北京招聘

Job Description Since the debut of Mickey Mouse in 1928, Disney has been the leading family entertainment company worldwide. Disney has developed a strong affinity with Chinese families and audiences through the core values that permeate all of our content: trust, decency, optimism and quality. Our journey in China began in the 1930’s with the debut of the animated film Snow White and the Seven Dwarfs to Shanghai audiences. Today, local teams work to continually deliver a mix of international content and locally relevant, rich storytelling.
We are committed to being the number one family entertainment brand in China as we continue to focus on investing and growing the Disney brand in the China market. Today, our Disney family is expanding, with significant growth in many of our businesses such as Disney English, Disney Stores, and the Shanghai Disney Resort, targeted to open at the end of 2015.
Now you may have the opportunity to open a new chapter in your life with a career at Disney. Join the talented team that develops, delivers and supports unparalleled creative content to audiences around the world. Share your expertise, skill and commitment to excellence with us, and be a part of Disney's future.

The incumbent will be responsible for developing and implementing Corporate and Marketing Communications strategies for external communications and oversee the internal communications strategy to ensure that the Disney English brand is effectively represented in business and consumer media across China. The incumbent will be responsible for closely collaborating with the Disney English management and marketing teams to develop a comprehensive marketing communications plan, aligned with the overall marketing plan that helps both build strong brand awareness and credibility across China as well as helping drive enrollments at Disney English learning centers. Areas of oversight will include, but not be limited to, media relations, publicity, financial reporting, stakeholder and regulatory matters, branding, crisis communications, marketing communications and executive communications.
Responsibilities

Core Responsibilities
?Build Disney English’s awareness and credibility thru corporate and marketing communication
?Actively developing and managing positive relationships with key media contacts
?Develop consumer facing messaging and marketing communication plan alongside with marketing calendar
?Develop consume facing social media strategy and leverage key opinion leaders (e.g. experts,mums) to build Disney English awareness and credibility
?Develop yearly big and bold consumer facing marketing communication event (e.g. expert forum)
?Overseeing and coordinating the communications and publicity activities of Disney English
?Delivering on communications agenda and plan in the local media community to enhance Disney English’s reputation
?Develop and oversee the most effective internal communications strategy to support the future growth of the business as it relates to operations, human resources and internal stakeholders.
?Managing internal and external communications as well as day to day management of the appointed PR agency
?Issue identification and the ability to see the big picture as to how it affects the brand’s reputation.

Detailed Description of Key Responsibilities
?Proven ability to work within a matrix organizational structure of a MNC
?Strategic input on the overall PR plan for Disney English in China
?Ability to generate creative ideas including one “big idea” per annum that accelerates the brand in China and effectively oversee those ideas from concept to successful execution.
?Overall management of the day to day contact with appointed PR agency
?Lead on China-based Disney English publicity, tapping into the overall news agenda of the APAC Corporate Communications oversight.
?Key media relations contact for Disney English
?Executing new center launches in the regions
?Management of key executive interviews with National media
?Management of key social media initiative from National media (excluding marketing based online/)
?Ongoing liaison with internal and operational teams to maximize efficiency and awareness of Communications Agenda
?Ability to work with media to shape editorial calendars according to communications strategy
?Development of key media relationships in China specifically focusing on National media outlets.
?Writing press releases in both English and Chinese
?Draft speaking points including development of presentation materials for executives
?Ability to work with Disney English offices in the region providing clear guidance and support
?Ability to work confidently and provide clear guidance to partner agencies in the region
?Crisis & Issues management support
?Assure consistency of image in public relations, communications and materials.

Perform any and all other duties, as may from time to time be assigned from management team
Basic Qualifications

?A university graduate with at least 7 years’ corporate and marketing communications experience either in-house or in an agency.
?Experience in working in a media environment ideal required
?Exceptional writing skills in both Chinese (Mandarin) and English
?Fluency in spoken Chinese (Mandarin) and English
?Strong internal communications skills are also necessary to work with regional Asia Pacific -based executives.

