Head of Marketing, Beijing
仲量联行测量师事务所（上海）有限公司
- 公司规模：500-1000人
- 公司性质：外资(欧美)
- 公司行业：房地产开发
职位信息
- 发布日期：2012-11-09
- 工作地点：北京
- 招聘人数：1
- 工作经验：十年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：市场/营销/拓展总监 媒介经理
职位描述
Position Overview:
Responsible for overall marketing efforts in North China, including Beijing, Tianjin, Shenyang and any new office opens in future. The effort includes developing marketing plans, managing marketing budgets and staffing and managing the North China marketing team. Work closely with the business to improve awareness and develop innovative marketing ideas as well as partner with China and Greater China marketing teams to drive synergy and collaboration. Directly responsible for the team's leadership, regional awareness and continued adoption, and ability to resolve regional challenges while adhering to allocated budgets. Partner with BDM (Business Development Marketing) team to deliver intelligence and insights to business and support training in North China.
Desired Experience:
Ten or more years of relevant experience (experience in a professional services or technology organization working on proposal teams is highly desirable). Excellent leadership, writing and project management athleticism are essential. Highly capable of working on a Microsoft platform with experience managing marketing programs, business development effots, and creative and graphics solutions. Must be able to lead or thrive in a team environment, work independently and under pressure with an ability to manage senior professionals and their expectations.
Responsibilities include:
Strategic Planning
§ Understands the business environment with an ability to identify and plan differentiated and impactful marketing strategies
§ Manages the development/execution of strategic, integrated marketing communications plans, budget and measurable targets for the specified geographic market, positioning Jones Lang LaSalle as an thought leader and trusted adviser to clients
§ Liaises with China business leaders and regional marketing team to drive strategy for targeted marketing activities for assigned business lines, develop plans and collaborates with China marketing team as needed
§ Works closely with marketing team members in respective markets to drive synergy across China and Greater China (cross business and cross border initiatives)
Marketing Communication
§ Organizes all media and client events, ensuring our objectives are met and the events receive high marks from attendees (internal and external)
§ Develops media relations plans and implements with team and outsourced public relations firm
§ Ensures that business lines are equipped with professionally produced and targeted collateral / tools to support their business development efforts
§ Identifies targeted speaking opportunities for business leaders, and explore opportunities for joint marketing effort with 3rd party organizations or other well-known brands
§ Ensures that leadership profiling, new assignments, significant transactions, research and other newsworthy items are actively pitched to the media and our "highest share of voice" position is maintained in China
§ Arrange draft press releases, distributes to target media and follows up with media
§ Works with China and Greater China marketing leaders to build media relations with trade media (broadcast, print and online media)
§ Effectively identifies and manages outside resources and vendors, with an understanding of creative services, printing and production
§ Work closely with BDM team to produce BD baselines, deliver intelligence/insights to business, and support sales training in North China
§ Work closely with HR and MDs to drive internal communications through leadership messages, staff road show, informal gatherings and staff newsletters, etc.
§ Oversight to monitor and update highlights for Connect site (intranet)
§ Oversight for updates and monitors highlights on website pages
Brand Management
§ Ensures that all marketing, communication and business development activities are aligned with Jones Lang LaSalle's brand image and graphics guidelines.
§ Act as the Brand champions for local market - conduct Brand Trainings for North China staff, and media trainings for spokesperson and on-site staff.
Skills / Qualities Required:
§ Knowledge about and experience working in China, Beijing specifically, required
§ Experience working in multinational corporations
§ Minimum 12-15 years of marketing and public relations experience of which at least 8+ years in the capacity of a manager or above
§ Appropriate high-level education (such as a Bachelor's Degree), preferably in marketing, journalism or communications
§ Strong leadership skills; highly assertive with an independent working style
§ Ability to set objectives for self while working closely with marketing leadership and senior management
§ Excellent communication skills - both English and Chinese (Mandarin)
§ Dynamic and open-minded personality
§ Strong project management skills
§ Good presentation skills
§ Understanding of and commitment to client service - both internal and external
§ Ability and willingness to work as a member of a team
§ Attentive to details
§ Knowledgeable of new media (understanding the channels and general adoption)
§ Highly skilled in Microsoft Office applications (Word, PowerPoint and Excel) and basic knowledge of new media
Other:
Some travel required
Responsible for overall marketing efforts in North China, including Beijing, Tianjin, Shenyang and any new office opens in future. The effort includes developing marketing plans, managing marketing budgets and staffing and managing the North China marketing team. Work closely with the business to improve awareness and develop innovative marketing ideas as well as partner with China and Greater China marketing teams to drive synergy and collaboration. Directly responsible for the team's leadership, regional awareness and continued adoption, and ability to resolve regional challenges while adhering to allocated budgets. Partner with BDM (Business Development Marketing) team to deliver intelligence and insights to business and support training in North China.
