北京招聘

HC Type: FTE

Core responsibilities:
Develop overarching marketing strategy to build MSN brand awareness as well as develop marketing plans for each product lines based on solid market analysis and overall company business strategy.
Lead, direct and control all marketing policies, programs and activities that are consistent with organization's overall mission, vision and short & long-term business objectives.
Monitor, analyze & evaluate market trend, consumer behavior and competitor activity to identify market opportunities, adjust marketing strategy and/or plans to meet changing markets and competitive conditions;
Keep updated of the latest market trends and competitive landscape and develop company's market intelligence through leading internal and external marketing research efforts.
Develop and implement company’s overall strategic public relations to enhance company brand awareness which include media relations, community relations, internal communications and investor relations.
Lead crisis communications, approve media releases and Web content produced by staff, agencies and contractors.
Develop and maintain departmental budget. Lead, direct and develop a team of marketing and public relations.


Requirements/Qualifications:
BA/BS degree in journalism, public relations, communications, marketing or relevant discipline preferred.
10+ years of hands-on, marketing experience, including 5 years+ of people management experience.
Experience in high-technology or internet industry is required. Very experience in understanding the advertising and media industry.
Excellent experience managing marketing communications with proven marketing leadership skills, and proven ability to create innovative, strategic, effective marketing campaigns that result in delivering business KPIs.
Experience working within or closely with multinational companies
Strong strategic thinking skills, creativity and innovation. Action- and results-orientation. Great at driving teams to superb execution.
Strong communication skills at all levels within the organization.
Excellent English application both oral and written.

2005年4月，微软公司和上海联和投资有限公司在上海成立了合资公司-上海美斯恩网络通讯技术有限公司，运营微软在线服务集团提供的各项在线服务和软件产品，包括微软旗下MSN和Windows Live两大品牌，旨在向中国市场的用户提供创新的互联网服务和在线体验，并与众多中国合作伙伴紧密合作，共同推动中国互联网产业的持续发展。

微软MSN的各项在线服务在全球获得了广泛的用户使用。 以MSN.com为首的各种微软网站服务，正在以21种语言为42个市场提供本地化服务。每月，MSN.com吸引超过5.5亿的独立访问者。Windows Live Messenger是全球使用最为广泛的即时通信系统，月度活跃帐户超过3亿。每天有超过82亿条的信息在Windows Live Messenger上发送；Windows Live Hotmail作为全球最大的基于web方式的邮件系统，在几乎所有国家都备受欢迎，全球的活跃帐户数超过3.5亿；作为全球的主流搜索引擎之一，微软Live搜索每月的全球搜索量也超过21.6亿；在移动互联网领域，微软通过与超过70家的开发合作伙伴的合作，在全球范围内同140多家移动运营商和手机厂商合作，在超过40家不同的国家提供多种形式创新的移动互联网服务，包括移动即时通信、Live搜索、短信、资讯和多种客户端软件。

在中国，微软MSN通过与本地合作伙伴的深入合作和不断创新实践，为中国互联网用户提供全面的、整合的互联网服务，包括MSN中文网、即时通讯、搜索、移动互联网等。截至2008年第一季度，微软MSN的各项业务受到了广大中国用户的青睐。MSN中文网每月独立访问用户数量超过5000万，已成为最受欢迎的白领门户。Windows Live Messenger的活跃用户达到1500万。2008年6月，微软MSN提出“知人 有信 MSN”的品牌主张，进一步深入阐述真实、可信，构建用户成功人脉圈的独特品牌特质。