北京招聘

POSITION SUMMARY:
1. To build Royal Caribbean brand as the best cruise brand in China through maximizing brand exposure and impact.
2. Support PR function to achieve the highly effective external and internal PR & communications work that build corporate and brand image and reputation in market.
3. To be the promoter of Royal Caribbean brand love and act as spokesperson to media.
4. Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Assist line manager with overall PR strategy development and project planning, including corporate communications and brand communications.
2. Work collaboratively with internal departments and global communications teams to ensure that strategic PR campaigns are delivered effectively in line with the goals.
3. Manage agencies through briefing, implementing and reporting to deliver the PR projects effectively.
4. Support line manger in planning and implementing the offline PR events covering different scales and can take lead to execute independently.
5. Support line manager in developing and optimizing the PR calendar for a sustained storytelling.
6. Take lead to draft the PR contents like press release, statement, newsletter, and FAQ.
7. Manages media and KOL engagement, including identifying and pitching editorial opportunities, and managing briefings that result in meaningful coverage.
8. Plan and execute on EPR promotions and social campaigns to support brand and product communications.
9. Provide analysis and counsel regarding coverage, competitor landscape and industry news.
10. Assistant line manager on crisis management including statement draft, pre-empt plan development, internal and external communication and crisis monitoring daily updates.
11. Manage administrative works including agency and media contract, payment to meet internal financial requirement.
12. Assistant line manager on PR & communication budget management.
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QUALIFICATIONS:
1. University degree or above, preferably in journalism, public relations, language literature or marketing related
2. Minimum 3-5 years of experience in communications, with no less than 3 years of direct PR experience
3. Previous working experience in renowned PR agency or inhouse side of leading multinational companies with strong consumer-based interface preferred. Travel, hospitality and lifestyle are preferred.
4. Proven track record in handling PR crisis, offline PR events and online PR campaigns from planning across executions
5. Hands on abilities in developing PR content such as press release, advertorial, statement, FAQ.
6. Understand China media and social / digital landscape and trend, have solid connections with core general media, business media, financial media, travel and lifestyle media, and KOLs among these categories.
7. Knowledge in both traditional PR and ePR.
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KNOWLEDGE AND SKILLS:.
? Strong PR sense
? Team player with sense of duty and honor
? Proactive, organized, strategic thinking and detail-minded
? Great multiple tasks management skills and stick to timeline
? Can work under high pressure
? Native Mandarin speaker with fluent command of English in oral and written
? Proficient in Microsoft word/excel/power point skills
? Strong business acumen and have a flexible/result driven approach on managing challenges and changes
? Strong interpersonal and communication skills and the ability to work effectively with a wide range of individuals

关于皇家加勒比国际游轮

皇家加勒比国际游轮是全球***的游轮品牌，在超过50年的时间里始终致力于将创新注入海上旅行。皇家加勒比旗下各系列游轮皆融和全新科技及超凡设施，是游轮船只建造的杰出代表，专为勇于探索的宾客们而打造。 皇家加勒比力求为宾客提供极具创新性的度假体验，其丰富航线涵盖了6大洲、72个国家、超过260个目的地。其中，“完美岛屿度假系列” 自推出后便备受瞩目，该系列首座私属岛屿将为位于巴哈马的“可可岛完美假期”。

作为在中国发展迅猛的游轮公司，自2009年开启***条中国上海母港航线，皇家加勒比一直以来致力于引领游轮产业的发展，率先在中国市场部署和经营世界级游轮，先后引进两艘吨位大、船龄新、设施先进的游轮——“海洋航行者号”及“海洋水手号”，引领中国游轮行业进入“大船时代”。皇家加勒比于2015-2016年陆续将全新制造、科技含量极高的游轮“海洋量子号”“海洋赞礼号”引入中国，将中国游轮市场推入“新船时代”。2017年，皇家加勒比正在设计和建造“超量子系列”游轮，该游轮将于2019年下水和部署中国市场。超量子系列凝聚皇家加勒比多年在亚洲市场通过产品优化实践积累的经验和知识，对游轮新船设计与建造的国际水准发起了又一次冲击，将成为中国游轮市场发展新的里程碑。