Manager, Brand & Customer Research APAC
沃尔沃（中国）投资有限公司
- 公司行业：多元化业务集团公司
职位信息
- 发布日期：2013-07-12
- 工作地点：北京
- 招聘人数：若干
- 工作经验：一年以上
- 语言要求：英语熟练
- 职位类别：产品/品牌经理
职位描述
Role (Purpose of the job)
The overall assignment is to provide Group TSM APAC and JVs with sufficient knowledge about brands and customers in the APAC and Joint Venture markets. A key responsibility will be to support management and line organization to improve customer satisfaction, loyalty and image of our brands as well as the understanding of our customers. This will be handled through managing the BCS (Brand and Customer Satisfaction) survey as well as other customer research activities, linking it to improvement activities.
Key Responsibilities
1. Project management of the BCS survey, including continuous survey improvements and survey procurement through vendors
2. Analysis of results, input to target setting for Brand Image positions, offer support for CS scoring
3. Communication and presentations of image and satisfaction results and recommendations (together with APAC UD Global Brand and AM & SP) and support management on different levels with extended analysis and supporting BCS workshops
4. Be a part of the cross-functional CS teams and support CS network operation together with APAC AM & SP
5. Conduct recurring purchasing barometer studies to evaluate overall customer purchasing patterns and trends
6. Customer Portfolio Analysis: Identify top customers by market/industry for both Group Trucks and Competitors
7. Coordinate and conduct ad-hoc customer profile and segmentation research to understand trends of business, financials, and business models. Present analysis and recommendations
8. Organize customer research network conferences on an need-basis
9. Maintain Volvo Group market segmentation model by performing analyses (ad-hoc basis) to generate insights, on the basis of data provided by APAC BI
10. Act as an internal consultant to provide expertise in analysis, research methodology and techniques. To create usefulness of performed research, make conclusions and recommendations based on findings
11. Secure connection with central and local BI resources, to share data and intelligence
Main competence requirements
1. Strong interest in analytical work, experience from market research
2. Proven project management skills
3. Excellent communication skills
4. Strong networking skills, able to work autonomously and take initiatives
5. Experienced in performing presentations and running workshops
6. Understanding of brand image and customer satisfaction improvement work and processes
7. Master or Bachelor in Business Administration or similar
8. Fluent in English
9. Ability to function in a multi-cultural and cross-functional environment
The overall assignment is to provide Group TSM APAC and JVs with sufficient knowledge about brands and customers in the APAC and Joint Venture markets. A key responsibility will be to support management and line organization to improve customer satisfaction, loyalty and image of our brands as well as the understanding of our customers. This will be handled through managing the BCS (Brand and Customer Satisfaction) survey as well as other customer research activities, linking it to improvement activities.
Key Responsibilities
1. Project management of the BCS survey, including continuous survey improvements and survey procurement through vendors
2. Analysis of results, input to target setting for Brand Image positions, offer support for CS scoring
3. Communication and presentations of image and satisfaction results and recommendations (together with APAC UD Global Brand and AM & SP) and support management on different levels with extended analysis and supporting BCS workshops
4. Be a part of the cross-functional CS teams and support CS network operation together with APAC AM & SP
5. Conduct recurring purchasing barometer studies to evaluate overall customer purchasing patterns and trends
6. Customer Portfolio Analysis: Identify top customers by market/industry for both Group Trucks and Competitors
7. Coordinate and conduct ad-hoc customer profile and segmentation research to understand trends of business, financials, and business models. Present analysis and recommendations
8. Organize customer research network conferences on an need-basis
9. Maintain Volvo Group market segmentation model by performing analyses (ad-hoc basis) to generate insights, on the basis of data provided by APAC BI
10. Act as an internal consultant to provide expertise in analysis, research methodology and techniques. To create usefulness of performed research, make conclusions and recommendations based on findings
11. Secure connection with central and local BI resources, to share data and intelligence
Main competence requirements
1. Strong interest in analytical work, experience from market research
2. Proven project management skills
3. Excellent communication skills
4. Strong networking skills, able to work autonomously and take initiatives
5. Experienced in performing presentations and running workshops
6. Understanding of brand image and customer satisfaction improvement work and processes
7. Master or Bachelor in Business Administration or similar
8. Fluent in English
9. Ability to function in a multi-cultural and cross-functional environment
公司介绍
沃尔沃（中国）投资有限公司位于北京市朝阳区北京市朝阳区三里屯西五街5号,交通便利，我们属于外资企业，改革开放以来，我们企业经营一直稳中有进，主要从事：国家允许的外商投资领域投资，如有上门参观合作，请与本公司相关部门事先联系。其它关于沃尔沃（中国）投资有限公司的详细介绍，请进入我公司网站了解新动态。