北京招聘

Main Responsibilities 主要职责：
The E-CM has the responsibility to manage all activities of the Company related to E-commerce， then to manage the whole E-commerce Department of the Company.

At least every year he must define a strategy and an action plan to improve the audience and turnover of the ecommerce activities. These strategy and action plan should not hurt the brand image.

This E-Commerce department is organized in 2 sub-departments corresponding to 2 different sales channels:
A self-owned Eshop launched in November 2012
A TMALL Eshop currently under construction and that is to be launched mid-2013

The E-CM therefore has to manage all staff of the E-Commerce Department that is made of: An assistant, A customer service team, A back-office team, A webmaster and his backup.

The E-CM also has to work in close collaboration with:
A Digital Marketing Manager and his assistant， under the responsibility of Brand， Image and Communication Department (“BIC”)
An internet graphic designer， under the responsibility of the BIC

1. Selection of styles and pricing
Each season choose which styles and in which quantities to order for and sell on our website.
Propose a pricing and discount policy for the season， and special operations or promotions during the season， to be validated by the Commercial Department.

2. Integration of product sheets (pictures and descriptions)
Each season， plan the photo-shootings with the BIC.
Each season， plan the writing of the titles， short and long descriptions， simplified url， and meta-description for all styles/products， and file names and alt tags for all pictures (or videos if relevant). These descriptions must be SEO oriented (cf. point 1.4).
Importation of these texts and descriptions in PRESTASHOP， the Ecommerce solution used for our website.

3. Design of the website
Frequent update of the home page: the home page main pictures should be changed at least every month.
These pictures must be approved by the BIC.

4. Search Engine Optimization (SEO)
In collaboration with the Digital Marketing Manager， the E-CM should seek:
Constant Update and improvement of the content (text description and meta-description) of the website: targeting key-words, include the targeted key-words within the content of the website, structure the text or content (with H1， H2…), rewritten (simplified) urls, internal links within the product descriptions, new pages of content to be proposed every year.
Constant improvement of the popularity of the website: number of external backlinks redirecting to the website， etc.
Technical improvement of the website: structure (categories)， internal linking， loading time， Baidu integration (snippets…)
Social media linking (Weibo)

5. Search Engine Marketing (SEM)
In collaboration with the Digital Marketing Manager， the E-CM can also decide to pay traffic on Baidu (search engine Marketing) in order to improve the actual results of the Eshop.

6. Daily or weekly animation of the website， using the modules
New products can be changed, Promotional items can be changed, Featured products can be changed, Within the categories， the order of styles/pictures can be changed.
All these functionalities (modules) give the possibility to animate the website so that the visitors and clients find an interest to come back and stay. The Eshop Manager can add new functionalities to the website if relevant.

7. Maintenance and evolution of the website
The E-CM has to make sure (in collaboration with the webmaster) that the website runs and works well from a

technical point of view.
Avoid any interruption or crash of the website， and if any interruption ensure a quick recovery; Maintenance of Prestashop; Maintenance of the server; Regular checks of the loading time; Avoid dead links or /404 pages.

8. Analytics
Using Tongji Baidu or other relevant tools (Alexa.com for instance)， and in collaboration with the Digital Marketing Manager， the E-CM should follow up the popularity and efficiency of the website， and make sure these

numbers improve in the long run: Number of unique visitors / Traffic; Proportion of new or returning visitors; Source of traffic: search engines， affiliation， other referring sites， paid traffic (SEM)， direct connections， emails or sms; Bounce rate; Number of orders; Turnover.
The E-CM can define realistic objectives for the Digital Marketing Manager regarding these numbers， and help

him achieve them.

