北京招聘

Job ID 841511
Location China, Beijing
Job Category Marketing
Division Marketing

Job Profile
With a new look, a touch-first user experience, the Windows Store and Surface - Windows is leading the way forward in the way people expect to work and play with a new generation of devices. These device experiences start with apps - when a consumer opens the box - the first thing they’ll do is search, buy and start launching apps. Our first and third-party apps must delight and surprise consumers.

With Windows 8, the Windows Stores becomes the one place for consumers to find, download and pay for the apps they love - both for the modern user experience and desktop. For app builders, it means a new paradigm for building the next generation of Windows apps. And for commercial software developers, the store enables a brand new distribution model to enterprise customers. This role - the Apps Marketing Manager - will lead the charge in building a world-class app catalog and then ensuring apps are at the center of the Windows story and marketing.

The subsidiary Apps Marketing Manager is accountable to ensuring apps are at the center of how we tell the Windows story to our customers and partners in their region. To do this well, you will deliver and execute a single Apps marketing plan that aligns to global consumer campaigns and local BG/DPE efforts around App marketing and campaigns. The subsidiary Apps Marketing Manager also provides the industry insight and app pipeline visibility to his/her leadership to meet both short and long term goals as per the subs/area respective plans.

Key aspects of app marketing include creating marketing plans for Windows, the Windows Store and our app partners, as well as collaborating well with internal and external stakeholders. In addition, this individual will understand success metrics and track performance against these metrics - for example, app downloads, consumer use and engagement in the Windows Store and payment instrument attach.

The Apps Marketing Manager will also be an expert on the app ecosystem, understanding what our competitors are doing, deriving trends based on industry data and communicating actionable reccomendations to leadership. They will also be the best at demoing Windows 8 apps with a level of authenticity that can convince our customers to take a second look.

Core App Marketing Responsibilities:
1. Deliver and manage a single Windows Apps marketing plan to align global campaigns, local BG, and DPE around App marketing efforts and campaigns
2. Partner with BG Lead and PR Lead to ensure Apps and Services are a core element of overall Windows PR and local influential engagements - in particular executing our “innovative app” launches and driving PR plans in our key epicenters: Paris, London, Berlin, Shanghai, Bangalore
3. Launch “Great Apps” locally, acting as the quarterback connecting the local app pipeline to local marketing and PR placement opportunities so the best apps in our catalog are featured in marketing
4. Help land Consumer and commercial PP/DSS locally in terms of partner commitments/partner marketing. Partner with BG Lead and Consumer PMM to ensure apps and services are appropriately highlighted in broader Windows campaigns and ensure the local market is focused on the right DSS partners
5. Develop strong partner relationship with commercial segments to drive LOB apps through Commercial PMMs
6. Partner closely with DPE to drive app work with App Builder campaign and related community / evangelism / PR efforts to help get apps in the Store & help apps be successful
7. Drive editorial and Windows Store programming at the local level, in partnership with the corp. team
8. Partner with IE Lead to ensure the app builder story is told end to end, from experiences originating in the browser to users discovering and downloading apps.

Accountabilities
You will create or translate marketing plans for your products, for your geography based on an understanding of the market, competitive landscape, customer and economic dynamics. You will develop strong partnerships with the other marketing stakeholders to lead and execute the fiscal year local priorities. By partnering with all relevant marketing teams, you will create the most impactful marketing strategy and execution plan, minimizing ad-hoc and un-integrated customer and partner outreach. Your goal is to think and act as “One Microsoft”

Your key deliverables will include annual marketing execution plan, launch plans, internal and partner readiness plan, digital media plan, product content and programs, local customer evidence, and competitive positioning and response insights.
Qualifications
- Experience:5 - 8 years of related experience
- Education: Bachelor’s Degree (B.S. /B.A.) is required
- Field of Study (if applicable): Marketing, Business, Computer Science
- Marketing Competencies:
- Marketing Planning: Allocates resources, and manages the planning process to ensure cohesive and integrated app marketing strategy for his/her geography. Results are demonstrated by meeting or exceeding plan success metrics.
- Business & Monetization: Delivers business and monetization strategies for accelerating app builder success, and optimizes these processes across business lines.

Competitive Positioning & Response: Drives competitive processes for his/her region and optimizes outcomes to ensure competitive plans are successfully executed. Results demonstrate plans with sustainable differentiators, contingency tactics for competitive scenarios, alignment with product development, and marcom execution.
Product Advocacy: Allocates resources to ensure the creation of a complete library of content and demos to support advocacy efforts across a product line and business. Acts as spokesperson, or ensures that the team is equipped with trained spokespeople to credibly represent products or initiatives to diverse audiences (press, retail, or partners).

Positioning, Messaging & Storytelling: Accountable for turning business and/or product-line positioning, and messaging and storytelling frameworks into local campaigns
Knowledge, Skills, and Abilities:
- Partner and customer focused
- Understand product advocacy and evangelism
- Core marketing experience (positioning and messaging)
- Being a conduit between technology and the business with the voice of customer in mind
- Role model for Microsoft values

Microsoft is an equal opportunity employer and supports workforce diversity.
GCR:CN:Sales:EN

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