北京 [切换城市] 北京招聘北京市场/营销招聘北京产品/品牌专员招聘

Marketing Coordinator

猛犸象户外用品(北京)有限公司

  • 公司规模:少于50人
  • 公司性质:外资(欧美)
  • 公司行业:服装/纺织/皮革

职位信息

  • 发布日期:2013-05-13
  • 工作地点:北京
  • 招聘人数:若干
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位类别:产品/品牌专员  活动策划

职位描述

Skills:

? University graduate (bachelor, master degree); major in Marketing, Advertising or simliar.
? At least 3 years working experience in a marketing-related position in Outdoor or general sports industry.
? Open and communicative character, able to work independantly and organized
? Experience in an international business environment
? Very good English language skills spoken and written
? Good skills in MS office and Photo Shop
? Familiar with Chinese social media and on-line marketing tools.
? Able to work under pressure and meet deadlines.
? Affinity to Outdoor not a must but a plus

Mission / Role

As a Marketing Coordinator, your main duty is to coordinate Marketing topics with HQ and implement HQ marketing plans in China. You must maintain the relations with all outoor medias and community in China. You are responsible to transmit the original Mammut image and brand spirit to the end-customers on the Chinese market.

Job Responsibility

Event Organization:
? Planning and organizing trade shows and Sales meetings.
? Planning and implement Co-Op events with core partners.
? Follow up events held by popular media.

On-line marketing
? Maintain on-line social media (like Weibo, Weixin etc.)
? Maintain Mammut China website.
? Set up co-operation plan with main outdoor website.
? Plan and implement On-line / Off-line Marketing events.

PR and Medias
? Set up relation with key magazines and other Outdoor media.
? Establish and maintain contact with main outdoor communities or outdoor associations.
? Planning of regular advertisement placement.
? Distribute press releases or news to all relative media.

Sales and dealer Support
? Follow up P.O.S. support to dealers.
? Manage Visual Merchandise freelancer.
? Plan and coordinate shop-opening events.

Sponsoring
? Plan and implement sponsoring events.
? Locate interesting athletes and decide which ones to sponsor
? Keep good relation with sponsored athletes.

公司介绍

猛犸象品牌于1862年在瑞士诞生,隶属于瑞士conzzeta上市集团。在欧洲,北美,亚洲均设有直营分公司,销售网络遍布全球40多个国家。以制造专业攀登绳索的严谨态度和精湛工艺为基础并不断汲取业内成功经验,猛犸象依靠其产品安全可靠的性能以及丰富的产品线闻名全球。
2012年, 为庆祝猛犸象品牌150周年。150支攀登队伍的1956名登山运动员在15个月内成功攀登了遍布全球6大洲的150座高峰,完成了史无前例的“150 peak”计划。
今天,猛犸象不仅保持了其产品卓越的安全性优势,而且在技术创新以及款式设计方面也处于行业领先地位。目前产品线包括:服装、鞋、背包、攀登绳、攀登装备、雪崩救援设备以及睡袋等系列。在绳索制造领域的地位至今无人可以撼动,其产品 galaxy 银河,transformer 变形金刚,apex 世界首创双触感绳索屡获ispo及行业大奖。realization 攀岩短裤更是将猛犸象的传统工艺和现代攀登理念相结合再次撼动业界。
在关注产品安全性的同时猛犸象也非常重视产品生产的人性化过程及环保要求,为此猛犸象加入了fair work和bluesign组织,确保为猛犸象制作产品的工人有良好的工作环境,合理的工作时间和收入。猛犸象的产品中有bluesign (蓝印标记)的产品可以100%回收再利用最大限度降低了对资源的需求。
基于集团丰富的海外发展经验及多年对目标市场的调研,猛犸象已为中国市场制定持续投入,追求长期稳健发展的计划。未来,猛犸象不仅会为中国消费者带来欧洲***的专业户外产品,还将与消费者积极分享对户外运动及自然的理念。

联系方式

  • 公司地址:地址:span合生汇购物广场