北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Assistant Manager, Retail Marketing(职位编号:V5-CN00579)

宝马(中国)汽车贸易有限公司 BMW (China) Trading Co., Ltd.

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:汽车及零配件  贸易/进出口

职位信息

  • 发布日期:2013-07-12
  • 工作地点:广州
  • 招聘人数:若干
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:市场/营销/拓展经理  

职位描述

Key Objectives:


It's to help Dealer Marketing Manager to manage the dealers, which including coordinating daily issues between BMW and dealers, coach dealers in regular marketing works, and management concerned.

This function oversees the complete area of local and regional dealer marketing for the brand BMW within the Sales Region Central.

It ensures the collaboration between the Beijing based central dealer marketing teams and the local dealers.

The function has to ensure a holistic and integrative brand marketing approach on local level in close cooperation with central dealer marketing team.

In addition it closely liaises with other departments such as sales and DD to create tactical and sales driven regional promotions and regionally customized sales solutions.


Major Responsibilities:


Main interface between dealers and BMW marketing. Provide consultancy and improve dealer overall marketing performance.

Monitor, support and evaluate the implementation of dealer quarterly and yearly marketing plan, ensuring the BMW standard is well-implemented in local level.

Initiate and implement regional marketing campaigns to support sales and branding.

Support dealer openings, regional marketing manager workshops and various events.

Handle region budget process (SAP)

Coordinate the conflicts and cooperation between dealers


Education / Degree:


Bachelor’s degree, preferably with marketing and/or communication subjects as majors;


Knowledge / Skills / Competences:


Good marketing knowledge and strong project management capability

Organized, multi-tasking, proactive and detail-oriented.

Good communication & interpersonal skills and team spirit

Proficiency in English

Willingness to travel


Experience:


At least 3 years marketing experience in multinational companies, ideally with automotive background or premium brands



Apply for this position from BMW official website, please click below link. You need to spend few minutes to fulfill questionnaire and upload your resume.

通过宝马官网申请,请点击链接,您需要花几分钟填写职位申请问卷并上传简历

https://apac.recruitmentplatform.com/syndicated/private/syd_apply.cfm?ID=QR1FK026203F3VBQB7V8M7V2E&nPostingTargetID=1989&step=DIRECT

公司介绍

  宝马集团是德国最成功的汽车和摩托车制造商之一,也是德国规模最大的制造工业公司之一。宝马集团拥有BMW、MINI和Rolls-Royce三个品牌,是世界上唯一一家只专注于高档领域的汽车制造商。作为一家跨国公司,宝马集团在全球13个国家拥有24个生产基地,并在超过140个国家拥有销售网络。

  2010财年,宝马集团的全球汽车总销量约146万辆。集团总收入达604.77亿欧元。截至2010年12月31日,宝马集团在全球的员工总数为95,453名。

  1994年4月,宝马集团在华设立代表处-宝马汽车公司北京代表处,标志着宝马集团正式进入大中华区市场。2005年10月,宝马(中国)汽车贸易有限公司成立,它的成立是宝马集团对中国市场长期承诺的又一里程碑。

  目前,通过进口与沈阳工厂的生产,BMW全系列车型,包括BMW 1系、3系、5系、6系、7系、X系、Z系、高性能M系, MINI及Rolls-Royce汽车在中国大陆均有销售。在2010年,宝马汽车在中国大陆的销量达到168,998辆,使中国跃升为宝马全球第三大市场。

  The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

  The BMW Group achieved a global sales volume of approximately 1.46 million automobiles for the 2010 financial year. Revenues for 2010 totalled euro 60.477 billion. At 31 December 2010, the company employed a global workforce of 95,453 associates.

  In 1994 April, BMW Group established the representative office in Beijing, which is recognized as BMW’s official entry to Chinese market. In 2005 October, BMW China Automotive Trading Ltd. was established as another milestone of BMW’s long term commitment to Chinese market.

  By both import and local production, BMW has introduced all product series to Chinese market including 1, 3, 5, 6, 7, X, Z, M series as well as MINI and Rolls-Royce brands. In the year of 2010, BMW has sold 168,998 cars in Mainland China, which made China the 3rd largest market in BMW’s global sales network.

联系方式

  • 公司网站:http://www.bmw.com.cn
  • Email:XXX@bmwchina.recruitmail.com
  • 公司地址:北京市朝阳区东三环北路霞光里18号佳程广场B座28层
  • 邮政编码:100027