北京招聘

Responsibilities:

Research / Insights:

• Analyze the competition from an ergonomic, communicational, strategic and conceptual point of view
• Participate in the research of user types, the creation of prototypes and usability tests and prepare reports
• Understand segments of the target audience: online behavior, needs, motivations, objectives; discover insights (consumer, internet, iMarketing, etc);

Planning / Strategy

• Co-development and executing of interactive strategy and planning for China
• Assist Digital Marketing Manager in transforming the brand communication strategy into national online and mobile communication strategies
• Plan and execute digital marketing projectors, such as Competitive Analysis on digital WOM, Social Media Management & Monitoring, e-Marketing Campaign, etc.
• Assisting the Lifestyle/Niche Marketing Manager(TBD) to develop viral campaigns

Execution Oversees

• Assist in executing all digital activities
• PUMA social media platform content planning
• Budget, timeline, production quality control on campaign basis
• Utilize internal and external reporting tools to compile detailed website usage and digital marketing reports regularly, assist to provide analyses and recommendations for improvements and customer experience enhancement
• Recommend new ideas, identify social media and communication campaign opportunities

Internal / External Relationship

• Work with the local online agencies and the local online buying Zenith agencies (in communication with Digital Marketing Manager)
• Develop key relationship with media contact to capture and editorial opportunities
• Help to collect and consolidate the latest digital trends/applications/sites to colleagues across other teams
• Digital projects status reporting internally on monthly basis
• Control of Interactive budgets
• Participate yearly interactive agency and online media buying agency evaluation
• Work with the project leader for competitive analysis and target group within online and mobile marketing

Requirements:

• Minimum 3 years of relevant experience in digital marketing (exposure in digital advertising agency is preferred), online advertising or new media operations
• Previous experience with media in China-in-depth understanding of lifestyle / sports inspired media in China is preferred
• Background from high end consumer products, including fashion, personal accessories, etc.
• Mixed experience in digital marketing agency and in house digital marketing position is a strong advantage
• Bachelor degree or above, preferably in E-Commerce, Marketing or New media marketing or related field
• Knowledgeable about China and international sports field / brands & lifestyle sector
• Strong knowledge in online-shopping platform, social media, SME, etc.
• Critical, strategic, creative thinker with a “Think of the Box” mentality
• Good conceptual understanding of brand building & usage of PR as a communications tool
• Excellent interpersonal / communication skills
• Able to multi-task and attention to detail
• Team player with inspirational attitude / Patience & Passion with Proactive nature
• Open-mindedness
• Effective in time management and plan execution
• Knowledge of web analytics and SEO / SEM
• Active and keen user of the internet, various social media and online forums

Applicants not invited for interview within 8 weeks from the application date may assume their applications unsuccessful.
Puma China Ltd is an equal opportunity employer and welcomes applications from all qualified candidates. Only short-listed candidates will be invited for interview. Information provided will be treated in strict confidence and will only be used for recruitment related purposes.

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest competitors on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

PUMA 是全球首屈一指的运动品牌，设计、开发、销售并推广各种鞋类、服装以及配件产品。走过65年辉煌足迹，PUMA始终致力于为世界上最快的运动员设计生产最快的产品。PUMA提供包括足球、跑步、训练、健身、高尔夫及赛车领域的运动产品和源自运动灵感的生活系列产品。PUMA同亚历山大麦昆(Alexander McQueen)、三原康裕(Yasuhiro Mihara)在内的顶尖设计品牌携手合作，将前沿和快的设计融入运动界。PUMA集团旗下品牌包括：PUMA、Cobra Golf、Tretorn、Dobotex以及Brandon。PUMA总部位于德国赫尔佐根，在全球范围内约有10,000名员工，产品远销120多个国家和地区。