北京 [切换城市] 北京招聘北京互联网/电子商务/网游招聘北京电子商务经理/主管招聘

Tmall store e-commerce executive

娇韵诗化妆品(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2013-06-20
  • 工作地点:上海-静安区
  • 招聘人数:1
  • 工作经验:二年以上
  • 语言要求:英语熟练
  • 职位类别:电子商务专员  电子商务经理/主管

职位描述

  • Overview of the position:
  • Responsible for the successful project management and go-live of Clarins China Tmall flagship store
  • Responsible for daily management,adaptation and implementation of Tmall flagship store from creative to execution and sales revenues generation
  • Strong interaction with local marketing and digital & e-commerce team

Reponsibility:

· Tmall flagship store “build phase” project implementation:

o Shop design supervision, with the input of HQ digital content team and Tmall service provider team

o Management of respect of the project schedule

o Coordination of various project team members (internal and external) to ensure timely project delivery date

o Support and execute all necessary tasks related to flagship store set-up: coordination of photo shooting for products, implementation of flagship store template, tests and QA of the platforms, etc…

· Tmall flagship store “run phase” management

o Helping Digital & e-commerce head to follow up on Tmall store operational tasks, co-ordinate internal resources (brand, product, marketing) and work with service partner to ensure effective and efficient Tmall operation arrangement

o Tmall store operations and store planning activities:

o Improve store metrics and performance through CTR optimization, page views and conversions to sales targets;

o Ensuring sufficient inventory for regular and promotion activities and the related supplier chain arrangements: avoid out of stocks situations, optimize quality of service, etc…

o Marketing resources on Tmall/Taobao supervision

o Shop design and promotional event design clearance

o Training for service partner

o Faked product and IP right infringement right combat action co-ordination

o Post sales customer issues management which related to products and brands (such as sensitive reaction handling)

o Constant shop data analysis and competitors sites data collection, assessment and analysis


Requirements:

· At least 2 years of experience in managing a Tmall flagship store, ideally for a FMCG company. Cosmetics industry experience is preferred

· Have a good online marketing experience and skills, sales management skills and client service focus

· Proficient in Tmall environment: rankings, commenting, framework management, various promotion channels

· Familiar with all kinds of activities within the rules of Tmall and Taobao

· Strong planning and organizational skills

· Proficient in data cube analysis

· Strong sense of responsibility, team spirit, strong negotiation skills and ability to innovate

· Positive, good communication skills, cheerful and generous

· Good level of English required for communication with Regional and Global teams

公司介绍

娇韵诗的美丽故事始于1954年的巴黎。当时,Jacques Courtin-Clarins高瞻远瞩地预见到现代美肤理念,立志于为所有***创造美丽,谋求福祉。梦想创立一家能够充分聆听顾客心声、通过不懈创新发现和传递植萃功效的企业。这家企业将秉承尊重人与环境的发展原则。在这些信念的鼓舞下,他一手缔造了娇韵诗,并由此开启了非比寻常的企业与家族成功历程。娇韵诗集团在家族成员的护佑下稳步成长,并跻身世界一线美妆护肤品牌行列。集团凭借娇韵诗和My Blend产品以及Spa服务进驻全球156个国家和地区,并在欧洲高端护肤界取得***的排名。
2011年娇韵诗在中国正式成立分公司,在过去十年的时间里,娇韵诗在竞争激烈的高端护肤品市场里每年保持着超过30%的市场涨幅。为了更好地倾听和了解中国消费者日新月异的需求,研发具有持续创新的产品及体验,2020年“娇韵诗中国实验室”正式落户上海,这也是娇韵诗集团在中国的首个海外实验室。