北京招聘

Job Responsibilities

·         Brand media strategy planning, development, content and media platform, the actual implementation;

·         Propose, develop and define innovative initiatives and online marketing strategies that formulate the digital 

          experience for customers as part of key touchpoint

·         Coordinate and implement local strategy on social networks in China according to local social landscape to 

          increase fan base and engagement on the brand in line with objectives

·         E-commerce marketing that includes in-site campaign & advertising & off-site traffic generation

·         Generate and constantly verify that contents and materials on the website Brand Digital platform are perfectly 

          conceived and localized for China.

·         Coordinate localization of all the contents and translation for local websites in terms of accuracy and coherence

·         Propose new features and development on digital tools;

·         Coordinate the start-up of e-commerce project in China (when the project will be implemented)

·         Manage all growth hacking and digital experiments to formulate and test growth and user acquisition  

          hypotheses；

·         Explore new revenue and user growth opportunities with idea generation, analysis, experimentation and testing；

·         Be part of the Global Marketing team that develops messaging and creative that resonates with target customer 

          audience；

                      

Qualifications

- In depth experience and grasp of analytics tools

- Experience or strong desire to drive user and eCommerce growth in a consumer startup environment. Demonstrable success in previous projects a plus

- Fluent English a must

- Bachelor or above degree in Communications, Marketing, Advertising;

- Minimum 4 to 6 years related experience in an international environment

- Strong knowledge and experienced in working with China social media tools and platforms 

- Digital marketing experience in ideally the following industries consumer electronics, luxury, fashion, cosmetics, lifestyle

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