinese market context of sales material (sales kits, brochures...)
- Drive communication programs to ensure consistent positive brand image by advisement publish, press release, executive interview, success story issue, etc.
Requirements:
1. Min has 5 years` experience in marketing and/or sales in the Oil and Gas industry or another international industrial business
2. Ability to learn fast, flexibility and curiosity
3. Analytical skills
4. Excellent communication and influencing skills
5. Necessary to have Master degree in Engineering, Economics or Business Administration
6. English and Chinese is required
7. Build knowledge of a market where the footprint of company is very weak today
8. Ensure efficient functional relationships with remote entities (Headquarters, overseas sales office)
公司介绍
Pro-Matrix & Co is a specialist search & selection firm serving both global and local clients and filling their desire for the best talents in China；
Founded by a group of tried and true recruitment players；
Footprint in both Beijing and Shanghai with the market coverage in pan-China；
Combines the top-notch recruitment skill set with the in-depth local market insight；
Matrix portfolio management leveraged by both individual excellence and operational efficiency！
Founded by a group of tried and true recruitment players；
Footprint in both Beijing and Shanghai with the market coverage in pan-China；
Combines the top-notch recruitment skill set with the in-depth local market insight；
Matrix portfolio management leveraged by both individual excellence and operational efficiency！