北京招聘

We are looking for Digital Planning Directos for our group. Following is the job description,


DESCRIPTION

The Digital Planning Director (DPD) is the senior-level thought leader for digital media at Carat China. S/he is responsible for ensuring the highest quality strategic approach for the client



Working very closely with the planning teams, the DPD is responsible for increasing the quality, depth and sophistication of digital media plans and buys. In addition, the DPD must ensure that all agency personnel are equipped with the latest knowledge and understanding of the digital media market in China. Finally, the Digital Planning Director will work closely with agency leadership to develop capability in emerging disciplines across bought, owned and earned media.



This role requires an innovator with an enthusiastic passion for the digital media space in China. They will need the ability to manage a broad yet detailed understanding of industry trends, predict the future and deploy this knowledge across the agency. They will need to multi-task and be able to frame projects quickly, synergize inputs across multiple sources and be able to create new solutions efficiently where none may yet exist.



RESPONSIBILITIES AND EXPECTATIONS

· Train and mentor digital strategists (embedded into to client service teams) in best practices for digital media planning and implementation

· Identify new opportunities to service Kraft across the spectrum of digital touch points and develop a plan to build a plan to build these capabilities

· Provide leadership & perspective on key digital effectiveness measurement resources



SKILLS / EXPERIENCE / REQUIREMENTS

· 6+ years of experience in Digital / Strategic Planning; most likely to have come from full-service digital agency background with a strong blend of understanding the creative use of digital media.

· Fluent in English and Mandarin highly desired

· Comprehensive knowledge of the business and strategic impacts of digital marketing, including but not exclusive to digital media, creative technologies, data analytics methodology and tools, SEM, online video, eCRM, mobile media, website development, content/application development and emerging media platforms

· Experience in working on integrated marketing programs, with an understanding of how digital can build off of other media channels

· Proven success in identifying, activating and measuring breakthrough digital media opportunities

· Proven track record on great client service skill



Personal Traits

· Innovative & Analytical

· Collaborative / Inspires others, motivates great thinking

· Demonstrated ability to work within limited structure / matrixed hierarchy and "influencing without authority"

安吉斯是全球成长速度最快的市场营销传播集团。在媒体传播领域里有安吉斯媒体集团(Aegis Media), 旗下公司在中国市场包括有凯络媒体(Carat)、伟视捷媒体(Vizeum)、凯伦传媒(Heartland)/博视达户外媒体服务公司(Posterscope)、知世安索帕数字传播营销(wwwins Isobar)以及安布思沛(iProspect)。安吉斯为英国伦敦证券交易所上市公司。


凯络媒体(Carat)，创立于1968年, 为全球第一家首创专业媒体服务公司。在亚洲区域1,000大客户中有25％为凯络客户。凯络媒体主要为客户提供整合的传播策略服务，包括：媒介计划及购买、传播策略、客户管理、市场调研、互动媒体、户外媒体计划及购买，从而提升客户市场竞争力。

- 凯络媒体刚赢得广告界权威杂志Campaign所颁与的2010年“全球年度最佳广告媒体代理商”荣誉！这是凯络五年来第三度赢得这个荣衔。获奖主要原因，是我们在亚太地区，特别是中国市场上的杰出表现。
- 凯络中国 勇夺第5届中国4A创意金印奖创意媒体商业类媒体企划奖最佳作品


上海市淮海中路1045号淮海国际广场5楼
北京东长安街1号东方广场东方经贸城东2办公楼21楼
广州市环市东路403号广州国际电子大厦27楼