北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Brand Manager/ Sr Brand Manager

美夏国际贸易(上海)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售  快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2013-06-20
  • 工作地点:上海-黄浦区
  • 招聘人数:1
  • 工作经验:八年以上
  • 学历要求:本科
  • 语言要求:英语精通
    普通话精通
  • 职位类别:产品/品牌经理  市场/营销/拓展经理

职位描述

Key Responsibilities
1. Develop 3 years brand strategy to support revenue growth
2. Brand P&L (brand profitability, brand contribution to whole company portfolio)
3. Brand Plan Development-Work with suppliers, Sales Management, logistics and finance teams to develop the annual brand plans, including:
- Work with Summergate sales management team on depletion forecasting and A&P budgeting
- Align with the suppliers on depletion forecast and A&P budget
- Calendarize the brand activities by channel and area throughout the calendar year, with the budget allocation
4. Brand Plan Implementation and Evaluations – ensure flawless execution of planned brand activities by:
-Presenting the brand plan to Summergate executive team (functional directors, and Area Directors) before kick off

- Presenting the brand plan to each regional sales team with all details to ensure proper downstream communications and implementation
- Ensure that all materials necessary for the brand programs are available well in advance, and properly distributed
- Prepare evaluations of all brand activities-results vs. plan objectives, efficiency of spend, and internal / external feedback
5. Budget Control - manage the budgeting and implementation process, including:
- Confirm all allocated budgets with both suppliers and Summergate finance team
- Coordinate with suppliers for prompt payment of all A&P funds in advance of in-market expenditures, manage actual spend within the plan.
- Provide necessary invoices and documentation for suppliers
- Review the brand budget with Summergate finance team on regular base
6. Supplier Management – work closely with suppliers to ensure the following:
- Have clear communication and alignment on brand calendar and activity plan
- Ensure the supplier A&P contributions could be made on time and in full, according to the agreed plan
- Share the relevant information with suppliers in a sensible timeframe
7. Prepare reports and analysis, and send it to senior management team first, and then suppliers, including but not limited to;
- Updated brand marketing calendar and activity details
- Monthly / Quarterly / Annual performance evaluations (depletion, shipment, A&P spending)
- Individual brand activity briefs, proposals, and evaluations (for key activities)
- Quarterly brand status reports

Key Requirements:
1. Bachelor degree or above;
2. At least 5 years solid marketing experiences in imported wine industry
3. Hands on brand planning and implementation capability and experience.
4. Strong communication and interpersonal skills;
5. Proactive and positive work approach, high sense of responsibility;
6. Self-motivated and diligent;
7. Good computer literacy, e.g. MS Office, Outlook, etc.
8. Good command of English in both written and oral; other languages is plus.
9. Could work in a multi-cultural team.

公司介绍

Summergate is a major player in the Greater China drinks market. Founded in 1999, Summergate is now owned by the Australian retail giant, Endeavour Drinks Group who is the third largest drinks business in the world. Through 11 registered offices across Mainland China, and 2 affiliated offices in Hong Kong & Macau, Summergate exclusively represent over 100 brands from 19 of the world’s leading drinks producing countries.

At Summergate you will be part of a closely connected, innovative culture. Integrity is at the heart of our decision making and we achieve results through team work, service and professional excellence. As a team, we work with an entrepreneurial spirit and the highest respect for each other and our customers.

For further details, please link to the following website: www.summergate.com



公司地址:上海市延安东路58号高登金融大厦5F 靠近地铁2号线、10号线南京东路站

联系方式

  • Email:rebecca.gong@summergate.com
  • 公司地址:上班地址:工体北路甲2号盈科中心B座703室