北京招聘

Position: Overseas Exams Product Manager

Report to: VP of Sales
Location: Beijing
Subordinates: 3-5

Scope of Work
This candidate will guide a team that is charged with a product line contribution as a business unit responsible for the P&L of the related product. This extends from increasing the profitability of existing products to developing new products for the company. Candidate will build products from existing offerings, and help to develop new ideas based on industry experience and feedback from customers and prospects.
A product manager's key role is strategic and must take up the ownership of the whole product; to define the go-to-market strategy and work along with other parts of the organization to ensure that the product receive the best attention and support it requires. Candidate must be able to communicate with all areas of the company. One must work with overseas content partners; operation department for test delivery; various sales channels to sell the product and the marketing department, helping them understand the product positioning, key benefits, and target customer. Product Manager also serve as the internal and external figurehead for your product offering, and would have to work on the field with the sales channel and key customers for major account and large contract.

Key Responsibilities
Managing the entire product life cycle from strategic planning to tactical activities
Define product offerings and value propositions clearly in relationship to ATA business scope and target markets
Specifying market requirements for range of products/services by conducting market research supported by on-going visits to customers and non-customers; and specify requirements for target customers
Analyze competitive offerings to identify our own differentiators and set pricing
Driving a solution set across development teams through market requirements, product contract, and positioning.
Developing and implementing a go-to-market plan, working with all departments to execute.
Assist marketing department or product marketing team to create marketing messages and collaterals to illustrate the product features and benefits of the product and solution
Analyzing potential partnerships for the product to enhance the penetration to market

Requirements:
3+ years of project management experience; 2+ years in Certification and Assessment Industry;
Exceptional knowledge and experience in sales and marketing, able to manage and be responsible for the P&L of the product;
Strong in Project Management, analytical thinking and problem solving skills;
Excellent communication skills in Chinese and English with good sense in numbers
Able and willing to travel within and outside of China, including Asia, Europe and the Americas (15-20%)