资深咨询员/咨询员（Senior Consultant/Consultant )
北京华通明略信息咨询有限公司
- 公司规模：150-500人
- 公司性质：合资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2015-04-22
- 工作地点：上海-黄浦区
- 招聘人数：若干
- 工作经验：三年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：专业顾问 咨询员
职位描述
Role description
Recognized by the industry as a premiere brand strategy consulting firm, Millward Brown Optimor is seeking highly motivated, strategic thinkers who are interested in joining its team as consultants / senior consultants.
The role will be to support the Managing Director and his team in jump-starting the consulting business in Greater China, and in the AMAP regional (Africa, Middle East, Asia Pacific). The new venture will be integrated into the existing Millward Brown structure in Asia, and based out of our Shanghai office.
Consultants / Senior Consultants will work directly with senior management to help clients grow the value of their brand assets, identify and capture brand-driven growth opportunities and maximize returns on their marketing investments. Because MB Optimor's unique approach combines brand strategy, financial analysis and research, consultants / senior Consultants will have the opportunity to combine both "right" and "left" brain skills as they participate in engagements.
Project types include:
？ Consumer insight market strategy
？ Brand strategy
？ Brand/business valuation & strategy
？ Brand portfolio optimization
？ ROI measurement
？ M&A, licensing & co-branding strategy development
？ Marketing investment planning
？ Brand architecture
Consultants / Senior Consultants play an integral role in all aspects of client engagements by conducting financial analysis, designing & analyzing market research, communicating with clients, developing strategic recommendations and creating client presentations. Consultants / Senior Consultants play an active role in marketing, practice development and business development offering many opportunities for personal initiatives and learning and growth. Travel is a part of many client engagements, but usually does not exceed 25% of time requirements.
Skills
The ideal candidate will be a self-starter with a strong interest in branding, marketing and consulting who is eager to take on wide-ranging responsibilities and who is motivated to excel within an entrepreneurial environment. The candidate should aspire to be an advisor to business leaders and have very strong analytical skills, a strong brand sensibility and a highly proactive attitude. This position will provide an ambitious, team player the opportunity to develop within a cutting-edge area of consulting.
Qualifications
？ At least 4-5 years experience in Client Service
？ Bachelors Degree from a top-tier university
？ Strong academic background
？ Strong business acumen and critical thinking skills
？ Brand savvy
？ Strong interpersonal and communication skills, both written and verbal
？ Ability to take initiative and to work independently and within a team
？ Resourceful problem-solving skills
？ A quick learner with a strong sense of curiosity
？ Excellent organization and time management skills with the ability to multi-task in high pressure situations
？ Strong work ethic with superior attention to detail
？ Excellent working knowledge of Microsoft Office, in particular Excel and PowerPoint
About millward brown optimor
Millward Brown Optimor is dedicated to igniting growth for its clients and their businesses through transformative brand and market strategies
We provide strategic, corporate and brand consulting, rooting our approach in consumer research, stakeholder understanding and financial analysis.
We identify opportunities to leverage brand and marketing more effectively to grow revenues, profits and business value.
We understand the financial value that brands deliver to shareholders and enable our clients to build a case for brands, both within and outside the marketing organization.
Millward Brown Optimor is a division of Millward Brown, one of the leading global research firms, part of Kantar and the WPP Group.
what sets us apart
Our people
We firmly believe that the quality of support we provide to our clients ultimately comes down to the dimensionality and relationship-building competence of the individuals involved. We apply enormous care in selecting, developing and nurturing extraordinary, multidisciplinary talent with diverse backgrounds and nationalities.
Our whole-brain thinking
We believe in the power of the right and left brain thinking. Our advice combines rigorous management consulting practices, deep understanding of customer insight and a profound appreciation of brand, ideas and creativity.
Our focus on business outcomes
We are uniquely positioned to link brands, consumer insights and trends, to business and financial outcomes. We tie insight to dollars, the only universally accepted language of business. We use fact-based evidence and financial modeling to size and prioritize the opportunities that can best unlock brand value growth and optimize marketing investments.
For more information, please visit us at:
http://www.millwardbrown.com/Sites/mbOptimor/Default.aspx
Recognized by the industry as a premiere brand strategy consulting firm, Millward Brown Optimor is seeking highly motivated, strategic thinkers who are interested in joining its team as consultants / senior consultants.
The role will be to support the Managing Director and his team in jump-starting the consulting business in Greater China, and in the AMAP regional (Africa, Middle East, Asia Pacific). The new venture will be integrated into the existing Millward Brown structure in Asia, and based out of our Shanghai office.
