北京 [切换城市] 北京招聘北京公关/媒介招聘北京公关主管招聘

Marketing Executive-Beijing

酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:奢侈品/收藏品/工艺品/珠宝

职位信息

  • 发布日期:2012-08-17
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:三年以上
  • 学历要求:本科
  • 职位类别:公关主管  

职位描述

Responsibilities:
To assist the brand manager control the Event and PR agency, including pitching, SOW VS. PRICING, strategic planning and execution etc
To logistics of the Johnnie Walker House in Beijing
To execute a consumer mentorship marketing plan at scale , and plan a team of brand ambassadors as part of Johnnie Walker's Mentorship Marketing Plans in China
To develop & build strong relationships with consumer influencers, opinion leaders and media owners
To spend sufficient time to understand the trade, consumers and competitors environment
To manage commitment and spend of advertising and promotion funds within budgeted levels to achieve the performance objectives


Requirements:

University graduate major in Business/Marketing or Communication
Fluency in both English and Mandarin
3 years above marketing industry experience
Experience of the luxury goods industry would be a pre requisite
Experience in dealing with Multiple stakeholders
Excellent understanding of large brand business
Understanding of Direct marketing principles and broad understanding of technical systems
Excellent creative skills
Good planning, implementation, presentation and negotiation skills
Good networking, influencing, and communication skills

公司介绍

酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司(MHDC)是酩悦轩尼诗酒业集团(Moet Hennessy)与帝亚吉欧洋酒集团(Diageo)强强联手组成,总部设在上海。
目前,在中国运营一系列国际知名品牌的产品系列, 包括干邑(轩尼诗),香槟(酩悦香槟、凯歌皇牌香槟、唐培里侬香槟王和库克香槟),单一麦芽威士忌(格兰杰单一麦芽威士忌,雅柏单一麦芽威士忌)、混合威士忌(尊尼获加黑牌及红牌)、伏特加(雪树伏特加),以及新世界葡萄酒(云雾之湾、台阶等)。
同时,酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司所属集团(MHDC)致力于在中国的长期发展,在云南德钦和宁夏银川建立了酒厂,生产葡萄酒(敖云)和起泡葡萄酒(夏桐起泡酒)。获取更多信息请访问:https://www.lvmh.com/houses/wines-spirits/

Moet Hennessy Diageo China (MHDC) is the cooperation of Moet Hennessy, the leading wine and Spirits Company under LVMH (Moet Hennessy Louis Vuitton), and Diageo, a global leader in beverage and alcohol. MHDC was established with headquarter in Shanghai.
MHDC currently operates a truly exceptional portfolio of internationally renowned brands in China. The premium lineup comprises of the well-known in their categories, including Cognac (Hennessy), Champagne (Moet & Chandon, Veuve Clicquot, Dom Pérignon and Krug), Malt Whisky (Glenmorangie, Ardbeg), Blended Whisky (Johnnie Walker Red Label, Johnnie Walker Black Label), Vodka (Belvedere), and New World wine brands (Cloudy Bay, Terrazas, etc)
The local investment projects such as the wineries in Deqin (Ao Yun) and Yinchuan (Chandon Sparkling Wine) are the signs of MHDC’s long-term commitment to China. For more information please visit:https://www.lvmh.com/houses/wines-spirits/

联系方式

  • 公司地址:地址:span南京西路1266号恒隆广场二期36楼