职位介绍 自1928年，米老鼠的动画形象初登荧幕以来，迪士尼一直是全球领先的家庭娱乐公司。迪士尼将“信赖、正直、乐观、高品质”的核心价值观深植于其产品及服务之中，吸引了众多的中国家庭及观众。随着20世纪30年代，动画影片《白雪公主和七个小矮人》在上海的首映，迪士尼开始了在中国的发展。如今，中国的迪士尼团队仍致力于不断为观众带来丰富的集国际化与本土文化于一体的故事内容。

我们不断投资，促进业务发展，致力于将迪士尼打造成为中国市场上的第一大家庭娱乐品牌。今天，我们的迪士尼大家庭正逐步壮大，迪士尼英语、迪士尼商店等多项业务发展迅猛，并计划于 2015 年底开放上海迪士尼乐园。
现在，你就有机会供职迪士尼，开启人生的新篇章。快来加入这支卓越的团队，为世界各地的观众们提供更多无与伦比的作品和服务。与我们分享您的专业知识、技能和追求卓越的承诺，共同铸就迪士尼的美好未来。

担任这一职位将负责制定和实施用于外部传播的企业和市场传播战略并对内部传播战略进行监督，以确保迪士尼英语品牌在整个中国地区的商业和消费者媒体中拥有很好的表现。担任该职位将负责与迪士尼英语管理层和市场团队密切合作，以按照总体市场规划制定全面的市场传播计划，从而有助于在整个中国地区树立强大的品牌知名度和信誉度，以及提高迪士尼英语学习中心的入学率。监督涉及的领域包括但不仅限于媒体关系、宣传、财务报告、利益相关者和监管事宜、品牌化、危机公关、市场传播和传播执行等。
职责

主要工作职责
?通过企业和市场传播，树立迪士尼英语的品牌知名度和信誉度
?主动发展及管理与主要媒体联系人之间的积极关系
?按照市场推广计划制定面向消费者的信息传递和市场传播计划
?编制面向消费者的社交媒体战略并求助业界权威（例如专家人士，有经验的人士）以树立迪士尼英语的品牌知名度和信誉度
?组织面向消费者的年度大型市场传播活动（如专家论坛）
?监督和协调迪士尼英语的传播和宣传活动
?在当地媒体社区内实现传播议程和规划，以增强迪士尼英语的信誉度
?制定和监督最有效的内部传播战略以支持与运营、人力资源和内部利益相关方业务的未来发展
?管理内外部传播事宜以及负责指定公关公司的日常管理
?能够发现问题并把握其对品牌声誉的整体影响

详细介绍主要工作职责
?能够在具有矩阵组织结构的跨国公司内工作
?战略性地提出迪士尼英语在中国的总体公关计划
?能够提出创意理念，包括每季度给出一个“好主意”，以加快树立迪士尼英语品牌在中国的知名度，以及有效监督这些理念从概念形成到成功执行的整个过程
?对与指定公关公司的日常联系进行全面管理
?领导国内迪士尼英语宣传，制定亚太区企业传播洞察的整体日程
?作为迪士尼英语的主要媒体联络人
?负责区域内新中心开幕事宜
?负责主要高管接受国家级媒体访谈方面的事宜
?管理涉及国家级媒体的关键性社交媒体计划（不包括在线市场活动）
?持续联络内部运营团队以最大限度的实现传播议程的有效性和认知度
?能够与媒体合作以根据传播战略创建编辑议程
?发展与中国主要媒体之间的关系，特别是国家级新闻媒体
?撰写中英文新闻稿
?起草发言要点，包括为高管准备演示材料
?能够与区域内的迪士尼英语办事处合作，提供明确的指导和支持
?能够在工作中表现出自信，向区域内的合作机构提供明确的指导
?为危机和问题管理提供支持
?确保公共关系构建、通讯和各种材料中所用图片的一致性

执行管理团队不时下达的任何和全部工作任务
基本条件

?大学文凭，至少7年内部或专业机构内企业和市场传播经验。
?最好具有媒体环境工作经验
?卓越的中（普通话）英文撰写能力
?中（普通话）英文口语流利
?较强的内部传播技能，能够与亚太区区域高管合作。

如需进一步信息，请点击“申请职位”进入迪士尼官方招聘网站。

For more information, please APPLY FOR THIS JOB in our official recruiting website.

华特迪士尼公司（纽约证券交易所上市名称：DIS）华特迪士尼公司及其子公司和联营机构, 是家庭娱乐和媒体业务的多元化国际企业之首，其五项主要业务包括媒体网络、主题乐园及度假区、影视娱乐、迪士尼消费品及迪士尼互动媒体集团。迪士尼公司是道琼斯工业平均指数30个组成公司之一，上一财政年度总的收入达三百四十亿美元。