Consultants / Senior Consultants will work directly with senior management to help clients grow the value of their brand assets, identify and capture brand-driven growth opportunities and maximize returns on their marketing investments. Because MB Optimor's unique approach combines brand strategy, financial analysis and research, consultants / senior Consultants will have the opportunity to combine both "right" and "left" brain skills as they participate in engagements.
Project types include:
？ Consumer insight market strategy
？ Brand strategy
？ Brand/business valuation & strategy
？ Brand portfolio optimization
？ ROI measurement
？ M&A, licensing & co-branding strategy development
？ Marketing investment planning
？ Brand architecture
Consultants / Senior Consultants play an integral role in all aspects of client engagements by conducting financial analysis, designing & analyzing market research, communicating with clients, developing strategic recommendations and creating client presentations. Consultants / Senior Consultants play an active role in marketing, practice development and business development offering many opportunities for personal initiatives and learning and growth. Travel is a part of many client engagements, but usually does not exceed 25% of time requirements.
Skills
The ideal candidate will be a self-starter with a strong interest in branding, marketing and consulting who is eager to take on wide-ranging responsibilities and who is motivated to excel within an entrepreneurial environment. The candidate should aspire to be an advisor to business leaders and have very strong analytical skills, a strong brand sensibility and a highly proactive attitude. This position will provide an ambitious, team player the opportunity to develop within a cutting-edge area of consulting.
Qualifications
？ At least 4-5 years experience in Client Service
？ Bachelors Degree from a top-tier university
？ Strong academic background
？ Strong business acumen and critical thinking skills
？ Brand savvy
？ Strong interpersonal and communication skills, both written and verbal
？ Ability to take initiative and to work independently and within a team
？ Resourceful problem-solving skills
？ A quick learner with a strong sense of curiosity
？ Excellent organization and time management skills with the ability to multi-task in high pressure situations
？ Strong work ethic with superior attention to detail
？ Excellent working knowledge of Microsoft Office, in particular Excel and PowerPoint
About millward brown optimor
Millward Brown Optimor is dedicated to igniting growth for its clients and their businesses through transformative brand and market strategies
We provide strategic, corporate and brand consulting, rooting our approach in consumer research, stakeholder understanding and financial analysis.
We identify opportunities to leverage brand and marketing more effectively to grow revenues, profits and business value.
We understand the financial value that brands deliver to shareholders and enable our clients to build a case for brands, both within and outside the marketing organization.
Millward Brown Optimor is a division of Millward Brown, one of the leading global research firms, part of Kantar and the WPP Group.
what sets us apart
Our people
We firmly believe that the quality of support we provide to our clients ultimately comes down to the dimensionality and relationship-building competence of the individuals involved. We apply enormous care in selecting, developing and nurturing extraordinary, multidisciplinary talent with diverse backgrounds and nationalities.
Our whole-brain thinking
We believe in the power of the right and left brain thinking. Our advice combines rigorous management consulting practices, deep understanding of customer insight and a profound appreciation of brand, ideas and creativity.
Our focus on business outcomes
We are uniquely positioned to link brands, consumer insights and trends, to business and financial outcomes. We tie insight to dollars, the only universally accepted language of business. We use fact-based evidence and financial modeling to size and prioritize the opportunities that can best unlock brand value growth and optimize marketing investments.
