北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展经理招聘

Marketing Manager (Work Location: Beijing)

保时捷(中国)汽车销售有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2012-08-08
  • 工作地点:北京
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位类别:市场/营销/拓展经理  

职位描述

Key Responsibilities
? Develop and execute marketing strategies for the PC together with senior management and/or
dealer principal, according to Porsche Standards
? Plan and prepare budgets necessary to realize marketing strategies. Coordinate all marketing
activities with Porsche China
? Observe market and competitors in order to adapt the strategy if necessary
? Identify customer needs and match those needs with Porsche products and/or service offerings.
? Generate sources of business: develop prospects and customers through the internet, ads,
events, targeted marketing efforts, networking affiliations and other appropriate sources
? Define and develop/maintain a customer database (together with sales and after sales) and
secure consistent use by all relevant people in the Porsche dealership. Use this customer
database for generating new business
? Utilize Porsche provided tools such as CRM, Porsche Partner Network (PPN), New Porsche
Academy site (NPA) and others
? Explain and demonstrate Porsche features as benefits that meet specific customer needs
? Handle customer complaints in cooperation with other departments according to Porsche
standards
? Plan, organise, manage, implement and follow-up all approved events/activities
? Research, brief and liaise with suitable Agencies/ Business Partners to negotiate resource and
budgets on approved activity
? Research Porsche activities from other dealers and competitor activities, with a view to their
contribution or threat to own marketing efforts
? Plan activities in agreement with other dealership colleagues and managers
? Pursue, encourage, comply and exceed all standards, procedures and guidelines by Porsche /
Porsche China
? Regular monitoring, analysing and enhancing of all established work related processes according
to Porsche / Porsche China regulations
? Attend all relevant trainings provided by Porsche China
? Submit activity reports (events, marketing activities, budget forecast) to PC management and
Porsche China

Attributes
? At least 5 years of working experience as a Marketing Manager or in a similar position
? university degree in relevant field of study preferred
? Understanding and imposing Porsche corporate philosophy, image and identity
? Be a representative ( ambassador ) of the Porsche brand in all customer contacts and other
aspects
? Experience in the automotive retail business or marketing/event area is a plus
? Excellent communication skills in Chinese and English
? Proven experience in leading and managing teams
? Enthusiasm for Porsche products and services
? Honest and reliable personality
? Well-groomed appearance
? Self-motivated
? High sense for creativity
? Ability to make decisions & achieving objectives
? Self-assertiveness
? Excellent customer service mentality with ability to quickly build strong relationships
? Works well under pressure
? Self-organised
? Open minded attitude towards customers, prospects and trends
? Willing to learn and to adapt to change
? Proficient computer skills (MS office, Lotus Notes and Internet)

公司介绍

保时捷(中国)汽车销售有限公司是保时捷在中国大陆以及中国香港和中国澳门地区的子公司。保时捷中国于 2001 年成立,并开始在销售、市场及售后服务等环节为合作伙伴提供专业支持。

经销商网络
保时捷目前在中国一共124个销售网点(包括港澳各一家),其中96家为保时捷中心(4S)其余为城市展厅,位于北京(五家),上海(四家)和成都(三家)、温州(三家)、深圳(三家)、厦门(两家)、杭州(三家)、武汉(两家)、重庆(三家)、西安(两家)、哈尔滨(两家)、南京(两家)、宁波(两家)、佛山(两家)、福州(两家)、长沙(两家)、昆明(两家)、沈阳(两家)、东莞 (两家)、天津 (两家)、广州、青岛、大连、金华、太原、台州、海口、郑州、苏州、长春、南宁、鄂尔多斯、合肥、济南、兰州、唐山、呼和浩特、无锡、南通、泉州、绍兴、南昌、常州、烟台、三亚、潍坊、银川、嘉兴、榆林、石家庄、中山、珠海、徐州、淄博、贵阳、汕头、洛阳、惠州、泰州、乌鲁木齐、绵阳、新乡、芜湖、香港(两家) 和澳门。所有保时捷中心都是保时捷的授权网点并为中国的保时捷客户提供保时捷的产品及服务。

销售业绩
2019 年,保时捷中国创造了在中国大陆、中国香港及中国澳门累计交付 86,752台的杰出业绩。

企业荣耀
2019年,保时捷中国同时获得了“中国杰出雇主”及“金级国际WELL认证”。

联系方式

  • Email:recruitment@porsche-beijing-central.com
  • 公司地址:地址:span世纪大道826号13-17F