北京招聘

Company Information
About ANSYS, Inc.

Who We Are
Founded in 1970, ANSYS employs over 2,000 employees, many of them engineers with advanced degrees and extensive training in fields such as finite element analysis, computational fluid dynamics, electrical engineering and design optimization. ANSYS is passionate about pushing the limits of its world-class technology, so our customers can turn their design concepts into successful, innovative products.
What We Do
ANSYS develops, markets and supports engineering software used to simulate how product designs will behave and how manufacturing processes will operate in real-world environments. The company continually advances simulation solutions by, first, developing or acquiring the very best technology; then integrating it into a unified and customizable simulation platform that allows engineers to efficiently perform complex simulations involving the interaction of multiple physics; and, finally, providing system services to manage simulation processes and data — all so engineers and product developers can spend more time designing and improving products and less time using software and searching for data.
Where We Are
ANSYS is headquartered in Canonsburg, Pennsylvania, U.S.A., and has more than 60 sales locations throughout the world. In addition, ANSYS has a network of channel partners in more than 40 countries. Together the company and its channel foster close partnerships with customers and provides local value-added service and support.

Job Description

Job Title: Marketing Website Specialist
Reports To: Marketing Manager
Business Unit/Function: Local/Field Marketing
Career Band:
Job Track:
Position Location: Beijing, China
Number of Direct Reports: 0
FLSA Status (Exempt/Non-Exempt

Position Summary:
Marketing Website Specialist will be in charge of managing G. China website presence as well as search engine marketing, and Develop and implement company web contents strategy to effectively communicate the company’s unique value proposition to the G. China audience.


Essential Job Functions/Accountabilities:

？ G. China Website Content and presence: 50%

1. Partner with global web team
a) Work as key contact to Global web team to advance company web presence as well as user’s online experiences in G. China region.
b) To get support from Global web team to G. China Website building
2. Serve as the primary point of contact for implementing, reviewing and executing contents on company web, working with people across company,Partner and translation agency.
3. Online Quality control, link integrity, and bug resolution
4. Work with teams for Content management and ROI measurement

？ Social Media Marketing (10%)
1. Owns and executes social media contents updates and response management for Weibo, Youku,
2. Quarterly report analysis results.

？ Develop and execute search engine marketing campaigns design to increase awareness of company and generate high volume traffic, Quarterly report of analysis results of SEO (20%)
1. Identify strategic search phrases and optimize company web contents to improve organic ranking in Baidu and Google.
2. Develop external back linking and directory strategies to build company web site value to search engines.
3. Reporting analysis results on timely basis.

？ In charge of digital Marketing tools (10%)
1. Responsible for event registration system setup by using ODM
2. Webinar setup and management.


Minimum Requirements/Qualifications:

？ Bachelor, E-commerce professional preferred
？ Good at HTML language
？ Good at search engine optimization
？ Capable of writing short reports, procedures and business correspondence
？ Ability to work as part of a team driven environment
？ Basic ability analyze data and identify trends
？ Well-built skills in organization, prioritization and time management
？ Work to meet project deadlines and minute attention to detail
？ Attention to information and accuracy in performance
？ Highly self-motivated individual

CULTURE AND VALUES
Culture and values are incredibly important to ANSYS. They inform us of who we are, of how we act. Values aren't posters hanging on a wall or about trite or glib slogans. They aren't about rules and regulations. They can't just be handed down the organization. They are shared beliefs – guideposts that we all follow when we're facing a challenge or a decision. Our values tell us how we live our lives; how we approach our jobs. Our values are crucial for fostering a culture of winning for our company:
 Customer focus
 Results and Accountability
 Innovation
 Transparency and Integrity
 Mastery
 Inclusiveness
 Sense of urgency
 Collaboration and Teamwork
 
ANSYS does not accept unsolicited referrals for vacancies, and any unsolicited referral will become the property of ANSYS. Upon hire, no fee will be owed to the agency, person, or entity.