市场部经理
百威(中国)销售有限公司北京分公司
- 公司规模:10000人以上
- 公司性质:外资(非欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2013-04-27
- 工作地点:保定
- 招聘人数:若干
- 职位类别:市场/营销/拓展经理
职位描述
Education 教育
Degree, major in business related is preferred
Experience 经验
At least 3-5 years trade marketing working experience in consumer foods industry
Technical competencies (Job related) 专业能力 (与工作相关)
Good English communication and written skills
Good personal skills
Team worker
Positive and aggressive, willing to take challenges
Open minded
Accountabilities 职责
1, understand the brand strategy and national yearly plan for Budweiser/
2,To plan, execute and control large promotional activities at POC Level of the two national brand, Budweiser/Harbin and more than 5 other local brands as per company strategy
3, Manage and negotiate with key beer gardens
4, Negotiate and sponsor large beer festivals
5, Special event expertise and “best practice”
6, Coordinate Regional Promotion team in events
7, Maintain consumer promotion calendar
8, Execute consumer promotion events
9, cooperate with other functions of Marketing team, to ensure work within budget and align with Brand media plan
公司介绍
Budweiser APAC, part of AB InBev, is the largest and a fast growing beer company in Asia Pacific. The Company is one of the most profitable Asia-based beer companies in terms of Normalized EBITDA in 2018, with sales into 38 territories across the region, including its principal markets China, South Korea, India and Vietnam.
The Company brews, imports, markets, distributes and sells a portfolio of more than 50 beer brands in Asia Pacific. The Company believes brands are the foundation and cornerstone of building relationships with consumers and the key to long-term success. The Company seeks to maintain sustainable competitive advantages through its ability to meet evolving consumer desires and its leading brand positions, especially in the premium and super premium category, in all of its markets. Its portfolio includes international and local beer brands such as Budweiser, Stella Artois, Corona, Beck’s, Hoegaarden, Leffe and Goose Island across markets; Harbin, Sedrin and Boxing Cat in China; and Cass and Hand & Malt in South Korea
联系方式
- Email:Rita.Liang@cn.ab-inbev.com
- 公司地址:东三环北路博瑞大厦