北京招聘

Job Detail

Digital Marketing Manager develops, implements, tracks and optimises Colliers digital marketing campaigns across all digital channels. Overall responsibilities include:

· Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and leads generation

· Maintaining our social media presence across all digital channels

· Measuring and reporting on the performance of all digital marketing campaigns

Duties and Responsibilities

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and leads generation.

· Design, build and maintain our social media presence

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimise spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimise user experience

· Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

· Instrument conversion points and optimise user funnels

· Website content maintenance and optimisation

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

· Working closely with the China Marketing and Asia Digital Marketing team to ensure consistency of digital strategy and message

Qualifications

· Bachelor’s degree, or equivalent

· 3-5 years of relevant digital marketing experience

· Fluency in English and Mandarin

· Proven experience in working in complex environments, strategic thinking and an understanding of the business environment both in China

· Solid knowledge of demand generation campaigns and analytics tools (e.g., Google Analytics, Adobe Analytics and BaiduTongji)

· Self-motivated, problem solving, and with ability to manage multiple projects and timelines

高力国际（纳斯达克及多伦多证券交易所股票代码：CIGI）是一家领先的多元化专业服务和投资管理公司。凭借在62个国家建立的运营网络，超过17,000位锐意进取的专业人员紧密合作，努力为房地产用户、业主和投资者提供专家意见。公司年化营收43亿美元，旗下管理的资产总额达570亿美元，更大限度地发挥房地产潜力，助力我们的客户、投资人和员工更快取得成功。

Colliers (NASDAQ, TSX: CIGI) is a leading diversified professional services and investment management company. With operations in 62 countries, our more than 17,000 enterprising professionals work collaboratively to provide expert advice to real estate owners, tenants and investors. With annualized revenues of $4.3billion and $57billion of assets under management, we maximize the potential of property and real assets to accelerate the success of our clients, our investors and our people.