北京招聘

Location: BEJ, Beijing, China

Responsibilities:


We are currently looking to recruit an Internet Content Manager in Beijing to join our global Communications organization to manage our North Asia websites - www.shell.com.cn,www.shell.com.hk,www.shell.co.kr and www.shell.com.tw.

This role sits within a wider team of web managers and digital production experts and requires someone with experience of managing websites,preferably for a large corporate company. They should also possess a professional communications background either in brand or marketing,as well as a real passion for the digital world. Demonstrable experience of working with web content management systems,as well as good understanding of social media,usability,accessibility,SEO and proven written and verbal communication skills are all required.

Responsibilities:
To manage and optimise Shell's North Asia country websites in line with our communication strategy,ensuring it meets the needs of the business and complies with the standards set by Corporate Communications . Be responsible for the following for each country website focusing on the large/strategic countries:
• Custodian of the site CVP
• Ensure the site is accurate,error-free,fresh,dynamic and relevant at all times
• Create and execute an annual plan that supports the country reputation plan,marketing plans and the needs of all businesses in country,ensuring that each is using the web as an appropriate part of their communications / marketing mix
• Provide pro-active support to the business to explore and develop web solutions that address key business objectives and align with global web strategy
• Promote standards and ensure that online initiatives comply with Shell standards and policies,including brand,accessibility and usability
• Implement localized global content packages,working with an offshore support team and local business/function focal points according to a standard workflow process
• Proactively analyze site statistics,using the available tools,to generate insights and to support the businesses
• Share and leverage knowledge and learnings with other web managers
• Undertake research and user testing and monitor online KPIs
• Use customer research / testing to develop the site to be user-focused and customer-centric
• Provide support to internet publication during crises and emergencies,which will involve work outside of normal office hours (infrequent and unpredictable)

Requirements:


Qualifications and Attributes
•Degree-level educated
•Fluent in spoken and written English and Mandarin and able to read and write Simplified and Traditional Chinese, spoken Cantonese is an advantage.
•Expert in digital communications and professional communications background. Good general communication and marketing skills and several years direct experience of managing www sites
•Expert knowledge of and passionate about web and industry best practices in managing corporate web sites including usability, accessibility, search engine optimisation and measurement
•Strong project management and implementation experience and a passion to overcome challenges
•Able to present to and influence a broad range of internal stakeholders at all levels, as well as external agencies
•Excellent interpersonal and analytical skills
•Self starter and proactive. Able to manage a diverse and demanding workload
•Good spoken and written English is essential
•Proven organisational skills

This role does not undertake IT activities, but an understanding of IT aspects of web management is preferred

Content creation (writing, editorial, design) is not part of this role.

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