Desired Experience:
Ten or more years of relevant experience (experience in a professional services or technology organization working on proposal teams is highly desirable). Excellent leadership, writing and project management athleticism are essential. Highly capable of working on a Microsoft platform with experience managing marketing programs, business development effots, and creative and graphics solutions. Must be able to lead or thrive in a team environment, work independently and under pressure with an ability to manage senior professionals and their expectations.
Responsibilities include:
Strategic Planning
§ Understands the business environment with an ability to identify and plan differentiated and impactful marketing strategies
§ Manages the development/execution of strategic, integrated marketing communications plans, budget and measurable targets for the specified geographic market, positioning Jones Lang LaSalle as an thought leader and trusted adviser to clients
§ Liaises with China business leaders and regional marketing team to drive strategy for targeted marketing activities for assigned business lines, develop plans and collaborates with China marketing team as needed
§ Works closely with marketing team members in respective markets to drive synergy across China and Greater China (cross business and cross border initiatives)
Marketing Communication
§ Organizes all media and client events, ensuring our objectives are met and the events receive high marks from attendees (internal and external)
§ Develops media relations plans and implements with team and outsourced public relations firm
§ Ensures that business lines are equipped with professionally produced and targeted collateral / tools to support their business development efforts
§ Identifies targeted speaking opportunities for business leaders, and explore opportunities for joint marketing effort with 3rd party organizations or other well-known brands
§ Ensures that leadership profiling, new assignments, significant transactions, research and other newsworthy items are actively pitched to the media and our "highest share of voice" position is maintained in China
§ Arrange draft press releases, distributes to target media and follows up with media
§ Works with China and Greater China marketing leaders to build media relations with trade media (broadcast, print and online media)
§ Effectively identifies and manages outside resources and vendors, with an understanding of creative services, printing and production
§ Work closely with BDM team to produce BD baselines, deliver intelligence/insights to business, and support sales training in North China
§ Work closely with HR and MDs to drive internal communications through leadership messages, staff road show, informal gatherings and staff newsletters, etc.
§ Oversight to monitor and update highlights for Connect site (intranet)
§ Oversight for updates and monitors highlights on website pages
Brand Management
§ Ensures that all marketing, communication and business development activities are aligned with Jones Lang LaSalle's brand image and graphics guidelines.
§ Act as the Brand champions for local market - conduct Brand Trainings for North China staff, and media trainings for spokesperson and on-site staff.
Skills / Qualities Required:
§ Knowledge about and experience working in China, Beijing specifically, required
§ Experience working in multinational corporations
§ Minimum 12-15 years of marketing and public relations experience of which at least 8+ years in the capacity of a manager or above
§ Appropriate high-level education (such as a Bachelor's Degree), preferably in marketing, journalism or communications
§ Strong leadership skills; highly assertive with an independent working style
§ Ability to set objectives for self while working closely with marketing leadership and senior management
§ Excellent communication skills - both English and Chinese (Mandarin)
§ Dynamic and open-minded personality
§ Strong project management skills
§ Good presentation skills
§ Understanding of and commitment to client service - both internal and external
§ Ability and willingness to work as a member of a team
§ Attentive to details
§ Knowledgeable of new media (understanding the channels and general adoption)
§ Highly skilled in Microsoft Office applications (Word, PowerPoint and Excel) and basic knowledge of new media
Other:
Some travel required
公司介绍
Jones Lang LaSalle (NYSE:JLL) is a financial and professional services firm specializing in real estate. The firm offers integrated services delivered by expert teams worldwide to clients seeking increased value by owning, occupying or investing in real estate. With 2011 global revenue of more than $3.6 billion, Jones Lang LaSalle serves clients in 70 countries from more than 1,000 locations worldwide, including 200 corporate offices. The firm is an industry leader in property and corporate facility management services, with a portfolio of approximately 2.1 billion square feet worldwide. LaSalle Investment Management, the company’s investment management business, is one of the world’s largest and most diverse in real estate with more than $ 47.7 billion of assets under management.
