Marketing Director - Based in China(BJ/SH/SZ)
北京励德展览有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：公关/市场推广/会展
职位信息
- 发布日期：2013-06-20
- 工作地点：上海
- 招聘人数：若干
- 工作经验：十年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：市场/营销/拓展总监
职位描述
Job Description:
Overall Responsibility
1. Provide strategic plans focusing on how to improve the marketing functions and processes with a long term view to contribute towards the company’s growth and key strategies.
2. Provide strategic direction and manage the execution of the marketing campaigns according to agreed strategies, milestones, timeline on the assigned portfolio of events.
3. Create and shape team cultures which promote excellence, collaboration and innovation.
4. Provide quarterly review, and setting benchmarks for each assigned event to identifying gaps and providing solutions with significant improvement in results.
5. Continuously seek out new innovative methods and processes to go one up against the competition.
6. Leadership skills geared towards coaching managers and key marketing staff.
7. Provide systematic training for all marketing staff, as well as encouraging breakthroughs away from the traditional.
Major Responsibility
？ Marketing strategy
- Understand the key marketing goals and financial goals of the assigned portfolio and devise on appropriate marketing strategies and campaigns that achieved the goals.
？ Marketing skills and talent development
- To identify competencies gaps of marketers, put together and execute the annual training program as per scheduled.
- Provide guidance and on the job training to project managers and marcom executives
- Supervise the planning and execution of marketing activities
- Ensuring the sharing of best practices
- Assist the preparation of show marketing budgets
？ Management of key marketing suppliers
- Manage and liaise with the main suppliers to ensure the best use of marketing budgets.
？ Exhibitor and visitor research
- To embed customers’ insights in the marketing cycle, to devise and implement improved research tools and ensure high quality analysis is undertaken and logical conclusions reached and advise appropriate actions taken by project managers in respect of the following event.
- To put in a proper team structure that enable the customers’ insights research are being conducted according to schedule and recommended actions are being executed as per time line.
Marketing effectiveness
1. To provide guidance and support to ensure the marketing team continue to improve and meet the gaps that are being identified.
2. Support VPs to ensure all onsite customers’ services meet Corporate minimum standards by providing guidelines and support the show team in putting together the touch points enhancement program for all events under the assigned portfolio min. 6 months prior to the event.
3. Production of promotional material
4. To compile, design and produce high quality promotional material that meet or exceed the min. corporate guidelines. These materials include: ppt, website, brochure, poster, flyer, show directory, press releases etc.
E-Marketing
To work with E-Business Director to drive E-marketing excellence and ensure online marketing campaign is result-driven and high quality that include: corporate websites, show websites, SEO, SEM and social media.
Corporate marketing and PR
1. Ensure the corporate website is of high quality and is kept up-to-date.
2. Respond to internal and external corporate requests for information
3. Advise the management group on appropriate strategies to promote the Company generally
4. Participates in strategy setting for new business development opportunities.
Job Qualification:
1. Over 12 years working experience in multinational company, At least 5 years in B2B marketing and 4 years managerial experience
2. MBA degree preferred, ideally in marketing
3. Experience in exhibition industry is preferable
4. Excellent oral and written communication in both English and Chinese with strong interpersonal skills
5. Possess extremely high personal standards
6. Computer literacy and database management skills are important
7. Must be a team player and provide leadership support to develop and train supporting marketing staff
8. Able to work under pressure. Multi tasked, attention to details and self driven
9. Highly analytical and good command of ppt and report writing
10. Creative, strategically thinking and an eye to identify business and marketing gaps
11. With exhibition or events management experience is a plus
12. Have a good understanding of the industry is a plus as well
13. Good knowledge of e-marketing is preferred
14. Ability to work on own initiative but equally able to work with peers to assist them improve their marketing activities.
Overall Responsibility
1. Provide strategic plans focusing on how to improve the marketing functions and processes with a long term view to contribute towards the company’s growth and key strategies.
2. Provide strategic direction and manage the execution of the marketing campaigns according to agreed strategies, milestones, timeline on the assigned portfolio of events.
3. Create and shape team cultures which promote excellence, collaboration and innovation.
4. Provide quarterly review, and setting benchmarks for each assigned event to identifying gaps and providing solutions with significant improvement in results.
5. Continuously seek out new innovative methods and processes to go one up against the competition.
6. Leadership skills geared towards coaching managers and key marketing staff.
7. Provide systematic training for all marketing staff, as well as encouraging breakthroughs away from the traditional.
Major Responsibility
？ Marketing strategy
- Understand the key marketing goals and financial goals of the assigned portfolio and devise on appropriate marketing strategies and campaigns that achieved the goals.
？ Marketing skills and talent development
- To identify competencies gaps of marketers, put together and execute the annual training program as per scheduled.
- Provide guidance and on the job training to project managers and marcom executives
- Supervise the planning and execution of marketing activities
- Ensuring the sharing of best practices
- Assist the preparation of show marketing budgets
？ Management of key marketing suppliers
- Manage and liaise with the main suppliers to ensure the best use of marketing budgets.
？ Exhibitor and visitor research
- To embed customers’ insights in the marketing cycle, to devise and implement improved research tools and ensure high quality analysis is undertaken and logical conclusions reached and advise appropriate actions taken by project managers in respect of the following event.
- To put in a proper team structure that enable the customers’ insights research are being conducted according to schedule and recommended actions are being executed as per time line.
Marketing effectiveness
1. To provide guidance and support to ensure the marketing team continue to improve and meet the gaps that are being identified.
