北京招聘

1. Job Purpose 岗位设置目的 (General Function, Primary Objective, Important End result)
Manage day-to-day marketing programmes and activities so that they meet the organisation's short and long-term business objectives, comply with regulations and standards, and protect the organisation's public reputation.

2. Key Dimensions 职权范围 (NES, Sales Area, Marketing Budget, Production Volume, Processing Cost, headcounts,etc)
NES, GP1, Marketing budget, ROS, team turnover


3. Principal Accountabilities 主要职责
Content of Accountabilities spent time %
1 Develop and implement marketing plans for the organization's products/services in order to meet established sale or market share targets. 30%
2 Develop an overall marketing strategy that is consistent with the organization's overall mission, vision and long-term objectives. 30%
3 Monitor, analyse, and evaluate market trends, consumer behaviour, and competitor activity to identify market opportunities 20%
4 Lead, direct, evaluate, and develop a team of marketing professionals to achieve established sales or market share targets. 20%
Qualification 资格要求
"Required Education Background
教育背景" Required Working Experience 工作经历
Degree 学位 Bachelor, master preferred Working Year 工作年限 8+ yrs working experience
Major 专业 Industry 行业背景 FMCG Industry
Key Competencies Required 主要技能要求
Language 外语 English Level 能力水平 Excellent
Other Skills 其他技能 "good data analysis skill
team management
take initiative, resourceful"

www.randstad.cn