Marketing Manager-Great China
上海任仕达人才服务有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2013-05-14
- 工作地点：上海
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语熟练
普通话熟练 - 职位类别：市场/营销/拓展总监 市场/营销/拓展经理
职位描述
Position: World Famous Manufacturing Company
Report to: Sales & Marketing VP(Foreigner)
Location: Downtown of Shanghai
Responsibilities:
The position of marketing manager also determines the choice of target market segments, positioning, marketing mix, and allocation of resources. Continually evaluates the timely adjustment of marketing strategies and plans, recommends changes in marketing philosophy and policy when such changes serve the best interests of organization.
MARKET RESEARCH & STUDIES
Initiate market research studies and analyze their findings.
Conduct market studies in relation with corporate marketing and the units involved either in new markets to develop cross sales or in existing markets to assess position and opportunities for local units.
Conduct survey of 3Cs and 4Ps for key products segmentations. 3Ps including customer analysis, company analysis and competitor analysis. 4Ps including price, product, place, promotions.
MARKET PLANNING
Setup yearly planning process within the marketing functional area and forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
Forces the marketing personnel to look externally in order to fully understand the market in which they operate.
Sets further goals and provide further directions for further marketing efforts that every sale should understand and focus.
MARKETING STRATEGY
Determine the choice of target market segmentations, positioning, marketing mix, and allocation of resources.
Communicate new strategies to the BU product marketing and sales force.
Clearly identify product's market dominance by four types of leader, challenger, follower, and nicher; and setup strategic plan on new product development and business model innovations in China
Requirements:
Bachelor degree and MBA plus.
At least above 5 years of experience that is directly related to the duties and responsibilities.
A strategic thinker, well-organized and analytical.
Self-confident, committed, enthusiastic and work well under pressure.
Able to write concise and accurate market reports and proposals.
Languages: English and Chinese.
Good understanding of cable Industry or similar industry.
Technical Business understanding.
Good knowledge of international business organization.
Mail:richard.zhou@randstad.cn
Report to: Sales & Marketing VP(Foreigner)
Location: Downtown of Shanghai
Responsibilities:
The position of marketing manager also determines the choice of target market segments, positioning, marketing mix, and allocation of resources. Continually evaluates the timely adjustment of marketing strategies and plans, recommends changes in marketing philosophy and policy when such changes serve the best interests of organization.
MARKET RESEARCH & STUDIES
Initiate market research studies and analyze their findings.
Conduct market studies in relation with corporate marketing and the units involved either in new markets to develop cross sales or in existing markets to assess position and opportunities for local units.
Conduct survey of 3Cs and 4Ps for key products segmentations. 3Ps including customer analysis, company analysis and competitor analysis. 4Ps including price, product, place, promotions.
MARKET PLANNING
Setup yearly planning process within the marketing functional area and forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
Forces the marketing personnel to look externally in order to fully understand the market in which they operate.
Sets further goals and provide further directions for further marketing efforts that every sale should understand and focus.
MARKETING STRATEGY
Determine the choice of target market segmentations, positioning, marketing mix, and allocation of resources.
Communicate new strategies to the BU product marketing and sales force.
Clearly identify product's market dominance by four types of leader, challenger, follower, and nicher; and setup strategic plan on new product development and business model innovations in China
Requirements:
Bachelor degree and MBA plus.
At least above 5 years of experience that is directly related to the duties and responsibilities.
A strategic thinker, well-organized and analytical.
Self-confident, committed, enthusiastic and work well under pressure.
Able to write concise and accurate market reports and proposals.
Languages: English and Chinese.
Good understanding of cable Industry or similar industry.
Technical Business understanding.
Good knowledge of international business organization.
Mail:richard.zhou@randstad.cn
公司介绍
www.randstad.cn
联系方式
- 公司地址：梅园路77号
- 邮政编码：200070