2. Support VPs to ensure all onsite customers’ services meet Corporate minimum standards by providing guidelines and support the show team in putting together the touch points enhancement program for all events under the assigned portfolio min. 6 months prior to the event.
3. Production of promotional material
4. To compile, design and produce high quality promotional material that meet or exceed the min. corporate guidelines. These materials include: ppt, website, brochure, poster, flyer, show directory, press releases etc.
E-Marketing
To work with E-Business Director to drive E-marketing excellence and ensure online marketing campaign is result-driven and high quality that include: corporate websites, show websites, SEO, SEM and social media.
Corporate marketing and PR
1. Ensure the corporate website is of high quality and is kept up-to-date.
2. Respond to internal and external corporate requests for information
3. Advise the management group on appropriate strategies to promote the Company generally
4. Participates in strategy setting for new business development opportunities.
Job Qualification:
1. Over 12 years working experience in multinational company, At least 5 years in B2B marketing and 4 years managerial experience
2. MBA degree preferred, ideally in marketing
3. Experience in exhibition industry is preferable
4. Excellent oral and written communication in both English and Chinese with strong interpersonal skills
5. Possess extremely high personal standards
6. Computer literacy and database management skills are important
7. Must be a team player and provide leadership support to develop and train supporting marketing staff
8. Able to work under pressure. Multi tasked, attention to details and self driven
9. Highly analytical and good command of ppt and report writing
10. Creative, strategically thinking and an eye to identify business and marketing gaps
11. With exhibition or events management experience is a plus
12. Have a good understanding of the industry is a plus as well
13. Good knowledge of e-marketing is preferred
14. Ability to work on own initiative but equally able to work with peers to assist them improve their marketing activities.
公司介绍
关 于 励 展
世界一流的展览及会议活动主办机构—英国励展博览集团早于上世纪80年代就进入中国举办展览，现已成为国内首屈一指的展览及会议主办机构，旗下拥有六家杰出的成员公司：励展中国公司、国药励展展览有限责任公司、励展华博展览(深圳)有限公司、北京励展华群展览有限公司、上海励欣展览有限公司和北京励展光合展览有限公司。励展大中华区现共有员工约450人。未来，励展还将通过持续增长现有展会、开发新项目和建立战略合作合资伙伴关系，为中国相关行业提供更多高品质的展览会，编奏面对面的力量。
励展博览集团大中华区在华举办的展览及会议在行业上涵盖了航天与航空，电子制造与组装，机床、金属加工及工业材料，包装，医药、医疗及保健，礼品与家居，生活方式、旅游、博彩及地产，信息技术与通讯8个在中国快速增长的专业领域。
2011年，励展博览集团大中华区共举办了55场领先展会。励展博览集团大中华区举办的展会和会议逾2.7万名供应商、65万余名观众以及2.5万余名参会代表汇聚在一起进行面对面的业务交流和洽谈。在不断促进相关产业及地区繁荣的同时，励展博览集团还积极履行企业公民责任，通过以下行动促进了中国会展业的可持续发展和回馈社会：
支持并在励展的展会里践行知识产权保护；
拥护展会数据审计及透明化，确保励展展会公布的数据真实有效；
关注环保，带动展会参与者及合作伙伴共同打造绿色展会；
通过“励展中国大学”持续培训中国本地员工；
实施“励展中国奖学金”，推进中国会展教育和人才培养；
捐资扶贫帮困；
举办“励展大中华区高峰会”，与行业领先企业携手推进中国展览业的提升与发展。
欲了解更多励展博览集团大中华区业务，请访问www.reedexpo.com.cn
世界一流的展览及会议活动主办机构—英国励展博览集团早于上世纪80年代就进入中国举办展览，现已成为国内首屈一指的展览及会议主办机构，旗下拥有六家杰出的成员公司：励展中国公司、国药励展展览有限责任公司、励展华博展览(深圳)有限公司、北京励展华群展览有限公司、上海励欣展览有限公司和北京励展光合展览有限公司。励展大中华区现共有员工约450人。未来，励展还将通过持续增长现有展会、开发新项目和建立战略合作合资伙伴关系，为中国相关行业提供更多高品质的展览会，编奏面对面的力量。
励展博览集团大中华区在华举办的展览及会议在行业上涵盖了航天与航空，电子制造与组装，机床、金属加工及工业材料，包装，医药、医疗及保健，礼品与家居，生活方式、旅游、博彩及地产，信息技术与通讯8个在中国快速增长的专业领域。
2011年，励展博览集团大中华区共举办了55场领先展会。励展博览集团大中华区举办的展会和会议逾2.7万名供应商、65万余名观众以及2.5万余名参会代表汇聚在一起进行面对面的业务交流和洽谈。在不断促进相关产业及地区繁荣的同时，励展博览集团还积极履行企业公民责任，通过以下行动促进了中国会展业的可持续发展和回馈社会：
支持并在励展的展会里践行知识产权保护；
拥护展会数据审计及透明化，确保励展展会公布的数据真实有效；
关注环保，带动展会参与者及合作伙伴共同打造绿色展会；
通过“励展中国大学”持续培训中国本地员工；
实施“励展中国奖学金”，推进中国会展教育和人才培养；
捐资扶贫帮困；
举办“励展大中华区高峰会”，与行业领先企业携手推进中国展览业的提升与发展。
欲了解更多励展博览集团大中华区业务，请访问www.reedexpo.com.cn