北京招聘

Company Info:

www.amnetgroup.com

AMNET is the Aegis Trading Desk.

With the emergence of DSPs (Demand Side Platforms) and Agency Trading Desks there has been much talk about the role of user generated data in targeting. The use of cookie data is fundamental in trading desks where re-targeting, behavioral segments and predictive algorithms are combined to bid for inventory in a real-time environment. Inventory that will deliver more efficient and effective advertising for clients and a more rewarding experience for users.

Ad networks have been successful to date through the clever use of data and technology, much of which has sat within a proprietary “black box”. As it sits within proprietary technology truly interrogating and delivering value from this data has been challenging.

As such, agencies have had to reflect and develop capabilities around delivering this value themselves; hence the emergence of Trading Desks and their use of DSPs

Responsibilities:
1. Establish a solid working relationship with the various media-buying agencies within Aegis and direct clients
2. Assist in the planning and developing of client briefs for prospecting and new business
3. Become a trading desk advocate and champion of AMNET by understanding and effectively communicating our value proposition to others
4. Day to day activities of account management, including set up, communication of campaign performance and the ability to provide insightful feedback on questions related to technology, data and optimization
5. Provide weekly and monthly reporting with analysis on campaign delivery and performance
6. In-depth understanding of the trading desk platform and ability to execute successful campaigns, keeping in mind client goals and data sources
7. Assist future Account Head in the strategic direction of existing accounts, offering first class support to ensure excellent delivery at all times and provide valuable takeaways for agency team to communicate to their client(s)


Requirements:
1. University bachelor degree
2. 3+ years of media, agency or client experience
3. Experience with digital media proposals, and understanding of ad serving platforms and technologies like MediaMind, Doubleclick for Advertisers (DFA), and local systems (Allyes, AdMaster, Miaozhen, etc)
4. Excellent communication and writing skills in English and Mandarin
5. Familiar with digital media planning elements and tactics
6. Capable to work under pressure and with short deadlines
7. Aptitude to build and maintain strong working relationships
8. Ability to organize and manage detail work

You can send your CV at lily.han@aemedia.com

安吉斯是全球成长速度最快的市场营销传播集团。在媒体传播领域里有安吉斯媒体集团(Aegis Media), 旗下公司在中国市场包括有凯络媒体(Carat)、伟视捷媒体(Vizeum)、凯伦传媒(Heartland)/博视达户外媒体服务公司(Posterscope)、知世安索帕数字传播营销(wwwins Isobar)以及安布思沛(iProspect)。安吉斯为英国伦敦证券交易所上市公司。


凯络媒体(Carat)，创立于1968年, 为全球第一家首创专业媒体服务公司。在亚洲区域1,000大客户中有25％为凯络客户。凯络媒体主要为客户提供整合的传播策略服务，包括：媒介计划及购买、传播策略、客户管理、市场调研、互动媒体、户外媒体计划及购买，从而提升客户市场竞争力。

- 凯络媒体刚赢得广告界权威杂志Campaign所颁与的2010年“全球年度最佳广告媒体代理商”荣誉！这是凯络五年来第三度赢得这个荣衔。获奖主要原因，是我们在亚太地区，特别是中国市场上的杰出表现。
- 凯络中国 勇夺第5届中国4A创意金印奖创意媒体商业类媒体企划奖最佳作品


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