北京招聘

Employer: BMW China Services Ltd.Job Title: BMW R&D Usability user researcherLocation: BMW Beijing RnD Center, Building 7# Park 12# An Xiang Avenue, Shunyi District, BeijingJob DescriptionIn order to understand the Chinese market, BMW has to make sure that all car interior products and interfaces are easy and safe to use for Chinese customers. Therefore, BMW China disposes of a usability lab incl. driving simulation, which serves to run usability and other tests supporting the user experience development work. Frequently tested features are e.g. navigation user interface, HVAC, entertainment, telematics or text input features.In this regard, you will plan, coordinate and execute classical usability test with upcoming generations of user interfaces, using customers or associates as participants. The tests can be conducted in a special research lab, with table mockups or in real cars. The fieldwork can be handled by you personally or by using suppliers. The results have to fulfill certain statistical and formal quality expectations and need to be communicated to German headquarters and function developers. Furthermore, comparing different BMW competitors with benchmark studies enhances the professional spectrum.Qualifications:Major Psychology, Human Factors Usability and UX Research3-6 years of job experience as researcher in usability and UX areaUsability and UX research methodologyExperimental design, methodology and reporting for usability testsEmpirical statisticsAbility to work in a fast paced, ever-changing, multi-task environmentTeamwork and good communication skillsEnglish fluent in BusinessKnowledge about German language is plusDriving license (China) and driving experience

上海唯都市场营销策划股份有限公司是一家集咨询，营销策划和系统工具平台于一体的整合营销服务公司。公司专注于品牌CRM、移动互联网、大数据、O2O等业务为核心。团队核心成员由来自海外留学背景、国际4A广告公司、资深互联网技术研发专业人士组成。作为领先的互联网客户关系管理机构，团队服务于世界知名企业，主要业务涵盖了迪士尼、汽车（宝马，沃尔沃，英菲尼迪，兰博基尼等）、母婴（雅培，美素佳儿等）、酒店(万达、华住等)及奢侈品行业高端领导品牌。公司多年来通过对不同行业的品牌服务、渠道整合及行业发展的深度洞察，帮助一线国际和国内品牌在数据和互联网领域取得不断成功。唯都自主研发的多个核心软件产品均获得了客户的良好反馈，成为品牌的长期强力合作伙伴。公司致力于为企业在高速发展的移动互联网时代，提供专业、丰富和完善的客户管理解决方案。
公司服务范畴包括：
1.移动互联微研发： 微信公众平台/直达号移动平台运营维护及定制开发，借助社交媒体平台用户群及传播力，吸引潜在受众关注和增加用户粘性。
☉轻应用：创新数字营销手段策划设计品牌客户活动。
☉公众平台定制开发：按业务需求开发满足特定业务功能，如O2O线上线下交易平台。
☉管理信息系统：品牌官网、CRM管理系统及其他B/S管理系统研发。
2.大数据挖掘：客户数据模型建立、多维度的大数据分析挖掘，为企业客户服务战略提供数据支撑和发展趋势预测及防范。
3.品牌CRM策略咨询：根据企业客户需求制定客户关系管理战略规划及实施。
4.市场活动支持：短信、彩信、EDM邮件、呼叫中心等一站式客户沟通管理渠道。