PR Executive
Lane Crawford Beijing 连卡佛百货商贸(北京)有限公司
- 公司规模:150-500人
- 公司性质:外资(非欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2013-07-12
- 工作地点:北京-西城区
- 招聘人数:1
- 工作经验:三年以上
- 学历要求:本科
- 职位类别:公关主管 媒介主管
职位描述
Responsibilities:
? Secure day to day product placement and feature stories to support key press programs, business units and seasonal marketing calendar activities in local, regional and international press
? To build on existing and develop new relationships with regional and international press publications across long-lead and short-lead, mainstream media, trade, online and blogs in order to maximize media lineage opportunities
? To handle both internal and external customers and confidential PR information with utmost discretion and in an efficient and polite manner
? Monitor and report on industry trends, market knowledge and competitor activities
? To be up to date with the status of all current PR issues and to report and flag critical issues and events that require immediate action
? To manage and maintain the press room and press samples in an organized and efficient way to help maximize brand awareness
? Write, edit and pitch press releases in English and Chinese and other PR materials to support key programs and seasonal events
? Maintain coverage of all press activities and evaluate effectiveness and highlight key successes to the team
? To monitor daily clippings and flag/alert Manager and Director of any key issues or coverage immediately
? To manage and monitor the press clippings service with supplier and prepare the monthly clippings book and report
? To ensure media lists are updated, and delivery of timely clippings reports for relevant department
Requirements:
? 3+ years working in the luxury fashion industry, in-house or brand
? Proven ability to work in a fast paced environment
? Well spoken, with excellent communication and writing skills
? Experienced in online PR and digital media
? Fluent in written and spoken English and Mandarin
? Communications and marketing degree a plus
? Secure day to day product placement and feature stories to support key press programs, business units and seasonal marketing calendar activities in local, regional and international press
? To build on existing and develop new relationships with regional and international press publications across long-lead and short-lead, mainstream media, trade, online and blogs in order to maximize media lineage opportunities
? To handle both internal and external customers and confidential PR information with utmost discretion and in an efficient and polite manner
? Monitor and report on industry trends, market knowledge and competitor activities
? To be up to date with the status of all current PR issues and to report and flag critical issues and events that require immediate action
? To manage and maintain the press room and press samples in an organized and efficient way to help maximize brand awareness
? Write, edit and pitch press releases in English and Chinese and other PR materials to support key programs and seasonal events
? Maintain coverage of all press activities and evaluate effectiveness and highlight key successes to the team
? To monitor daily clippings and flag/alert Manager and Director of any key issues or coverage immediately
? To manage and monitor the press clippings service with supplier and prepare the monthly clippings book and report
? To ensure media lists are updated, and delivery of timely clippings reports for relevant department
Requirements:
? 3+ years working in the luxury fashion industry, in-house or brand
? Proven ability to work in a fast paced environment
? Well spoken, with excellent communication and writing skills
? Experienced in online PR and digital media
? Fluent in written and spoken English and Mandarin
? Communications and marketing degree a plus
公司介绍
著名精品百货连卡佛成立于1850年,以「连通商务」策略将大中华区全部实体店与全球在线店铺实现对接,倾力打造无缝式购物体验。
连卡佛战略布局遍及香港、北京、上海和成都的9个主要销售点,总零售面积占地超过600,000平方英尺(约56,000平方米)。结合专为大中华区推出且能够全球配送的线上旗舰商店,连卡佛已成为大中华区首个全渠道精品零售商。在大中华地区,连卡佛是汇集设计师品牌最多的专门店,将包括女装、男装、化妆品、家居及时尚生活用品与高级珠宝在内的1,000逾个国际品牌精品悉数呈现。
如果你充满激情,热诚投入,热爱时尚,欢迎加入连卡佛,我们为你提供令人振奋的、富有挑战性的职业发展机会。
在连卡佛学院,我们提供各种学习机会,旨在发展和培养员工的从业技能,培训形式包括课堂学习、在岗培训,脱产学习,以及网上课程。我们鼓励所有员工主动学习,不断进步。连卡佛通过培训生项目和实习生项目积极寻找年轻有为之士。连卡佛也为***时尚设计学院提供奖学金,以支持学院培养打造优秀人才。
连卡佛战略布局遍及香港、北京、上海和成都的9个主要销售点,总零售面积占地超过600,000平方英尺(约56,000平方米)。结合专为大中华区推出且能够全球配送的线上旗舰商店,连卡佛已成为大中华区首个全渠道精品零售商。在大中华地区,连卡佛是汇集设计师品牌最多的专门店,将包括女装、男装、化妆品、家居及时尚生活用品与高级珠宝在内的1,000逾个国际品牌精品悉数呈现。
如果你充满激情,热诚投入,热爱时尚,欢迎加入连卡佛,我们为你提供令人振奋的、富有挑战性的职业发展机会。
在连卡佛学院,我们提供各种学习机会,旨在发展和培养员工的从业技能,培训形式包括课堂学习、在岗培训,脱产学习,以及网上课程。我们鼓励所有员工主动学习,不断进步。连卡佛通过培训生项目和实习生项目积极寻找年轻有为之士。连卡佛也为***时尚设计学院提供奖学金,以支持学院培养打造优秀人才。
联系方式
- Email:zoezhang@lanecrawford.com
- 公司地址:地址:span金融街购物中心一期