北京 [切换城市] 北京招聘

Digital and CRM Manager

欧瑞莲化妆品(中国)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2024-07-12
  • 工作地点:上海
  • 工作经验:3年及以上
  • 学历要求:本科
  • 职位月薪:1.8-2.3万·13薪
  • 职位类别:Digital and CRM Manager

职位描述

RESPONSIBILITIES:
1. Digital content planning & execution
- Follow digital content strategy and plan the content creation to support business partners to share contents to attract new customers and to engage with their existing customers.
- Work with agencies and internal team members to create related social media contents as planned in all digital platforms, such as RED, WeChat, Channel, WeiBo, etc., to enhance brand and product exposure.
- Collaborate with internal stakeholders, cross-functional teams to ensure social media initiatives & campaigns in line with broader marketing and communication strategies.
- Plan and implement strategies of online influencers including KOL, KOC and other potential online influencers.
- Stay up to date with emerging social media platforms, tools, and best practices, and recommend innovative approaches to enhance brand social media presence.
2. Social investment project management
- Demonstrate strong project management skills and excellent social marketing abilities to lead social investment projects which include but not limited with influencer selection & collaboration, feeds, and content optimization, online advertisement, etc.
3. Agencies managements
- Manage digital agency to provide qualified service through effective communication. Hands on contract and payment to control budget as planned.
4. SMO support
- Manage and optimize the search results on the Search Engine platforms, especially on Baidu and RED, and work closely with agencies to enhance brand image and product exposure.
5. CRM
- Regular maintenance of CRM through agency.
6. Analyze and report
- Analyze and report digital marketing campaign, content creation and project result periodically.
7. Team management
- Enhance team members communication efficiency within and across departments.
- Responsible for all Digital related payment request submission and provide support to line manager on budget control.
QUALIFICATION:
1. Bachelor degree or above with 3- 5 years of digital marketing experience, esp. in social media platform managements and influencer collaborations. Longer experience is preferable.
2. FMCG, beauty or direct sales industry working background is preferable.
3. Logical thinker with creativity; familiar with social media trend and tonality; capability to evaluate and adjust copy writing.
4. Good sense of responsibility, good communication skills and team work ability, able to work independently and under pressure.
5. Strong coordination ability with different counterparts.
6. Capable of business English writing, speaking, and reading.
7. Good computer skill and able to use Microsoft PowerPoint, Excel and Word professionally.
8. CRM experience is a plus.
9. Multi-tasks skills.

公司介绍

欧瑞莲于1967年由翰林兄弟在瑞典创立,目前已成为市场遍布全球60多个国家的国际性美容品直销公司。

欧瑞莲拥有种类丰富的创新产品线,其“瑞典的、天然的、美容品”通过300多万独立销售顾问销往全球,造就每年逾13亿欧元的销售额。

欧瑞莲提供领先业界的事业机会,帮助人们从加入的***天起就赚取收入,同时朝着实现个人梦想和雄心的目标迈进,这就是我们独一无二的事业概念--“今天创造财富,明天成就梦想”。对于人与大自然的尊重,成为公司营运理念的基础,并体现在公司的社会和环境政策中。欧瑞莲世界儿童基金会的联合创始人,并为全球众多的慈善事业项目提供捐助。欧瑞莲是一家上市公司,股票在纳斯达克OMX北欧交易所上市。

联系方式

  • 公司地址:上海市黄浦区徐家汇路610号日月光中心办公楼21层 (邮编:200025)