北京 [切换城市] 北京招聘北京市场/营销招聘北京产品/品牌经理招聘

Sr. Product & Brand Supervisor/高级产品&品牌主管

Guangzhou Andala Co.ltd.

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司

职位信息

  • 发布日期:2013-09-17
  • 工作地点:广州
  • 招聘人数:若干
  • 工作经验:三年以上
  • 学历要求:本科
  • 语言要求:英语熟练
  • 职位类别:产品/品牌主管  产品/品牌经理

职位描述

工作职责:

1. 负责建立和维护品牌推广体系,切实提升品牌的知名度、美誉度以及顾客的忠诚度;

2. 负责品牌的市场公关活动的开展以及危机公关处理;

3. 配合品牌的年度营销策略,负责制订有效的市场推广年度计划方案;

4. 对公司产品发展策略进行规划,负责市场调研工作,通过调研结论,调整产品线结构,寻找产品的差异化卖点,提升市场竞争力。并同时通过新品的消费者测试,保证新品上市的成功率。

5. 根据市场及竞争情况,制定公司全产品线年度市场计划,确定年度重点推广产品。

6. 线上、线下宣传的统一规划。审核新产品开发的BRIEF、设计。负责相应的线上TVC提案审定、监督制作,并为各层次产品提供整套广宣品的线下支持。

7. 策划新品上市的促销活动及常规促销活动。协调产品组人员,帮助全国各地的促销活动的开展。

8. 跟踪产品研发状态和产品生命周期。

职位要求:

1. 本科以上学历,具有企业管理、市场营销、品牌管理、市场策划等相关专业知识;

2. 跨国企业,日化行业优先考虑;

3. 熟悉媒体运作、消费者促销活动、品牌管理、预算规划等市场工作,对市场有敏锐的洞察力;

4. 能够透过数据分析和消费者研究准确掌握市场发展方向,并制定市场发展规划;

5. 英文说写能力佳。

公司介绍

Andala Co. Ltd. is a well-known company with years of development in China. Its sales turnover and profit always rank at top in the Industry.

Guangzhou Andala Co. Ltd. aims at providing the efficient solution for supply chain with business in technology, FMCG, retailing, fashion, medicine, automotive, chemicals, aviation Industry and other industrial sectors. Headquarter of Guangzhou Andala Co. Ltd. locates in Guangzhou with branches in Shanghai and Beijing. The Company is trying to provide the most efficient one-stop service for the customers. We are committed to become a first-class multinational group.

Guangzhou Andala Co. Ltd. establishes a business network in many cities in China. With good reputation, Guangzhou Andala Co. Ltd. has been widely recognized and praised with its excellent service and continuously improved management systems. We will do all means to respect, take care of and motivate our staff to create an enjoyable environment.

As our business is expanding quickly now, we sincerely invite competent and self-motivated individuals to join our team. We offer attractive remuneration package and career development opportunities to successful candidates. Candidates please send your applications with detail resume both in Chinese and English, recent photo, expected salary and contact number to our designated email address: hrjob88@foxmail.com
有意者请将个人简历发至邮箱:hrjob88@foxmail.com,谢谢合作!应聘资料将予保密。

联系方式

  • Email:hrjob88@foxmail.com
  • 公司地址:地址:span松山湖