北京招聘

I. Position Summary

The incumbent, partnering with Practice Leader, contributes to the growth and performance of the Public Affairs Practice in China by leading large complex client relationships and programs; participating in significant new business; attracting new talent and developing and retaining existing staff; and enhancing the Practice’s intellectual capital by driving innovation, developing new products and services, and leveraging a strategic platform of knowledge, insights and ideas.

The incumbent will play a role of Manager of day-to-day activities of account teams and projects. The Senior Manager &Manager will add client value, maintain and grow business by managing teams to ensure client satisfaction.

II. Primary Responsibilities

Develop and cultivate relationship with the Client and external stakeholder audiences.
Oversee day-to-day Client projects and&or programs to ensure the quality of work meets Client's objectives and provides value.
Manage account administration duties such as billing, financial reporting.
Recommend and implement initiatives that improve stakeholder perceptions of the Client.
Recommend and implement issues and crisis management approaches for the Client.
Develop and provide public affairs & issues analysis for the Client to inform decision-making and program development. This includes research and analysis to identify stakeholders and issues.
Maintain understanding of wider political, economic, societal and industry context to inform counsel and support to Clients.
Oversee all aspects of major events for Client.
Handle special media inquiries.
Review materials (e.g. pitch letters, news releases, backgrounders, fact sheets, bios, newsletters) prepared by Senior Associates, Associates or Client Executives.
Develop materials on complex issues (e.g. Q&A, issues reports, speeches and collateral materials).
Develop, pitch and place stories by and about the Client in media, when appropriate.
Maintain clear and consistent communication between the Client and account team.
Partner with Client and other communications firms (i.e. ad agencies) to develop and complete communications plan.
Research, assist, and present new business proposals.
Develop original research, surveys, market studies for existing and new business proposals.
Develop complete communications plan for Client.

III. Organizational Associations:

A. Supervision:

Reports to:
Senior Manager & Manager may report to Managing Director & Practice Leader of Public Affairs, China. A Senior Manager& Manager works under little supervision.

Supervising:

Senior Manager&Manager may be responsible for supervising work of Senior Associates, Associates, Client Executives and&or Team Coordinator. Senior Manager &Manager contributes to the professional development of their staff.

B. Internal Communications and&or External Contacts:

Senior Manager &Manager oversees work for the Client with middle and junior-level team members, internal service departments, external vendors, news media, and other agencies and also works with senior team members and Client representatives.

IV. Personal Attributes

Senior Manager& Manager has the stature and confidence to quickly establish their credibility at senior levels through their knowledge and experience. They are able to manage complex relationships diplomatically and consultatively. They have an in-depth knowledge of their business and geography and are able to speak knowledgeably about market opportunities and trends. They are enthusiastic champions of the firm, able to communicate Burson-Marsteller’s qualities and capabilities internally and externally. They demonstrate personal resilience in the way they persist with long-term goals and act decisively to address opportunities and problems. They mentor, coach at all levels and serve as a role model for the next generation of the firm.

V. Skills and Knowledge Required

Demonstrated ability to
Provide strategic counsel while taking a long-term perspective
Maintain an in-depth understanding of the client’s business and challenges
Maintain an in-depth understanding of wider political, economic and societal dynamics and trends
Profitably maintain, grow and develop business, applying an in-depth knowledge of financial and business concepts while meeting the objectives of the client
Attract, develop and retain talent
Actively identify new talent
Manage teams and individuals to enable them to perform to their fullest potential. Set clear expectations and demand high performance
Motivate teams and individuals
Match the needs of the client to the knowledge/expertise of the team members

About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm’s seamless worldwide network consists of 73 offices and 84 affiliate offices, together operating in 109 countries across six continents. Burson-Marsteller is a unit of WPP, the world’s leading communications services network. For more information, please visit bm.com.


关于博雅公关：
博雅公共关系有限公司 (www.burson-marsteller.com) 成立于1953年，是全球领先的公共关系和传播咨询公司。 公司在公共关系、公共事务、企业声望、危机管理、广告以及数字战略等众多领域向客户提供战略咨询和项目施行服务。博雅公关在全球6大洲108个国家开展业务，设有73家事务所及83家附属事务所，并共同组成博雅公关全球无缝隙合作网络。博雅公关是全球领先的传播集团WPP（纳斯达克股票代码：WPPGY）旗下子公司。更多信息请点击：visit.bm.com。