北京招聘

全球某领导性烟酒品牌，该企业为欧美公司。行业内最先进的销售和市场运作理论，培训和系统性强；公司以人为本，对员工的关怀及福利制度非常完善；培训体系非常完善，英文使用频率高，优秀者会有全球轮岗机会


JD Marketing Manager

Position Title Marketing Manager
Location Beijing

Purpose of this Job

Lead the planning, development and execution of appropriate brand portfolio strategies and action plans in order to achieve the company’s short and long term objectives (volume, market share and profitable growth). Contribute as a member of the affiliate management team, building business strategy in the key areas of portfolio, taxation and regulation.

Accountability

1. Develop, agree and implement a coherent short and long term marketing strategy which supports the overall business plan, takes full advantage of the market’s potential and characteristics, thus contributing to long term sustainable market leadership. Ensure alignment of all programs with defined brand territory. Act as “brand guardian”, balancing short term needs with long term brand positioning

2. Develop an appropriate portfolio of brands in each profitable segment of the market (price and flavor categories) in order to meet current and forecasted demand and permit consumer movement to higher quality, premium products within the company offering. Develop deep consumer insights and competitor knowledge to ensure company portfolio meets consumer demands whilst achieving differentiation in the market.

3. Drive the cultural transformation from a brand centric to a brand and consumer focused organization. Direct local market innovation, market research and consumer insights initiatives in order to build a local pipeline of strategic portfolio and trade initiatives. Develop and launch new products and innovative new product and packaging concepts with growth potential to meet latent, unmet consumer preferences. Prepare new product concept proposals for stage gate approvals with the Managing Director and international stakeholders (as required).

4. Establish challenging growth objectives per brand and ensure that these goals are supported by appropriate resources and programs (advertising, promotions, media plans, events and other consumer touch points) in order to support short and long term brand profitability objectives. Identify critical touch points for consumers beyond traditional advertising and communication channels in order to maximize communication reach to the widest adult smoker audience. Conceive, plan and support the implementation of promotional programs (including retail and wholesale sales promotions, trade programs and incentives) which improve sales whilst reinforcing image communication in line with brand strategies and positioning. Support creative trade marketing initiatives (including new hardware and point of sales materials, pricing, trade education) in order to create impact at the point of sale in line with brand positioning.

5. Ensure effective collaboration and communication (reporting) with global marketing (global brand leaders & focus area heads, sales, product development, consumer insights and research communities) in order to achieve “relentless repeatability” of successful initiatives, share successes and failures and gain speed to market having the right support available at the right time.

Education College/University in Marketing & Business
Language Fluent English

安德诺晟企业管理有限公司是一家专注于人力资源招聘解决方案的企业。主要服务于中高端人才推荐以及为客户提供人力资源整体解决方案。

主要业务遍及成都，上海，北京，广州，西南，长三角，京津，珠三角等区域。公司凭借专业猎头顾问，丰富行业优势，专业人才数据库，先进的服务理念和务实得管理概念，为客户提供“高效，专业，准确的个性化服务”，并成功为客户寻访众多精英人才。专注于快速消费品，零售奢侈品，房产，制造业，工控机械, 金融，IT等行业的专业人才服务，所招聘主要涉及销售市场，运营管理，财务，人力资源，供应链等部门管理和专业人才。

我们重视同AND公司建立长期战略合作关系的客户，秉承客户优先的理念。我们期待与客户在不同区域展开全面合作，并为客户定制全方位招聘整体解决方案。

目前安德客户80%来自全球知名企业，20%来自中国企业。

我们的专职顾问和专家成员，具有有多年的猎头从业经验，来自跨国企业以及国内企业精英，有着长期专业实践经验，丰富的经历和广泛的当地人脉，借助公司的网络系统能更多为客户提供高效，专业，准确的人才搜索服务。