北京 [切换城市] 北京招聘北京行政/后勤招聘北京经理助理/秘书招聘

Assistant PR Manager

范思哲(中国)商业有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2012-07-31
  • 工作地点:北京-朝阳区
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语
  • 职位类别:公关经理  经理助理/秘书

职位描述

? Utilizing PR as a strategic communications tool in the marketing / communications mix
? Pro-actively develop and recommend PR plan & strategies and its derived programs.
? Co-planning and overseeing the development, preparation and implementation of a variety of public relations campaigns / events.
? Pro-actively maximize brand and (new) product exposure and opportunities for positive free publicity for company while maximizing integration with other elements of the marketing mix.
? Pro-actively maximize brand exposure through the seeding of new branded products to key influencers / opinion leaders / media / celebrities
? Build, develop & maintain strong media relations network
? Build, develop & maintain strong entertainment network
Development, Planning & Implementation
? Build, develop, drive & implement PR strategies and plans through a systematic calendar approach for Brand / Products..
? Build, develop, drive & implement PR placement for brand / products viz a strategic horizontal / vertical media / media relations strategy for defined brand / product strategy & objectives
? Build, develop, drive & implement comprehensive action plans for all related PR projects in relation to Brand Campaigns / Product releases.
? Build, develop, drive & implement comprehensive PR action plans that maximize publicity of our global and locally assets / products to provide the authentic link to our brand
? Build, develop, drive & implement effective PR angles / stories to drive free publicity during Key Campaigns / Events while strategically sustaining PR noise around Brand / Products
? Build, develop, drive & implement comprehensive PR actions plans across different media channels including digital PR
? Build, develop, drive & implement a comprehensive strategic action plan for Seeding strategy for new branded products to Key influencers / opinion leaders / media / celebrities to drive brand heat / energy
? Build, drive, develop, maintain strong media relations through a systematic data management approach
? Build, drive, develop, maintain a strong entertainment network through a systematic data management approach including identifying strategic opportunities to gain brand / product exposure in entertainment related programs
? Build, drive, develop, maintain a systematic media clippings database for brand / competitors including evaluation / feedback of publicity
? Remain up to date on the fast growing China Media Environment & usage of PR as a Key driving communications tool across different PR mediums

公司介绍

Versace创立于1978年,是全球时尚设计的领袖品牌。

在艺术总监Donatella Versace自1997年以来的带领下,Versace致力于生产和销售品牌旗下时尚及生活时尚用品,包括高级定制、男女成衣、珠宝、腕表、配饰、香水和家居用品。

Versace品牌代表着意大利的悠久传承,时尚的创新,标志性设计,以及对奢华品质的不懈追求。Versace相信赋权和激励每位员工,注重他们的成长。我们崇尚家庭归属感,并为此而深感自豪。

Versace隶属于Capri Holdings Limited 全球时尚奢侈品集团。

联系方式

  • Email:wendy.hong@versace.cn
  • 公司地址:上海市 静安区