Head of Branding & Marketing
Summergate 美夏酒业
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2022-06-29
- 工作地点:上海-徐汇区
- 工作经验:10年以上经验
- 学历要求:本科
- 职位月薪:4-5万
- 职位类别:市场/营销/拓展总监
职位描述
THE ROLE
1. Providing leadership to the marketing management and teams, including brand team and trade marketing team.
2. Organizational development: Collaborate with relevant senior managers and directors on
designing and expanding the organization to support Summergate business objectives and growth plans.
3. Implement systems and tools to enhance all aspects of marketing strategies
4. Lead, motivate and coach marketing teams to achieve excellence, with responsibility over all aspects of people development
6. Promoting impeccable ethics and integrity at all times
7. Assume responsibility for marketing budgets; improve cost control/efficiency/productivity and
evaluate all expenses against profit performance
8. Balance marketing efforts across multiple brands and SKUs to ensure healthy business mix in line with overall company objectives
9. Develop a clear understanding of market/competitor conditions and developments and
ensure marketing teams work together with sales teams in creating appropriate marketing
strategies
10. Lead marketing teams to ensure development and optimal deployment of tool box of
presentations, promotions, POS material, gift boxes, etc that effectively conveys value propositions to customers
11. Working with the sales teams, develop and maintain a SWOT matrix of competitors, and
define tactics to leverage own strengths and exploit competitor weaknesses from a marketing
perspective
12. At all times ensure total regulatory and legal compliance in all areas of Woolworth China’s
marketing operations
13. Regular travel to regional offices/markets as required
WHO YOU ARE
Prior experience in a marketing role at a senior leadership level.
FMCG industry background a must, and experience marketing food & beverage products ideal.
Broad marketing experience, including digital marketing and e-commerce activation in Mainland China.
Excellent stakeholder management and influencing skills with the ability to communicate in both Putonghua and English to a high professional level.
Prior people management skills with a focus on coaching and developing team members for success.
Previous experience working in a matrix organization and MNC.
WHAT YOU WILL GAIN
Be a part of a multinational retail group
Constant mentoring and training provided
Fantastic development opportunities and long term career path
Performance based bonus
职能类别:市场/营销/拓展总监
公司介绍
As a business we’re excited about our future, and we want you to be an influential part of it. You will be part of a closely connected, innovative culture as integrity is at the heart of our decision making and we need our best people to drive us forward with passion, precision and ingenuity. As a team, we work with an entrepreneurial spirit and the highest respect for each other and our customers.
公司地址: 云南南路118号凯腾大厦3楼
联系方式
- Email:lilly.zhu@summergate.com
- 公司地址:上海市虹口区天潼路328号星荟中心4楼4-200 (邮编:200002)