北京招聘

大学本科毕业
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Marketing Communications Assistant – Haoyuncai (CHINA)

Roles & Responsibilities

? Reporting to the Marketing Communications Manager the Marketing Communications Assistant is responsible for the implementation of all activity across the Haoyuncai channels

? Their key responsibility will be to liaise with all areas of the business to ensure all activities are developed and implemented to the original brief and in a timely fashion. They are responsible for the marketing activity across the digital and physical areas of the business, allowing the Marketing Communications Manager to have an overall view of activity across the board.

? They should understand all areas of the business both land based and digital to ensure the activity developed achieves the CMO vision and is suitable for the local market

? Liaison with external agencies and internal design team to produce collateral required and within budget

? Set up and implement an eDM system and manage both text and online campaigns going forward. They will also be responsible for liaising with the technical department to extract the relevant data from the system based on the parameters set.

? Based on the triggers determined the Marketing Communications Manager will ensure that eDM is used to build a relationship with current customers as well as to drive traffic to the website.

? The marketing communications assistant will be responsible for provide daily status reports on all activity with the Marketing Communications Manager

? Monitor all activity and provide daily updates through the activity as to the effect on sales as well as anecdotal feedback from consumers. A full evaluation of each campaign to be provided at the end of each activity.

? As the marketing communications assistant will be bi-lingual they will also be responsible for ensuring that all briefs and communications are translated. They will also ensure that the marketing messages determined by the Marketing Communications Manager are translated to ensure they are suitable for the local audience.

Specialist Expertise

In addition the marketing communications assistant should have an understanding of both digital and retail marketing. An understanding of the lottery market would be preferable but not essential

The key responsibilities for a marketing communications assistant are;

1. Digital Marketing

A digital marketing programme will be developed to drive traffic to the site, convert visitors to players and encourage customers to increase frequency and ARPU. It will be the role of the marketing communications assistant to ensure all campaigns are effectively executed and targets achieved. It is also the responsibility of the marketing communications assistant to ensure that the tools are in place to allow for a ‘conversation’ to be had with the consumer which drives additional sales. This will be done through the following;

? Set up an eDM system which will send out communications based on predetermined triggers as well as implementing campaigns on an adhoc basis
? Understand the rules and regulations regarding customer communications and offers and seek legal advice where required
? Implement promotional offers and communications based on the marketing plan
? Identify the success parameters and overall targets with the marketing communications manager and provide regular updates to confirm achievement / on target to achieve
? Amend activity as directed by the marketing communications manager to ensure targets achieved
? Liaise with the technical team and other departments as required for to ensure all briefed in a timely fashion and understand objectives and action
? Implement marketing activity to support the launch of the mobile app to drive traffic and encourage website users to also engage with the app

2. Land-based Retail Marketing
Along with digital marketing, a marketing programme will be developed for the land based elements of the business. This will include development of in-store promotions for Haoyuncai lottery stores. All of the stores will be developed to enhance the customer experience providing relevant information along with promotional activity. It will be the role of the marketing communications assistant to work with the CMO and marketing communications manager to rebrand all of the stores based on the CMO vision, producing all in-store materials and ensuring the stores are laid out to encourage sales. This will include production of any materials or uniforms required by the staff. It will also be the role of marketing communications assistant to deploy and evaluate in-store campaigns.

公司简介：

    北京互联新网科技发展有限公司成立于2002年，注册资本5000万元，集团总部位于北京，并在上海、重庆、哈尔滨、杭州、青岛等地设立了5家子公司，拥有员工超过300人。互联新网公司是一家专注于移动互联网产品设计、开发、建设和运营的高新技术企业，主要业务包括福利彩票和体育彩票的渠道宣传与推广、新华社手机APP地方频道的建设和运营，以及开发、运营体育场馆预订服务平台51乐动网站以及举办体育赛事活动等。

    公司与国内多家知名互联网企业如淘宝、腾讯、京东、乐视等公司建立了良好、稳固的合作伙伴关系。并先后与多个省市的新华分社、福彩中心、体彩中心，银行建立了长期业务合作关系。同时互联新网公司通过与英国DJI公司的合作，与阿森纳、曼城等多个欧洲***豪门足球俱乐部达成合作关系，共同开拓中国足球产业市场，在体育赛事、体育产品营销等体育产业领域开展深度合作。


 
 公司目前负责开发及维护的主要网站：
？ www.bwlc.net
？ www.haoyuncai.cn
？ www.haowai.cn
？ www.swlc.sh.cn
？ www.gxcaipiao.com.cn
？ www.2858.cn