9. Reporting
The E-CM must report his results on a monthly basis with a written report.

Position Requirements 职位要求：
1. Required Education Background & Specialty 教育背景与专业要求
Commercial and / or Computer related background. 商务和/或计算机专业相关背景。

2. Years of Working Experience 工作经验
10 years including at least 6 years in E-commerce. Must have managed a TMALL Eshop， and have experience and skills in managing an Eshop that is independent from the market places such as TMALL. 10年，其中至少6年电子商务。必须曾管理“天猫”网店， 和必须有在独立于市场的网店（例如天猫）的管理经验和技能。
TMALL Eshop management experience of at least 3 years. 至少3年“天猫”网店的管理经验。
Independent Eshop experience of at least 3 years. 至少3年独立经营网店的经验。
Strong understanding of the E-Commerce sector and how it can be used to support and develop a brand. 深刻理解电子商务领域并知道如何运用去支持和拓展品牌销售。

3. Language Skills 语言能力
Mandarin，Cantonese，English. 普通话，广东话，英文。
Fluent spoken and written English is a must-have. 能够流利地使用英文，说写能力强。

4. Computer Skills 电脑技能
Good Excel and Powerpoint skill. 良好的Excel及PowerPoint应用技能。
Proficient in PhotoShop，Illustrator，InDesign would be nice to have. 优先考虑能够熟练地操作PhotoShop，Illustrator，InDesign的候选人。
Some knowledge and understanding of the development (html， php) would be nice to have. 优先考虑了解并清晰html，php的应用开发的候选人。

5. Integrated Ability 综合素质
Team leader: able to manage and coordinate a team in order to achieve several results within due time. 领导团队：能管理并协调整个队伍在规定的时间取得复合的结果。
Strategic: able to define and respect strategy guidelines， and analyze results of this strategy. 策略管理：能明确并遵从战略方针，并分析战略可能产生的结果。
Project leader: able to coordinate projects， meet deadlines in a timely way and take quick action when dealing with emergency. 项目管理：能协调好项目，及时在指定时间内完成任务，在危急时能迅速行动。
Reactive and fast to react: able to react and adapt very quickly to new needs or situations. 反应迅速：对新的需求和环境能迅速反应并适应。
Fast learner， able to work with an unprompted follow-through and cope with high pressure. 快速学习能力，能自发完成任务，良好的抗压能力。
Analytical: select the most efficient ways and tools to drive traffic，visibility，and sales. Analyze past campaigns，pros and cons，successes and failures. 分析能力：选择最有效的方法和工具去提高流量、知名度和销量。善于分析总结以往竞争的成败得失和利弊。
Diligent and detail-oriented. 勤奋，以结果为导向。

6. Professional experience & working skills 专业经验及工作技能
Experience of budgeting，reporting，analysis (Excel，PowerPoint). 具备利用Excel，PowerPoint工具做预算、报告、分析的经验。
Good working knowledge of SEO，SEM and web analytics to evaluate online web traffic. 具备良好的SEO，SEM及网络分析能力，能够评估在线网站的流量。

梦特娇品牌于1880年在法国成立，代表着法式优雅、顶尖技术、一流质量与现代时尚。
梦特娇共有三个系列产品。MONTAGUT、MONTAGUT LATITUDE以及亮丝系列。MONTAGUT作为品牌核心系列，主打商务型男装，产品包含西装、衬衫、大衣、羊绒衫、针织衫、羽绒服等，是都市成功***衣橱里的必备选择。MONTAGUT LATITUDE主打***休闲系列产品，作为年轻活力及紧贴潮流时尚的副线品牌，备受年轻***的喜爱。亮丝系列源于品牌悠久的历史，用料讲究，做工精致，是衣橱里必备的经典潮流单品。
经过一个多世纪的历史，梦特娇从南法的小村落，逐步扩展到亚洲市场。为了更好的发展中国业务，于2007年成立了广州梦特娇商业有限公司。时至今日，梦特娇在中国已拥有超过3000个销售网点。
企业核心价值观：责任感，相互信任，团队协助，注入激情，开放精神
天猫旗舰店：montagut梦特娇服饰旗舰
梦特娇官网：***************
微信公众号：MONTAGUT梦特娇
梦特娇官方微博：****************/parismontagut

福利待遇：
1.五险一金，补充商业保险
2.10-15天带薪年假。
3.年度体检
4.丰富的生日福利，节日礼包
5.丰富的学习培训计划
6.公司为优秀的员工每年制定合理的晋升和调薪计划。

工作地点：
办公室—广州越秀区区庄地铁站（E出口），出站步行5分钟。（区庄新大新百货旁）
仓 库—佛山市南海区平洲三山西桥角普洛斯（三山）物流园。