北京招聘

POSITION DESCRIPTION

JOB TITLE: Product Marketing Specialist (Manager), BU of the corporation
REPORTS TO: BU GM
DIRECT REPORTS: N/A
PEERS: the company’s sales team, Engineering design and production team, global BU marketing and product development team
RELATIONSHIPS: Distributors, customers, external design house and private labeled partner.
LOCATION: Beijing or Tianjin

POSITION SUMMARY:

Our corporation is seeking Product Marketing Specialist (Manager) for BU of the company, reporting to BU GM. This position will be responsible for identifying most potential growth market with proper product at right application, managing current product portfolio and new product development to fill the product gap. Key tasks include segmentation, target market assessment, positioning, competitive evaluation, new business incubation, product requirement specifications, and life cycle management of the product portfolio.


KEY RESPONSIBILITIES:

？ Segmentation
？ Targeting segments, Positioning
？ Spread Wins
？ Strategic Planning
？ Target account penetration strategy with channel strategy
？ NPI/ Customization process
？ Pricing Management
？ Competitive analysis , market intelligence , proxy
？ Product portfolio management


FIRST SIX MONTHS DELIVERABLES:

？ Understand focus market situation, application and product, customer demand and product application and competitive analysis by VOC (Voice of Customer) and segmentation process

？ Segmentation at target segment

？ Capable to run customization process


CAREER PROGRESSIONS / PROMOTABLE TO:

The candidate should be promoted to our corporation BU Manager or Marketing Manager after success.


PERSONAL TRAITS AND CHARACTERISTICS:
Quality First: Plan & execute accurate, complete, timely and reliable work. Integrity never compromised.
Respect for People: Appreciates diversity in experience, heritage, education, organization level and gender.
Management by Fact: Gathers, analyzes and summarizes data to draw rational, fact-based conclusions.
Blameless: Seeks root-cause solutions and fixes processes rather than finding someone to blame.
Teamwork: Collaborative with customers, suppliers & associates at all levels towards mutual objectives.
Sense of Urgency: High energy, bias for taking action. Spontaneously recognizes and resolves issues.
Customer Focus: Makes customers a primary focus, develops and sustains loyal, productive relationships.
Continuous Improvement: Develops and implements creative solutions to systems and processes.
Deliver Results: Driven to deliver short and long-term results. Maintains focus on what’s most important.
Adapting to Change: Able to effectively adapt an environment of change, uncertainty, and ambiguity.
Intellect: Understands the conceptual, strategic, tactical and technical aspects of an issue.
Innovative: Generates and implement creative solutions. Challenges current methods and seek alternatives.
Entrepreneurial: Belief in one’s ability to take on new and difficult challenges and take risks.
Developing Organization Talent: Identifies, recruit, develops, and retains great talent. Drives the continuous development of the organization and associates. Rapidly identifies and top grades weak performers.
Strategic Skills: Gathers, organizes and analyzes data from various perspectives to develop and implement comprehensive action plans that achieve breakthrough results.
Tough Minded: Courage and conviction to identify/make difficult decisions swiftly, fairly and with respect for those involved without being directed to do so. Makes or supports correct/unpopular decisions when needed.
Maturity: Insight into strengths and weaknesses of self and others. Exhibits and commands attention and respect, maintain self control, conveying confidence and instilling confidence in others
Organizational Impact: Establishing, communicating and executing a vision and mobilizing others to share the passion. Positive Influences outside of area of responsibility. Delegates and holds others accountable.

TECHNICAL SKILLS / TOOLS:
Qualified candidates should possess the ability to manage and influence a cross function team whose members have additional responsibilities outside of the team, superior project management and organizational skills combined with the ability to manage multi-dimensional strategic projects at one time, ability to travel – approximately 30% on average including international travel, Ability to thrive in a fast-paced, dynamic and deadline-driven environment. Other skills sets needed include excellent analytical and organization skills, excellent communication skills with the ability to effectively interact with employees of all levels and from various business groups, ability to build and maintain strong relationships with both internal and external business partners and alliances and influence decisions, new product development process knowledge, and strong MS Office, project and General Database skills.

EDUCATION/WORK EXPERIENCE:
BS degree in engineering, sciences required, Masters in Business Administration preferred. Five to seven years experience delivering successful product marketing or product development. Experience managing multi tasks and projects to deliver result at required timing, industrial background at sensing, factory automation and process automation is preferred.


Email：pavla.hu@randstad.cn

www.randstad.cn