北京招聘

Prepared by:Andreas Modlmayer
Organisation:BMW Financial Services
Function code:SF3-CN-V
Name of incumbent:Vacant

Reports to
Solid line (direct):Sales and Marketing Manager Enabling Task Force

Geographical scope
Mainland China, inter regional and global best practice sharing

Business responsibilities
Services:Financial Services

Internal / external customers and key contacts
Internal:B5-V, B5, B5-S (BMW i representatives), BBA – Butterfly representatives, B5-V-5 Connected Drive, SF3-CN-S, SF3-CN-F, SF3-CN-BD, SF3-CN-U, Dealers, Sales Operations
External:Bank Partners (SDB, Mingsheng, BOC, CCB, ICBC), Insurance Partners, External Trainer, External Training Institutes, Rental Companies, Car Sharing Organisations (duducars.com, edocars.com, car2go, zipcar)

Purpose & Key Accountabilities
Develop and being responsible for a Mainland China specific and target group oriented Mobility Services product and service offering (meeting at least CUBE minimum requirements) in order to differentiate towards our competitors (both bank partners and rental companies and other car sharing offerings), which will enrich our existing offering, lead to higher AFC penetration, improved NPI and higher customer retention regarding AFC's service scope. This has to include the continuous support of both BMW i and as well the new brand "Butterfly" launches. This has to include as well all new innovative communication channels and interact with BMW Connected Drive.

Pls list the position's key accountabilities/ decision-making
authority with regard to:
Nature and scope of main accountabilities
1. Responsibility for the conceptional set up, launch and operational running of a Mobility Services Solution
Responsible for Analyzing the market need for Mobility Services, Car Sharing (B2C, B2B, C2C) and Leasing offerings
Definition of Mobility Services targets within the Budget process (in alignment with S&M Director and Operations)
Constantly screen all respective offers of external vendors regarding innovative training methodologies and concepts
Development of detailed business model / business concept
Prepare relevant material for decision circles including Business case
Definition of business requirements, Steering implementation of required IT solutions
Selection and steering of external service providers which are required for operation
Develop and execute marketing concept (product pricing for offered products, fee structure)
Ensure alignment with existing compliance guidelines and audit guidelines
Based on the central guidelines he/she coordinates the project roll-out at the NFSC level and defines all local project steps in order to assure the accomplishment of CUBE milestones in time
Represent project in alignment meetings and workshops in the markets and the headquarters
Distribute information from HQ to respective market and bundle messages from market to HQ
Alignment with BMW AFC strategy and regular delivery of necessary input to relating strategic initiatives

2. Networking
Long-term management of interface to NSC B5-X and central SF CUBE project team to ensure alignment of contents and always being up2date
He/she has regular contact to the central CUBE project team in the headquarters
Responsible for the timely information flow within his/her area of activity
Networking and close relationship management to RM's, AM's, Operations, Risk, Sales Operations and Controlling and Mobility Services colleagues in other markets (within Region and global)
Align with local V BMW i managers and NSC departments
Interact and drive IT department to translate the business requirements into proper IT requirements

2. Operation / Sales and Marketing / Finance Tasks
Ensure stable business processes, from vehicle order to vehicle delivery to outlets
Optimize fleet utilization (dealer demo cars, BMW on Demand fleet, Rental fleet, NSC fleet); Optimize result efficient minimization of non-utilizable fleet
Steering of external service providers, setting and monitoring of SLA and ensure data quality
Handle incoming customer and dealer requests, complaint handling
Ensure data integrity of customer data and integration into central SF and NSC CRM systems
Steering of account reconciliations and collections until assets have been seized
Mystery shopping at dealers and competitors to ensure quality and competitive pricing
Represent at NSC, dealers, BMW Headquarter during presentations, events, trainings and expos/fairs
Development of individual offers for customer, including decision competence
Target achievement tracking (controlling)
Cost analysis, optimization and business cases

4. Miscellaneous
Initiate and Monitor the timely finalization of CUBE minimum requirements
Externally represent AFC towards Dealerships and external Rental and Car Sharing partners or agencies
Cooperation at projects or overall departmental special challenges / tasks which are delegated from S&M Director to the employee

