北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展主管招聘

Product Marketing Leader(职位编号:1703546)

通用电气(中国)有限公司 GE China

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:多元化业务集团公司  医疗设备/器械

职位信息

  • 发布日期:2013-04-26
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:八年以上
  • 学历要求:本科
  • 职位类别:市场/营销/拓展主管  

职位描述

Business Segment

Healthcare Systems


About Us

X


Role Summary/Purpose

Leads, coordinates and manages the execution of the marketing plan for a product portfolio in a given region. Identifies opportunities for growth and share gain. Creates a regional product/portfolio strategy including product positioning, current portfolio evolution, install base growth strategy and collaborates with global marketing on lifecycle management strategy. Provides input to the new product/solutions roadmap development.


Essential Responsibilities

• Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for a product portfolio in assigned region. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success • Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing commercial strategy for a product portfolio in a given region • Owns launch plans for new products in the region with appropriate product positioning, segment/region-specific value propositions and distribution strategies • Key contributor to the Product/Region Growth Playbooks and SII with the goal of achieving growth and market share objectives. Collaborates with sales and global marketing to develop the regional market forecast as well as the orders forecast for the market segment. • Understands customer’s clinical and economic needs, as well as values and benefits sought. Prioritizes customer segments and business opportunities in conjunction with global product marketing and P&L leaders Ensures regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share. • Responsible for all demand generation and awareness activities for a product/portfolio in a given region (including trade shows, customer events, advertising, telemarketing campaigns, promotions). Works with Marketing Communications and PR to develop and execute marcom plans. Responsible for capturing and reporting upon relevant metrics. • Develops programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate • Provides regional input to business cases for products/upgrades that are at concept stage, work with Global Product marketing, Business Analysis and Global Design to develop, test and prototype new product ideas • Responsible for ensuring the local commercial organizations (Sales Specialists and Account Managers) have the right tools and training to sell and manage product configurations and portfolio effectively


Qualifications/Requirements

1. Bachelor’s Degree in Marketing, Business Administration or related field 2. Minimum 8 years experience in marketing, product marketing or related field 3. Leadership skills to lead teams and shape/lead growth vision and marketing strategy4. Team oriented – ability to motivate and work well with diverse, cross-functional teams5. Influencing skills – ability to motivate individuals and demonstrate organizational influence6. Prior experience in a leadership role with direct reports7. Excellent oral and written communications skills8. Strong analytical and process skills


Desired Characteristics

公司介绍

通用电气(GE) 公司是一家全球领先的科技、服务和金融公司,是全球最大的多元化企业,致力于解决世界上最棘手的问题。GE的产品和服务范围广阔,从能源、石油天然气、水处理、航空、医疗、运输系统、家电、照明,到金融,客户遍及全球100多个国家,拥有30多万员工。杰夫?伊梅尔特先生是现任董事长及首席执行官。

GE公司的历史可追溯到托马斯?爱迪生,他于1878年创立了爱迪生电灯公司。1892年,爱迪生通用电气公司和汤姆森-休斯顿电气公司合并,成立了通用电气公司(GE)。GE是道 琼斯工业指数1896年设立以来唯一至今仍在指数榜上的公司。

2011年GE的年销售达1420亿美元。

GE现有6个产业部门,其中包括:航空、交通运输、医疗、能源、GE金融、家庭和商业解决方案。

GE (NYSE: GE) is Imagination at Work – an advanced global technology, service and finance company that is taking on the world’s toughest challenge. Widely recognized as the world’s largest multi-business company, GE excels in a variety of sectors including energy, oil and gas, water treatment, aviation, healthcare, transportation, lighting, appliances and finance. GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. Jeffrey R. Immelt is Chairman of the Board and Chief Executive Officer of GE.

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878. In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company. GE is the only company listed in the Dow Jones Industrial Index today that was also included in the original index in 1896.

Total revenue of GE reached $142.0 billion in 2011.

GE is having six businesses including: Aviation, Transportation, Healthcare, Energy, GE Capital, Home and Business Solutions.

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