Director - Marketing
美亚财产保险有限公司(北京地区)
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:保险
职位信息
- 发布日期:2014-04-30
- 工作地点:北京
- 招聘人数:1
- 工作经验:八年以上
- 学历要求:本科
- 语言要求:英语熟练
普通话熟练 - 职位类别:保险产品开发/项目策划 市场/营销/拓展总监
职位描述
Responsibilities:
1. Working together with PICC LIFE, AIG Life Insurance and AIG Agency resources, this position will co-develop and author differentiated life insurance sales concepts, design product launch and marketing plans, create print, video and web-based sales support materials and develop product launch plans.
2. Analyze product structures and provisions, competitors, industry and product sales trends, market conditions and competitive environment, while understanding and balancing the needs of the joint venture companies and all stakeholders.
3. Conduct product and market research and project management of focus groups focusing on the needs of consumer, producers and/or distribution partners.
4. Provide marketing input to the product design, sales and distribution teams.
5. Create marketing and communication plans and concept-based marketing support based on the analysis of competitors’ products features, benefits and product pricing.
6. Create fully integrated consumer/product brochures and other marketing sales concept collateral, including consumer/customer and producer testimonials, video-based point-of-sale collateral.
7. Create and manage web-based product launches and marketing campaigns.
Requirements:
1. High level of universal life and term life insurance product and marketing knowledge.
2. Exceptional written and oral communication skills, writing samples required.
3. Proficiency in Microsoft Office software applications, i.e. Word, Excel and PowerPoint.
4. Self-motivated, well organized and process-oriented
5. Excellent attention to detail, follow-up and time estimation.
6. Customer service-driven attitude with experience in a fast-paced environment.
7. Bachelor’s degree and min. 5 years experience in life insurance marketing is required
8. Bi-lingual language skills in Mandarin and English
公司介绍
美亚财产保险有限公司(简称“美亚保险”)是AIG旗下在中国经营财产责任险保险的独资子公司,目前在北京市、上海市、广东省、深圳市和江苏省设有分支机构。
American International Group, Inc. (AIG) is a leading international insurance organization serving customers in more than 130 countries. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange.
AIG Insurance Company China Limited (AIG China, formerly Chartis Insurance Company China Limited) is a China registered wholly owned property & casualty subsidiary of AIG, with branch offices in Beijing, Shanghai, Guangdong Province, Shenzhen and Jiangsu Province.
www.aig.com
联系方式
- 公司地址:地址:span北京路374-2号瑞安广州中心