For more information, please visit us at:
http://www.millwardbrown.com/Sites/mbOptimor/Default.aspx
公司介绍
Millward Brown
[公司简介]
Millward Brown作为全球领先的市场咨询机构一直致力于为客户提供拥有广阔视角的解决方案，以及专业咨询建议, Millward Brown在50个国家拥有 77 家分公司，在世界市场研究公司中排名前五，并服务于全球TOP100企业中的90%。它隶属于美国TOP500 的WPP集团旗下的Kantar Group。WPP集团是世界顶级的品牌沟通服务集团之一，主要从事广告、公关、信息研究咨询、品牌形象咨询、以及媒介购买和策划。Kantar Group 是WPP旗下的专业市场研究组织，拥有多家知名市场研究公司，华通明略（MB ACSR），特恩斯特-华南国际（TNS-RI），LIGHTSPEED RESEARCH，ADDED VALUE，IMRB等，他们为各类客户提供服务，包括本土客户、跨国企业客户、全球性客户，其中90%的客户公司位列世界500强。
Millward Brown在中国
2006年，Millward Brown与华通现代 (ACSR) 实现了资源整合, 成为北京华通明略信息咨询有限公司(Millward Brown ACSR)，是Millward Brown在中国唯一合法的业务经营机构。合作伙伴华通现代是中国最早也是最著名的本土市场研究公司之一。
重组后的华通明略充分实现了全球资源与华通现代本土优势完美结合，并在中国获得长足发展。它致力于为客户提供纵向整合的全方位市场研究服务。我们同客户并肩开发并评估品牌，使品牌资产值最大化，并增加公司财富。华通明略专业的服务受到客户的一致肯定，成为在帮助客户维护和保持品牌竞争力方面最领先的市场研究机构之一。
在中国，我们服务于多家全球及国内领先企业，我们研究成果被权威媒体刊登和转载，引起广泛的社会反响。我们用专业化的服务，在全球验证可行的研究模型和方法，为客户寻找商业机会，帮助他们树立和发展自己的品牌，并且进一步优化媒体策略。华通明略是做出成功的决策的最佳合作伙伴。
今天的华通明略的研究专家已经从媒体和传播评估，扩展到对品牌运行的监控管理以及公司的市场策略评估，并成为在广告、媒体、传播以及品牌资产研究领域占据领先位置的专业市场咨询机构。
[公司历程]
1973年，Maurice Millward和Gordon Brown在英国共同创立了Millward Brown；同年，公司便为Cadbury’s进行了在世界范围内首创的广告追踪研究。
1986年，Millward Brown扩张至美国；并在1988年，具有突破性效应的广告前测工具Link问世，逐渐成为全球最著名的广告研究模型之一。1989年，Millward Brown加入WPP集团，成为WPP最大的市场研究机构之一。
1994年，公司创始人Maurice Millward和Gordon Brown光荣退休，David Jenkins执掌公司；在1996年，品牌研究模型BrandDynamics系统建立。
2006年， Millward Brown在中国与华通现代实现资源整合，Millward Brown中国区分公司华通明略（Millward Brown ACSR）成立，并获得长足的发展。
2007年，发展后的Link重新推出，获得2007年度北京石景山区科学技术二等奖。
2008年，华通明略追踪的媒体沟通已经覆盖了200多个品牌，进行了3000个以上的广告片定量测试，并在广告创意和故事脚版等方面，执行了上百个探索性的定性研究。
2009年，MillwardBrown 35年品牌研究的集体智慧之“黑宝书”-《品牌这件事》中文版在公司网站连载发布。同时，广告研究的新范式-中文版《广告新思维》和《全球品牌化》中文版发布。MillwardBrown ACSR和秒针系统公司签署中国市场合作协议，两家企业将联手在中国市场为广告主及其媒介代理公司提供互联网广告效果评估服务。
2010年，2010年5月Millward Brown ACSR在京沪两地举办互联网广告效果评估新标准研讨会,AdMonitor成为评估互联网iGRP的新工具！并于同年9月MB在京沪两地与客户分享最新的神经科学研究成果！
[公司资质]
l 第一批获得国家颁发的涉外调查资格的公司之一
l ESOMAR驻中国的第一家代表，公司严格遵守ESOMAR原则
l 亚太互联网研究联盟成员
l 宝洁公司大中华区代理评选中连续6年金奖
l Link获2007年度北京石景山区科学技术二等奖
http://www.millwardbrown.com
http://www.millwardbrownacsr.com
About WPP
WPP是全球最大的传播集团，在全球106个国家拥有 超过2,000多个办事处和 100,000名员工。
在WPP，客户可以获得所有必须的市场营销和传播的技巧与方法。以下是WPP集团主要的成员：
1. 信息与咨询: Kantar Group, including Millward Brown, TNS, Research International,
2. 广告: Grey, JWT, Ogilvy & Mather, Enfatico, United Group and Y&R
3. 媒体投资管理: Mediacom, Mediaedge:cia, Mindshare, MAXUS
4. 公共关系与公共事务: Burson-Marsteller, Cohn & Wolfe, Hill & Knowlton
5. 品牌管理与品牌识别: Addison, The Brand Union, FITCH, Lambie-Nairn
6. 直销、促销与关系营销: G2, OgilvyOne, OgilvyAction
