北京 [切换城市] 北京招聘

Project Manager of Training and Seminar, Asia

飞思卡尔半导体(中国)有限公司上海分公司

  • 公司性质:外资(欧美)
  • 公司行业:电子技术/半导体/集成电路

职位信息

  • 发布日期:2013-03-26
  • 工作地点:上海
  • 招聘人数:若干
  • 职位类别:其他  其他

职位描述

The Ecosystem & Training Team (ETP) produces training and marketing programs designed to create demand for Freescale products directly and indirectly through synergies across the Freescale Ecosystem.

This role will execute development and management of training programs within the Asia Pacific region, including strategic alignment to corporate initiatives, execution of programs and follow through metrics and reporting.

Responsibilities:
- Develop strategy and execution plan for training programs in AP region, in coordination with local sales and marketing personnel, and the Corporate training strategy.
- Derive inputs from in region sales and business unit constituents to understand priorities for training programs inclusive of FTF, Designing with Freescale, On Demand Training, and University Programs (where needed).
- Development and management of the master training schedule in the AP region including communication and reporting to corporate team regarding programs.
- Alignment and management of budget allocated to AP region for training programs.
- Develop show flow strategy documents for each training program to communicate objectives and desired outcomes for each training program.
- Manage all seminar logistic activities for programs in AP region.
- Work with MarCom/Events team in selecting and managing suitable venues for training activities.
- Develop marketing plan for training programs in accordance with MarCom and ETP(Ecosystem & Training Program) initiatives.
- Develop and manage audience acquisition plan in conjunction with local sales.
- Work with regional sales and BU representatives to identify appropriate training content for each seminar or training event.
- Identify appropriate subject matter experts for each training program and coordinate availability and travel (where necessary).
- Develop demo plan for each training program where necessary and secure appropriate assets.
- Engage and manage local production suppliers where necessary.
- Ensure successful execution of training programs.
- Manage metrics plan as identified by Corporate Marketing demonstrating DwF ROI through Integrated Marketing efforts.
- Work with corporate communications and enterprise web management teams in developing integrated marketing plan for training programs.
- Manage communication strategy and audience outreach for training programs from initial engagement to post-program follow through.
- Manage delivery of training program documents and content publishing after individual training programs.
- Develop metrics and suitable reports post-event.

Qualifications:
- Bachor or above degree, majored in Marketing or Engineering related.
- Must have 5+ years' related professional experience, preferably in training programs and/or events.
- Prefer candidate to live and work in Shanghai.
- Multiple languages a plus – must be fluent in Mandarin and English.
- Excellent communication skills.
- Must be able to travel extensively to training events within the Asia Pacific region including countries outside China.

公司介绍

恩智浦半导体(纳斯达克代码:NXPI)致力于通过先进的安全连结及基础设施解决方案为人们更智慧安全、轻松便捷的生活保驾护航。作为全球领先的嵌入式应用安全连接解决方案领导者,恩智浦不断推动着互联汽车、端对端安全及隐私、智能互联解决方案市场的创新。恩智浦拥有超过60年的专业技术及经验,拥有29,000名员工,业务遍及30多个国家,2019年的营业额达88.8亿美元。