北京招聘

Purpose of the position

Reporting to the Head of Communications, you will be responsible for developing and implementing strategic PR initiatives for the Greater China region. You will keep abreast of relevant strategic alliance opportunities and devise external communications platform for the business. You will also work closely with internal business segments and external stakeholders to ensure the alignment of the company's strategies and corporate reputation. In addition, you will actively partake in brand building exercises and marketing communications programs across the various markets in the Greater China region. The incumbent should be someone who is well versed with leveraging current affairs for brand building and PR opportunity for the firm.

Principal responsibilities
Marketing Communications
- Formulate/support the execution of marketing communication and branding strategies in alignment with Greater China communication strategies
- Conduct or coordinate market research, surveys & other market analysis
- Work with various business segments to develop and launch product promotion programs
- Well versed in content development, customized presentation, and desktop publishing


Media Relations
- Establish and maintain close relationships with journalists, strengthening direct contact with leading business and industry media
- Identify and maximise opportunities to profile company’s industry, brand, market and technology leadership and growth initiatives
- Manage public relations and other relevant agencies to ensure message consistency

Reputation Management
- Develop programs to support local brand building and channel promotion
- Determine appropriate communication strategy against local business objectives
- Promote brand reputation through strengthened relationships with major industry associations
- Uncover thought leadership around the organization, and turn it into brand building programs

Stakeholder Relations
- Identify legislative, regulatory and political threats to, or opportunities for, the brand.
- Be acutely aware of potential implications of local issues and coordinate their management accordingly
- Ensure that company has the regular contact with industry associations, think tanks, universities, relevant regulatory bodies, etc necessary to maintain and promote its industry leadership
- Develop and deliver impactful local communications programs to strengthen brand profile
- Proactively reach out to local markets and support corporate responsibility and community relations programs

Required qualifications/experience
- Minimum Bachelor’s degree, ideally you possess at least 10-12 years of solid track record in brand management, building and managing media relations, stakeholder relations and reputation management
- Strong Energy, Oil & Gas, Chemicals pedigree with good mix of B2B and B2C exposure
- Confident and possess the credibility to advise senior executives with a convincing demeanor
- Fluency in English and Mandarin with above average writing abilities
- Strong network of media contacts and in-depth knowledge of building strategic alliances
- Persevering, resourceful , creative, multi-cultural with good interpersonal skills
- Familiarity with Internet and digital communication channels
- Prior working exposure in China with reputable MNCs is mandatory for this role
- Well versed with a matrix environment with the ability to engage effectively across different levels

林德集团诚聘