Campaign Marketing Specialist - IHG Corporate Office (Contract Staff)(职位编号：22934)
六洲酒店管理（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：酒店/旅游 餐饮业
职位信息
- 发布日期：2013-08-23
- 工作地点：上海-浦东新区
- 招聘人数：1
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语熟练
- 职位类别：市场/营销/拓展主管 其他
职位描述
Role Description
Recommend a friend - CNY - Band 7
Do you see yourself as a Campaign Marketing Senior Specialist
What's your passion Whether you're into tennis, shopping or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.
Job Summary – (Role Summary)
Implementation of regional broad-base marketing initiatives both brand specific and multi-branded. Optimize all available channels and communication vehicles and make tactical recommendations to meet objectives. Coordinate production of promotional and program materials and serve as primary contact with internal services, external agencies and hotels for related projects.
Essential Duties and Responsibilities – (Key Activities)
Implementation of Greater China regional marketing programs, ensuring effective/efficient use of all available channels, including but not limited to direct mail, e-mail, websites, mobile, social media, member communications voice messaging, hotel, and CRO.
Work with vendors and agencies to develop specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive and production details; present materials/recommendations to the Manager for approval; implement approved initiatives.
Ensure campaign set up, process flow and proper controls in place for accurate measurement and analysis; present results and recommendations for next iteration to manager for approval.
Manage day-to-day relationship with advertising agency(s) and fulfillment vendor(s) in evaluating quality of production of all initiative materials, which includes providing direction and artwork to vendor as appropriate.
Monitor departmental budget lines to include estimates, invoice coding and tracking and end of month reconciliation of such projects.
Supervise junior staff to fulfill the project R&R.
Support manager for strategy planning and project development.
Role Qualifications and Technical Skills
Education –
Bachelor's Degree in a relevant field of work or an equivalent combination of education and work related experience.
Experience –
6 to 8 years progressive work related experience in direct marketing or CRM with demonstrated technical proficiency related to the position including experience with internal and external communications and creative development.
Technical Skills and Knowledge –
Demonstrated experience in promotional, channel or loyalty marketing preferred.
Demonstrated knowledge of marketing concepts and basic accounting principles.
Experience in leading team members in previous jobs
Strong problem solving and analytical skills.
Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, management and staff.
Good organizational and time management skills.
Effective communications and interpersonal skills.
General knowledge of hotel systems and operations beneficial.
Demonstrated presentation and facilitation skills.
Proficiency in Excel, Word and PowerPoint required.
Demonstrated English proficiency in business context (reading, writing, and oral presentation) and Mandarin a requirement
Internal Key Relationships
Liaise with other internal departments to ensure integration and collaboration of current marketing programs, promotions and initiatives across these departments, such as:
- Regions for the purpose of gaining approvals on content and copy
- Distribution Marketing for the purpose of managing distribution through channels
- Brand Marketing for the purpose of gaining approvals on content and copy
- Greater China Sales & Marketing Team, Greater China Loyalty Marketing team, Global Loyalty Programs and Operations/systems teams.
- IHG Departments: Reservations/Service Centers, Global Sales, Corporate Training, HPS, HMG.
External Key Relationships
Promotions and Direct Marketing agencies for the purpose of executing promotions/campaigns/marketing programs
PHYSICAL REQUIREMENTS
Work is typically performed in a normal office environment
Recommend a friend - CNY - Band 7
Do you see yourself as a Campaign Marketing Senior Specialist
What's your passion Whether you're into tennis, shopping or karaoke, at IHG we're interested in YOU. At IHG we employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team.
Job Summary – (Role Summary)
Implementation of regional broad-base marketing initiatives both brand specific and multi-branded. Optimize all available channels and communication vehicles and make tactical recommendations to meet objectives. Coordinate production of promotional and program materials and serve as primary contact with internal services, external agencies and hotels for related projects.
Essential Duties and Responsibilities – (Key Activities)
Implementation of Greater China regional marketing programs, ensuring effective/efficient use of all available channels, including but not limited to direct mail, e-mail, websites, mobile, social media, member communications voice messaging, hotel, and CRO.
Work with vendors and agencies to develop specifications for each initiative, including but not limited to selection of target audience, creative approach, offer/ incentive and production details; present materials/recommendations to the Manager for approval; implement approved initiatives.
Ensure campaign set up, process flow and proper controls in place for accurate measurement and analysis; present results and recommendations for next iteration to manager for approval.
Manage day-to-day relationship with advertising agency(s) and fulfillment vendor(s) in evaluating quality of production of all initiative materials, which includes providing direction and artwork to vendor as appropriate.
Monitor departmental budget lines to include estimates, invoice coding and tracking and end of month reconciliation of such projects.
Supervise junior staff to fulfill the project R&R.
Support manager for strategy planning and project development.
Role Qualifications and Technical Skills
Education –
Bachelor's Degree in a relevant field of work or an equivalent combination of education and work related experience.
Experience –
6 to 8 years progressive work related experience in direct marketing or CRM with demonstrated technical proficiency related to the position including experience with internal and external communications and creative development.
Technical Skills and Knowledge –
Demonstrated experience in promotional, channel or loyalty marketing preferred.
Demonstrated knowledge of marketing concepts and basic accounting principles.
Experience in leading team members in previous jobs
Strong problem solving and analytical skills.
Demonstrated effective verbal and written communication skills for the purpose of providing information to clients, vendors, management and staff.
Good organizational and time management skills.
Effective communications and interpersonal skills.
General knowledge of hotel systems and operations beneficial.
Demonstrated presentation and facilitation skills.
Proficiency in Excel, Word and PowerPoint required.
Demonstrated English proficiency in business context (reading, writing, and oral presentation) and Mandarin a requirement
Internal Key Relationships
Liaise with other internal departments to ensure integration and collaboration of current marketing programs, promotions and initiatives across these departments, such as:
- Regions for the purpose of gaining approvals on content and copy
- Distribution Marketing for the purpose of managing distribution through channels
- Brand Marketing for the purpose of gaining approvals on content and copy
- Greater China Sales & Marketing Team, Greater China Loyalty Marketing team, Global Loyalty Programs and Operations/systems teams.
- IHG Departments: Reservations/Service Centers, Global Sales, Corporate Training, HPS, HMG.
External Key Relationships
Promotions and Direct Marketing agencies for the purpose of executing promotions/campaigns/marketing programs
PHYSICAL REQUIREMENTS
Work is typically performed in a normal office environment
公司介绍
我们的工作不同并且喜好不同，但是我们都同样对生活充满着激情。因此，我们承诺为所有激情澎湃的员工提供“尽炫自我”的空间，将把洲际酒店集团建成一个员工们愿意投身于工作之中的地方，就如同他们乐于将精力、热情和执着专注于他们的喜好那样。
现在就递上你的简历，申请你在洲际的职业生涯！
现在就递上你的简历，申请你在洲际的职业生涯！