北京招聘

Relationship Management
? To build on existing and develop new relationships with local, regional and international press publications across long-lead and short-lead, mainstream fashion/ beauty/ lifestyle media, trade, entertainment, online and new media in order to maximize media lineage opportunities
? To develop relationships with complimentary PR agencies in order to maximize media opportunities
? To synergize the relationships and activities between partners and vendors to ensure maximum exposure to press and customers
? To gather all relevant information and materials on key brands and products and to ensure information sharing with relevant parties
? To identify appropriate celebrities to be Lane Crawford brand ambassadors/friends and develop relationships in line with the Lane Crawford brand image
? To fully understand and be able to communicate our omni-channel business model for a seamless customer
Public Relations and Communications
? To support communication plan with Mar-com Director on yearly/ monthly/ campaign basis across diversified communication channels
? To work with HK team on EN key message development and be in charge of Chinese messaging development
? To work closely with CBO to plan the press calendar and press events in advance, ensuring maximum publicity and support
? To draft, edit and disseminate press releases and other relevant PR materials on campaign/project basis and statements for media inquiries in line with corporate brand positioning
? To drive key category stories and secure day to day placement to support coverage across business units
? To monitor and report competitor activity and relevant industry trends, events and opportunities
? To provide copywriting and translation support to content team and other departments, inclusive of copy proofing, editing and original copy
? To execute with marketing all special events for press management, key guest and celebrity appearances, and post-event coverage
? To pitch key stories/ interview for designer, company spokesperson or company key events to maximize brand exposure on appropriate channel
? To offer store tours and company overview to visiting designers and key VIPs
? To supervise and manage the organization of the media library and PR archives
? Crisis management: be able to appropriately handle corporate/ brand crisis including draft company statement, strictly follow up crisis guideline and communicate with key stakeholder, develop/ execute reputation recovery plan, etc.
Partnership Development
? To identify business opportunities with key stakeholders (media, celebrities, agent, stylists, KOLs, and partners etc.) to develop/ execute integrated communication plan that can facilitate marketing events or provide distinctive consumer engagement
Financial Management
? To monitor the expenses of each program and ensure all financial and account procedures are followed through on an ongoing basis and meet budget requirements
? To recognize business opportunities and be responsive to market conditions in order to maximize business and be competitive

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