北京招聘

Company Info:
Today, digital marketing is about accountable media with a measureable purpose. And as a leading, global digital marketing agency, iProspect works with many of the world's biggest brands to ensure they are getting the most out of their digital marketing programs.
iProspect creates customized and integrated digital marketing programs that drive dramatic and measurable business results. We understand the customer and their mindset, and we work to engage them. Ultimately, we create experiences that transform intent into action and drive conversions. And we've been doing exactly that since 1996.
Today our efforts span the entire digital performance marketing spectrum and include disciplines such as natural search engine optimization, paid search advertising management, online display advertising.

Responsibilities:
The Paid Search (PPC) Specialist plays an integral role in the execution of the paid search discipline by implementing the strategy and techniques for the account, in addition to presenting analysis and recommendations to client. The PPC Specialist will report into the Account Supervisor. This role requires a strong understanding of paid search, as well as of all aspects of performance marketing, to effectively drive day-to-day tactics of the service and meet client expectations. The Specialist will collaborate with Supervisor and channel team to ensure all analytics and reporting are clear and communicated efficiently to client.

-Plan and execute paid search/ PPC campaigns, including but not limited to account setup, organization and management
Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions , ad creative, and landing page revisions based on performance history and the client's objectives
-Manage day to day communication with client as needed, for all things paid search focused, including best practices and communication materials (i.e. presentation decks), and working in conjunction with other channels as necessary
-Advanced use around reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete
-Understanding of technology integration with third parties and tools
Monitor PPC trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities
Proactively research campaign issues and formulate actionable solutions based off findings
-Coach and collaborate with PPC Coordinators in campaign execution and analysis


Requirements:
-Proven PPC skills, optimization techniques, and bid management
-A working understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution
-Experience with bid management tools, including the knowledge of their different types of search engine marketing tactics
-Experience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification a plus
-Google Certification (Fundamentals), Analytics and Adwords Certification
-Professional attitude, attention to detail, and the ability to prioritize and execute many tasks
-Advanced computer skills, proven experience in Excel and PowerPoint
-Strong analytical skills and understanding of KPI's for online/digital media
-1+ years experience in digital marketing

安吉斯是全球成长速度最快的市场营销传播集团。在媒体传播领域里有安吉斯媒体集团(Aegis Media), 旗下公司在中国市场包括有凯络媒体(Carat)、伟视捷媒体(Vizeum)、凯伦传媒(Heartland)/博视达户外媒体服务公司(Posterscope)、知世安索帕数字传播营销(wwwins Isobar)以及安布思沛(iProspect)。安吉斯为英国伦敦证券交易所上市公司。


凯络媒体(Carat)，创立于1968年, 为全球第一家首创专业媒体服务公司。在亚洲区域1,000大客户中有25％为凯络客户。凯络媒体主要为客户提供整合的传播策略服务，包括：媒介计划及购买、传播策略、客户管理、市场调研、互动媒体、户外媒体计划及购买，从而提升客户市场竞争力。

- 凯络媒体刚赢得广告界权威杂志Campaign所颁与的2010年“全球年度最佳广告媒体代理商”荣誉！这是凯络五年来第三度赢得这个荣衔。获奖主要原因，是我们在亚太地区，特别是中国市场上的杰出表现。
- 凯络中国 勇夺第5届中国4A创意金印奖创意媒体商业类媒体企划奖最佳作品


上海市淮海中路1045号淮海国际广场5楼
北京东长安街1号东方广场东方经贸城东2办公楼21楼
广州市环市东路403号广州国际电子大厦27楼