http://www.kantar.com
http://www.wpp.com
[公司简介]
Millward Brown作为全球领先的市场咨询机构一直致力于为客户提供拥有广阔视角的解决方案，以及专业咨询建议, Millward Brown在50个国家拥有 77 家分公司，在世界市场研究公司中排名前五，并服务于全球TOP100企业中的90%。它隶属于美国TOP500 的WPP集团旗下的Kantar Group。WPP集团是世界顶级的品牌沟通服务集团之一，主要从事广告、公关、信息研究咨询、品牌形象咨询、以及媒介购买和策划。Kantar Group 是WPP旗下的专业市场研究组织，拥有多家知名市场研究公司，华通明略（MB ACSR），特恩斯特-华南国际（TNS-RI），LIGHTSPEED RESEARCH，ADDED VALUE，IMRB等，他们为各类客户提供服务，包括本土客户、跨国企业客户、全球性客户，其中90%的客户公司位列世界500强。
Millward Brown在中国
2006年，Millward Brown与华通现代 (ACSR) 实现了资源整合, 成为北京华通明略信息咨询有限公司(Millward Brown ACSR)，是Millward Brown在中国唯一合法的业务经营机构。合作伙伴华通现代是中国最早也是最著名的本土市场研究公司之一。
重组后的华通明略充分实现了全球资源与华通现代本土优势完美结合，并在中国获得长足发展。它致力于为客户提供纵向整合的全方位市场研究服务。我们同客户并肩开发并评估品牌，使品牌资产值最大化，并增加公司财富。华通明略专业的服务受到客户的一致肯定，成为在帮助客户维护和保持品牌竞争力方面最领先的市场研究机构之一。
在中国，我们服务于多家全球及国内领先企业，我们研究成果被权威媒体刊登和转载，引起广泛的社会反响。我们用专业化的服务，在全球验证可行的研究模型和方法，为客户寻找商业机会，帮助他们树立和发展自己的品牌，并且进一步优化媒体策略。华通明略是做出成功的决策的最佳合作伙伴。
今天的华通明略的研究专家已经从媒体和传播评估，扩展到对品牌运行的监控管理以及公司的市场策略评估，并成为在广告、媒体、传播以及品牌资产研究领域占据领先位置的专业市场咨询机构。
[公司历程]
1973年，Maurice Millward和Gordon Brown在英国共同创立了Millward Brown；同年，公司便为Cadbury’s进行了在世界范围内首创的广告追踪研究。
1986年，Millward Brown扩张至美国；并在1988年，具有突破性效应的广告前测工具Link问世，逐渐成为全球最著名的广告研究模型之一。1989年，Millward Brown加入WPP集团，成为WPP最大的市场研究机构之一。
1994年，公司创始人Maurice Millward和Gordon Brown光荣退休，David Jenkins执掌公司；在1996年，品牌研究模型BrandDynamics系统建立。
2006年， Millward Brown在中国与华通现代实现资源整合，Millward Brown中国区分公司华通明略（Millward Brown ACSR）成立，并获得长足的发展。
2007年，发展后的Link重新推出，获得2007年度北京石景山区科学技术二等奖。
2008年，华通明略追踪的媒体沟通已经覆盖了200多个品牌，进行了3000个以上的广告片定量测试，并在广告创意和故事脚版等方面，执行了上百个探索性的定性研究。
2009年，MillwardBrown 35年品牌研究的集体智慧之“黑宝书”-《品牌这件事》中文版在公司网站连载发布。同时，广告研究的新范式-中文版《广告新思维》和《全球品牌化》中文版发布。MillwardBrown ACSR和秒针系统公司签署中国市场合作协议，两家企业将联手在中国市场为广告主及其媒介代理公司提供互联网广告效果评估服务。
2010年，2010年5月Millward Brown ACSR在京沪两地举办互联网广告效果评估新标准研讨会,AdMonitor成为评估互联网iGRP的新工具！并于同年9月MB在京沪两地与客户分享最新的神经科学研究成果！
[公司资质]
l 第一批获得国家颁发的涉外调查资格的公司之一
l ESOMAR驻中国的第一家代表，公司严格遵守ESOMAR原则
l 亚太互联网研究联盟成员
l 宝洁公司大中华区代理评选中连续6年金奖
l Link获2007年度北京石景山区科学技术二等奖
http://www.millwardbrown.com
http://www.millwardbrownacsr.com
About WPP
WPP是全球最大的传播集团，在全球106个国家拥有 超过2,000多个办事处和 100,000名员工。
在WPP，客户可以获得所有必须的市场营销和传播的技巧与方法。以下是WPP集团主要的成员：
1. 信息与咨询: Kantar Group, including Millward Brown, TNS, Research International,
2. 广告: Grey, JWT, Ogilvy & Mather, Enfatico, United Group and Y&R
3. 媒体投资管理: Mediacom, Mediaedge:cia, Mindshare, MAXUS
4. 公共关系与公共事务: Burson-Marsteller, Cohn & Wolfe, Hill & Knowlton
5. 品牌管理与品牌识别: Addison, The Brand Union, FITCH, Lambie-Nairn
6. 直销、促销与关系营销: G2, OgilvyOne, OgilvyAction
http://www.kantar.com
http://www.wpp.com