北京 [切换城市] 北京招聘北京市场/营销招聘北京市场/营销/拓展总监招聘

Head of Branding & Marketing

Summergate 美夏酒业

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:批发/零售

职位信息

  • 发布日期:2022-06-29
  • 工作地点:上海-徐汇区
  • 工作经验:10年以上经验
  • 学历要求:本科
  • 职位月薪:4-5万
  • 职位类别:市场/营销/拓展总监

职位描述

THE ROLE

 

1. Providing leadership to the marketing management and teams, including brand team and trade marketing team.

2. Organizational development: Collaborate with relevant senior managers and directors on

designing and expanding the organization to support Summergate business objectives and growth plans.

3. Implement systems and tools to enhance all aspects of marketing strategies

4. Lead, motivate and coach marketing teams to achieve excellence, with responsibility over all aspects of people development

6. Promoting impeccable ethics and integrity at all times

7. Assume responsibility for marketing budgets; improve cost control/efficiency/productivity and

evaluate all expenses against profit performance

8. Balance marketing efforts across multiple brands and SKUs to ensure healthy business mix in line with overall company objectives

9. Develop a clear understanding of market/competitor conditions and developments and

ensure marketing teams work together with sales teams in creating appropriate marketing

strategies

10. Lead marketing teams to ensure development and optimal deployment of tool box of

presentations, promotions, POS material, gift boxes, etc that effectively conveys value propositions to customers

11. Working with the sales teams, develop and maintain a SWOT matrix of competitors, and

define tactics to leverage own strengths and exploit competitor weaknesses from a marketing

perspective

12. At all times ensure total regulatory and legal compliance in all areas of Woolworth China’s

marketing operations

13. Regular travel to regional offices/markets as required

 

WHO YOU ARE

 

  • Prior experience in a marketing role at a senior leadership level.

  • FMCG industry background a must, and experience marketing food & beverage products ideal.

  • Broad marketing experience, including digital marketing and e-commerce activation in Mainland China.

  • Excellent stakeholder management and influencing skills with the ability to communicate in both Putonghua and English to a high professional level.

  • Prior people management skills with a focus on coaching and developing team members for success.

  • Previous experience working in a matrix organization and MNC.

 

WHAT YOU WILL GAIN

  • Be a part of a multinational retail group

  • Constant mentoring and training provided

  • Fantastic development opportunities and long term career path

  • Performance based bonus

公司介绍

Summergate is a major player in the Greater China drinks market. Founded in 1999, Summergate is now owned by the Australian retail giant,Woolworths Group who owns over 3000 stores and over 20 thousand employees gloablly. Through 11 registered offices across Mainland China, and 2 affiliated offices in Hong Kong & Macau, Summergate exclusively represent over 100 brands from 19 of the world’s leading drinks producing countries.

As a business we’re excited about our future, and we want you to be an influential part of it. You will be part of a closely connected, innovative culture as integrity is at the heart of our decision making and we need our best people to drive us forward with passion, precision and ingenuity. As a team, we work with an entrepreneurial spirit and the highest respect for each other and our customers.


公司地址: 云南南路118号凯腾大厦3楼

联系方式

  • Email:lilly.zhu@summergate.com
  • 公司地址:上海市虹口区天潼路328号星荟中心4楼4-200 (邮编:200002)