北京招聘

The role solid reports to Sr.Category Marketing Manager (located in Shanghai) for GCO (Global Commercialization Organization), with a dotted line to respective Global Business Group as well as 6 dotted subordinates cross America, Europe, Greater China, Asia Pacific, Middle East & Africa, Latin America. This position will be based in Shanghai China in the regional headquarter.

This role has two exciting challenges and responsibilities:

First, geographic responsibility for EMEA, APAC, AMR with the world markets, this role is responsible for the biggest opportunities for Logitech in the years ahead. However, with 14 major & many smaller countries, countless languages, very diverse cultures and economic systems, the biggest challenge will lie in our capability to address the dynamics of the different local markets, customers and consumers with speed and local insights.

Second, category and marketing responsibility for PC gaming category - Logitech G brand combines with 3 exciting subcategories 1. Mice  2. Keyboards 3. Headsets generating over 300 million USD revenue with substantial potentials embedded at the same time. In this space, we are the leading brand that has been paving the way by leading in wireless technology innovations.

The Logitech G Regional Category and Marketing Team is looking for a Regional Marketing Manager to lead the most exciting and interesting brand of Logitech G across the 4Ps (from branding and marketing strategy, portfolio development to channel management and implementations) to drive revenue growth and consumer engagement across global 6 regions.

This position involves working with global Business Group, CGO GTM team, regional finance team and leading the communication with all 6 regional teams for implementing in the local markets on Digital marketing, trade marketing, campaigns in order to define the optimal strategy, priorities and plans to maximize business opportunities.

             

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate but Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

·         Be an expert for brand proposition and communication, campaign development, consumer insights and marketing tools for the online and offline executions

·         Lead the partnership development within endemic such as game developers, endorsers, esports leagues as well as potential non-endemic partners.

·         Be the point of contact and center of expertise for global Business Group & Regional Category Managers across 6 regions

·         Own GCO marketing budget for the category

·         Responsible for category P&L, goals, strategies, priorities, performance tracking

·         Product:

·         Make decision on territorial or channel segmentation for products

·         Be the champion for product roadmap, make respective business case evaluation and new product execution for the categories (including packaging review, launch deliverables such as copy doc, specifications):

·         Price:

·         Define pricing strategy and MSRP for competitiveness

·         Constantly improve profitability and Standard Margin %

·         Placement:

·         Channel launch strategies and segmentations

·         Design and support channel launch and implementation

·         Promotion:

·         Define the regional marketing plan and calendar for the category and work with cross-functional marketing team on deliverables and toolkits

·         Develop campaign toolkits, define the objectives and measure for learnings to improve year over year. 

                                                                                                                                                                     

Your Skills:

For consideration, you must bring the following skills and behaviors to our team:

·         8+ years of international experience in FMCG, consumer electronics, and/or brand/marketing management consulting. Gaming related background is preferred. 

·         Experience with full marketing mix, developing marketing plans and 360 campaign

·         Experience in developing brand, strategy recommendations and successfully growing a product line

·         Passion for consumers’ needs and business dynamics 

·         In-depth experience in understanding customer preferences, attitudes and other factors that influence marketing plan and  campaign

·         Excellent communication and presentation skills with the ability to influence brand strategy across the organization, is required.

·         Ideal candidate has proven leadership skills to create strong internal/external relationships, while being a global team player.

·         Ability to work independently and collaboratively with diverse teams, both functionally and geographically is critical.

·         Ability to view issues from a broad strategic perspective and strong experience in problem solving, influencing and decision making.

·         Organizational savvy to understand how to get things done in a matrix organization

·         Team player – great communicator

·         Self-management skills and self-started attitude highly valued

·         English fluent verbally and written is a must, Mandarin is a nice to have

·         Bachelor’s degree with strong academic performance, MBA is a plus

2018设计领域全球十大最具创新力公司之一，全球业绩连续五年强势增长，多品牌、多品类——高科技行业中的“宝洁”，源于瑞士、精工匠心，不仅是云周边设备供应商，更是Design Company。

罗技创立于1981年，专注于设计与人们生活紧密相关的产品，近年来已转型成为一家云周边设备供应商。

罗技公司在瑞士证券交易所(LOGN)和纳斯达克全球市场(LOGI)公开上市，旗下拥有罗技、罗技G、Jaybird、Ultimate Ears、Astro Gaming等多个品牌，业务涉及生产力及创造力、电竞游戏、视频协作、音乐和智能家居多个领域，在全球140多个国家和地区展开业务，在多个细分品类雄踞市场份额领先位置。

凭借产品出色的工业设计及创新，罗技频频揽获各类世界级设计奖项，包括红点设计大奖、德国iF设计大奖和Good Design设计大奖等。