北京招聘

Key Objectives
“Manager Creative” manages and coordinates the overall creative projects for the brand BMW and is in addition, supporting on some of the product launch materials. Candidate will have to guide / lead the internal Advertising members as well as the respective external Advertising Agencies. Beside the development of brand and product related campaigns, candidate will involve with strategically communication concepts. The candidate will ensure the successful development of the creative for BMW in China.

Major Responsibilities
Advertising
Work closely with creative agency, leading the BMW advertising in terms of conceptual and creative of the respective agency.
Use and implement Advertising as the leading tool / spearhead for the marketing communication mix.
Develop according BMW brand and product campaigns and ensure the balance between global brand positioning and local brand requirements.
Develop national, regional, local Advertising campaigns.

POS
Develop POS / dealer tools derived from campaigns and based ICS / OCS systems.
Support on manage the complete area of sales literature, color & trim as well as further dealer related communication material.

Education / Degree
Bachelor's Degree in Marketing / Advertising / Creative Subject
or alternatively Master's Degree in Marketing or Business Management Administration

Knowledge / Skills / Competences
Excellent motivational, leadership, oral / written presentation, group facilitation, negotiation and communication skills.
Overnight travel required, approx: 15 %.
Automotive Industry or related premium brand industry knowledge, passion for premium brands and BMW “mindset”.
Must have the ability to work in a fast paced, ever-changing, multi-task environment
Excellent language skills in Chinese and English (written and oral)

Experience
3 - 5 Years experience in Automotive and Consumer brand marketing communication incl. Advertising
5 - 7 Years Professional experience in corporate Marketing department or Marketing Agency

If you are interested in this position, please apply for this position via any one of below methods:

如果您对此职位感兴趣，请通过以下任何一种方式申请此职位：

1． Apply for this position from BMW official website, please click below link. You need to spend few minutes to fulfill questionnaire and upload your resume.

通过宝马官网申请，请点击链接，您需要花几分钟填写职位申请问卷并上传简历

https://apac.recruitmentplatform.com/syndicated/private/syd_apply.cfm?ID=Q68FK026203F3VBQB7V8M7VJG&nPostingTargetId=1218&nPostingId=376

2． Send your resume to below email address which is for this position only.

发送简历至此职位专用邮箱:

noreply_1218@bmwchina.recruitmail.com

　　宝马集团是德国最成功的汽车和摩托车制造商之一，也是德国规模最大的制造工业公司之一。宝马集团拥有BMW、MINI和Rolls-Royce三个品牌，是世界上唯一一家只专注于高档领域的汽车制造商。作为一家跨国公司，宝马集团在全球13个国家拥有24个生产基地，并在超过140个国家拥有销售网络。

　　2010财年，宝马集团的全球汽车总销量约146万辆。集团总收入达604.77亿欧元。截至2010年12月31日，宝马集团在全球的员工总数为95,453名。

　　1994年4月，宝马集团在华设立代表处-宝马汽车公司北京代表处，标志着宝马集团正式进入大中华区市场。2005年10月，宝马（中国）汽车贸易有限公司成立，它的成立是宝马集团对中国市场长期承诺的又一里程碑。

　　目前，通过进口与沈阳工厂的生产，BMW全系列车型，包括BMW 1系、3系、5系、6系、7系、X系、Z系、高性能M系， MINI及Rolls-Royce汽车在中国大陆均有销售。在2010年，宝马汽车在中国大陆的销量达到168,998辆，使中国跃升为宝马全球第三大市场。

　　The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

　　The BMW Group achieved a global sales volume of approximately 1.46 million automobiles for the 2010 financial year. Revenues for 2010 totalled euro 60.477 billion. At 31 December 2010, the company employed a global workforce of 95,453 associates.

　　In 1994 April, BMW Group established the representative office in Beijing, which is recognized as BMW’s official entry to Chinese market. In 2005 October, BMW China Automotive Trading Ltd. was established as another milestone of BMW’s long term commitment to Chinese market.

　　By both import and local production, BMW has introduced all product series to Chinese market including 1, 3, 5, 6, 7, X, Z, M series as well as MINI and Rolls-Royce brands. In the year of 2010, BMW has sold 168,998 cars in Mainland China, which made China the 3rd largest market in BMW’s global sales network.