企业及服务部渠道市场经理 Program manager
惠普公司
- 公司规模：500-1000人
- 公司行业：计算机服务(系统、数据服务、维修) 计算机软件
职位信息
- 发布日期：2013-04-26
- 工作地点：北京
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：英语精通
- 职位类别：市场/营销/拓展主管 市场/营销/拓展专员
职位描述
? Develop and secure approval for Go to Market (GTM) plans and budgets
? Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets
? Define GTM metrics/goals/ benchmarks and track/report progress against them
? Develop closed-loop post-analysis for marketing programs and identify/execute indicated actions
? Develop offering/segment messaging and manage/ monitor their delivery
? Develop/define customer segmentation strategies and customer experience plans and execute/monitor them
? Perform marketing operations activities as needed, e.g., Siebel Marketing Resource Management (MRM)/Customer Relationship Management (CRM), PO/accrual management, collateral fulfillment
? Assist sales with development of sales training materials
? Assist sales with retailer/reseller account calls/development
? Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement
? Strong partner to sales in account acquisition/ development
Education and Experience Required:
? Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
? 7+ years marketing experience, including offering marketing, segment marketing and partner marketing
? Agency, sales and/or channel experience a plus
Knowledge and Skills Required:
? Expert knowledge of marketing principles, practices, tactics and tools
? Expert knowledge of offering, segment, partner and account-based marketing
? Expert knowledge of advertising/direct marketing/research vendor practices and procedures
? Well-developed understanding of the industry, offering categories and HP offerings/strategy
? Strong project and budget management skills
? Excellent written/oral communications
? Strong analytical skills
? Excellent interpersonal skills
? Ability to build, manage and influence virtual teams
? Excellent negotiating skills
? Ability to interface effectively with all levels of management and functional disciplines
? Strong influencing and consensus-building skills
? Conflict resolution skills
Critical Competencies to Drive Business Results:
Marketing Effectiveness
Understands the financial impact of marketing (including Return on Marketing Investment (ROMI)
Customer-Specific Propositions
Uses insight to develop custom product and service propositions for key segments
ROI Tracking & Reporting
Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources
Marketing Basics
Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.
Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives
Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage
HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals
Change Management
Develops methods for supporting innovation and change across the organization
Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution
? Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets
? Define GTM metrics/goals/ benchmarks and track/report progress against them
? Develop closed-loop post-analysis for marketing programs and identify/execute indicated actions
? Develop offering/segment messaging and manage/ monitor their delivery
? Develop/define customer segmentation strategies and customer experience plans and execute/monitor them
? Perform marketing operations activities as needed, e.g., Siebel Marketing Resource Management (MRM)/Customer Relationship Management (CRM), PO/accrual management, collateral fulfillment
? Assist sales with development of sales training materials
? Assist sales with retailer/reseller account calls/development
? Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement
? Strong partner to sales in account acquisition/ development
Education and Experience Required:
? Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred
? 7+ years marketing experience, including offering marketing, segment marketing and partner marketing
? Agency, sales and/or channel experience a plus
Knowledge and Skills Required:
? Expert knowledge of marketing principles, practices, tactics and tools
? Expert knowledge of offering, segment, partner and account-based marketing
? Expert knowledge of advertising/direct marketing/research vendor practices and procedures
? Well-developed understanding of the industry, offering categories and HP offerings/strategy
? Strong project and budget management skills
? Excellent written/oral communications
? Strong analytical skills
? Excellent interpersonal skills
? Ability to build, manage and influence virtual teams
? Excellent negotiating skills
? Ability to interface effectively with all levels of management and functional disciplines
? Strong influencing and consensus-building skills
? Conflict resolution skills
Critical Competencies to Drive Business Results:
Marketing Effectiveness
Understands the financial impact of marketing (including Return on Marketing Investment (ROMI)
Customer-Specific Propositions
Uses insight to develop custom product and service propositions for key segments
ROI Tracking & Reporting
Establishes initiative-related metrics and measurement strategies to track Return on Investment (ROI) and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources
Marketing Basics
Understands and appropriately applies key marketing fundamental concepts, processes and practices related to manipulate customer demand and motivate channels.
Marketing Resources
Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
HP Marketing Strategy
Understands and effectively integrates HP's strategic marketing direction with task-oriented goals and initiatives
Customer Insight Marketing
Generates and applies actionable insights to build competitive advantage
HP Marketing Partners
Understands HP's marketing partners and their specific contribution to achieving HP's marketing goals
Change Management
Develops methods for supporting innovation and change across the organization
Problem Solving
Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution
公司介绍
惠普（HP）公司成立于1939年，是一家业务运营遍及全球170多个国家和地区的高科技公司。我们致力于探索科技和服务如何帮助人们和企业解决其遇到的问题和挑战，并把握机遇、实现愿景、成就梦想。我们运用新的思想和理念来打造更简单、更有价值、更值得信赖的技术体验，不断帮助客户改善其生活和工作方式。
惠普（HP）是全球最大的信息科技（IT）公司之一。我们提供广泛的基础设施和商业产品，从手持设备到世界上最强大的超级计算机，一应俱全。我们为消费者提供了一系列广泛的产品和服务，从数码摄影到数码娱乐，从计算产品到家用打印。这一全面的产品组合让我们能够针对客户的特定需求，提供合适的产品、服务和解决方案。在截止至2007年10月31日的2007财年中，惠普（HP）的营业额达1043亿美元，在2007年美国财富500强中排名第14位。
更多详细信息，请登陆:http://www.hp.com/go/job
惠普（HP）是全球最大的信息科技（IT）公司之一。我们提供广泛的基础设施和商业产品，从手持设备到世界上最强大的超级计算机，一应俱全。我们为消费者提供了一系列广泛的产品和服务，从数码摄影到数码娱乐，从计算产品到家用打印。这一全面的产品组合让我们能够针对客户的特定需求，提供合适的产品、服务和解决方案。在截止至2007年10月31日的2007财年中，惠普（HP）的营业额达1043亿美元，在2007年美国财富500强中排名第14位。
更多详细信息，请登陆:http://www.hp.com/go/job