Jones Lang LaSalle has over 50 years of experience in Asia Pacific, with over 22,000 employees operating in 78 offices in 14 countries across the region. The firm was named the Best Property Consultancy in Asia Pacific at 'The Asia Pacific Property Awards 2011 in association with Bloomberg Television'. In Greater China, the firm has more than 1,600 professionals and 10,000 on-site staff, providing quality real estate advice and services in the areas of retail, residential, commercial, management services, project and development services and research. Key clients include various and developers, as well as owners of high-end residential and commercial buildings. For further information, please visit our Web site, www.joneslanglasalle.com.cn
仲量联行(纽约证交所交易代码：JLL)是专注于房地产领域的专业服务企业。公司在全球的专家团队致力于提供全面整合的服务，为客户持有、租用或投资房地产的决策实现增值。仲量联行2011年全球业务收入约36亿美元，拥有大约200个分公司，业务遍及全球70个国家逾1000个城市。仲量联行亦是物业管理及企业设施管理业的翘楚，管理的物业遍布世界各地，总面积逾21亿平方英尺。仲量联行旗下投资管理业务分支“领盛投资管理（LaSalle Investment Management）”为全球最具规模及最多元化的房地产投资管理公司之一，管理资产总值近477亿美元。
仲量联行在亚太地区开展业务超过50年。公司目前在亚太地区的14个国家拥有78个分公司，员工总数超过22,000 人。仲量联行在 “2011年亚太地区房地产奖”颁奖典礼上荣膺“亚太地区最佳房地产咨询公司”的最高荣誉。仲量联行在大中华区，目前拥有超过1,600名专业人员及10,000名驻厦员工，所提供的专业房地产顾问及服务领域包括：商铺、住宅、办公楼、工业、物业管理服务、企业设施管理、投资、战略顾问、项目与开发服务以及市场研究等。主要客户包括不同的跨国公司和开发商，以及高档住宅和商业物业的业主。
更多详情请浏览 www.joneslanglasalle.com.cn
Jones Lang LaSalle has over 50 years of experience in Asia Pacific, with over 22,000 employees operating in 78 offices in 14 countries across the region. The firm was named the Best Property Consultancy in Asia Pacific at 'The Asia Pacific Property Awards 2011 in association with Bloomberg Television'. In Greater China, the firm has more than 1,600 professionals and 10,000 on-site staff, providing quality real estate advice and services in the areas of retail, residential, commercial, management services, project and development services and research. Key clients include various and developers, as well as owners of high-end residential and commercial buildings. For further information, please visit our Web site, www.joneslanglasalle.com.cn
仲量联行(纽约证交所交易代码：JLL)是专注于房地产领域的专业服务企业。公司在全球的专家团队致力于提供全面整合的服务，为客户持有、租用或投资房地产的决策实现增值。仲量联行2011年全球业务收入约36亿美元，拥有大约200个分公司，业务遍及全球70个国家逾1000个城市。仲量联行亦是物业管理及企业设施管理业的翘楚，管理的物业遍布世界各地，总面积逾21亿平方英尺。仲量联行旗下投资管理业务分支“领盛投资管理（LaSalle Investment Management）”为全球最具规模及最多元化的房地产投资管理公司之一，管理资产总值近477亿美元。
仲量联行在亚太地区开展业务超过50年。公司目前在亚太地区的14个国家拥有78个分公司，员工总数超过22,000 人。仲量联行在 “2011年亚太地区房地产奖”颁奖典礼上荣膺“亚太地区最佳房地产咨询公司”的最高荣誉。仲量联行在大中华区，目前拥有超过1,600名专业人员及10,000名驻厦员工，所提供的专业房地产顾问及服务领域包括：商铺、住宅、办公楼、工业、物业管理服务、企业设施管理、投资、战略顾问、项目与开发服务以及市场研究等。主要客户包括不同的跨国公司和开发商，以及高档住宅和商业物业的业主。
更多详情请浏览 www.joneslanglasalle.com.cn