Purpose and subject of interaction with internal / external customers and key contacts
Regular updates and interaction with Sales Operations, Q+P and Controlling and Risk departments
Regular updates and interaction with Regional Managers
Regular updates and interaction with cooperation partners to exchange data and information
Regular updates and interaction with Dealer Development
(NSC, BBA) and central SF Marketing department, local BMW i manager, central CUBE team in HQ

Challenges with regard to innovation and change
Perform innovative and differentiating Mobility Services product and service offering in a highly complex cooperation environment
Research and define a unique and completely new product and service offering in Mainland China, in a first to market environment, including time pressure
Need to coordinate with multiple bank , rental and leasing parnters for joint launch of the approved programs to ensure the targeted volume and penetration and strategy alignment

Educational Background / Professional Knowledge and Experience / Other Skills
Pls indicate level of education required
Graduate-level degree in economics or Business Administration, with focus on Marketing, Sales and/or Controlling, MBA or PhD is preferred
Pls indicate level of working experience required
Minimum 5 years work experience in operations, marketing or sales function of rental, leasing, banking industry within the Captive or Non-Captive environment.
Pls indicate any requirements of special knowledge / technical skills etc
Comprehensive knowledge of financial product development and implementation, good understanding of practice and competition of China auto financing market, strong capability of multiple projects management and multiple contact window communication, fluent in both oral and written Chinese and English (German advantageous), skillful in Microsoft Word, Excel & Powerpoint operations
- Job experience in rental
- Knowledge of insurance industry, fleet management and processes / logistics required for rental business
- Strong communication and presentation skills in an international context
- strong project and people management skills in an implementation environment
- passionate representative of the BMW and MINI brands, same applies for the new brand „Butterfly"
- "Can do" and "Hands-on" attitude
- ability not only to steer external partners, but also to create own creative input and implement with markets
- ability to interact across all levels to drive a linked-team process (Diversity Management skills, Diversity Managing)
- self-motivation, self-sufficiency and willingness to be a risk-taker
- Senior appearance and assertiveness on executive level
- Willingness to regularly perform business travelling

宝马汽车金融（中国）有限公司
BMW Automotive Finance (China) Co., Ltd.
　　宝马集团是德国最成功的汽车和摩托车制造商之一，也是德国规模最大的制造工业公司之一。宝马集团拥有BMW、MINI和Rolls-Royce三个品牌，是世界上唯一一家只专注于高档领域的汽车制造商。作为一家跨国公司，宝马集团在全球13个国家拥有24个生产基地，并在超过140个国家拥有销售网络。2010财年，宝马集团的全球汽车总销量约146万辆。集团总收入达604.77亿欧元。截至2010年12月31日，宝马集团在全球的员工总数为95, 453名。
　　BMW 金融服务是宝马集团的一部分，在全球超过50个国家和地区开展业务，是世界上最大的汽车金融公司之一。其愿景是：作为一家全球性、盈利性的尊贵金融服务提供商，为BMW全球第一的战略目标做出最大贡献。
　　宝马汽车金融（中国）有限公司由德国宝马股份公司与华晨宝马汽车有限公司共同出资，于2010年正式成立，旨在为宝马集团经销商及集团客户提供高端金融产品及服务，推动宝马集团业务发展。宝马汽车金融（中国）有限公司通过“一站式 ”购车及贷款服务，让集团客户在选择金融产品的同时体验到公司的贴心服务；同时，公司还通过即将正式开展的保险及信用卡等业务，拓宽服务范围，丰富产品内容，力求为集团用户提供全方位的金融体验。
　　The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries. The BMW Group achieved a global sales volume of approximately 1.46 million automobiles for the 2010 financial year. Revenues for 2010 totalled euro 60.477 billion. At 31 December 2010, the company employed a global workforce of 95,453 associates.
　　As a member of BMW Group and having business in over 50 countries, BMW Financial Services is one of the biggest auto-finance companies in the world. Being a global profitable financial services provider, the company commits itself in contributing to the group “Number One” strategy.
　　As a joint venture of BMW Group and BMW Brilliance Automotive officially starting business in 2010, BMW Automotive Finance (China) Co., Ltd. promotes the group business by providing with premium and professional financial services and products to BMW group dealers and customers. Through “one-stop” car purchasing and loan services, BMW Automotive Finance (China) Co., Ltd. offers not only financial products, but also intimate customer-oriented services. Meanwhile, the company makes efforts to provide convenient omnibearing services to all our customers by broadening its product line by starting new businesses, including insurance and credit card.