北京招聘

Job Titles: PR & Event Manager

Report to: Marketing Manager

Location: Shanghai

Main Responsibilities:

To develop, plan, organize, monitor and coordinate PR activities, events to accumulate positive emotion to target stakeholders

PR & event plan execution

Work closely with line manager in developing and implementing annual PR plans

Creates comprehensive action plans that support all Communications concepts with the aim to maximize brand and (new) product exposure while maximizing efficiencies

Develop and execute PR campaigns based on the needs of brands together with line manager & PR agency

Develops rollout plans that are in line with agreed objective and time frame.

Media relationship & publication management

Develop long term and short term strategies and tactics to nurture key media relations,

Continuous development of press contacts to journalists, editors, freelancers to guarantee a growth positive report to the brand, PR core message & star products

To leverage the power of industry key influencers including opinion leaders, celebrity, chef, designer, food critics in order to widen brand networking to multiply intended messages into the marketplace

Maintain a healthy media database

Maximize brand exposure in major press coverage with the strategic help from PR agency and also self-maintained media relationship, and also maintaining right brand image

Plan and implement press related events, press tours

Monitor media, Ad / PR agencies and 3rd party suppliers to ensure brand presentation align with brand standard

PR content development

Develop monthly PR topics with line manager, communication team & PR agency

Work with close media friends & PR agency to find the proper communication angle

Prepare press releases, speeches, editorial write-up & press materials development

according to global brand guideline and PR strategy

Initiate and execute the special editorial projects

Event Plan & Management

Act as the 1st contact for brand concept store to make sure the weekly event calendar is carried out with high quality

Implement small scale events in-house by managing the excellence of operation flow & leverage internal resources

Develop and implement a large scale event plan with agency

Identify and explore joint promotion opportunities with external partners, relevant brands, and media

Be proactive and creative in proposing new ideas and opportunities of event programs to line manager

Work closely with event agency on creation, performance proposal, launch moment proposal, gift proposal, event rundown, onsite schedule, check list, MC script, 2D & 3D design etc to make sure the whole event goes smoothly and successfully

Control the quality of all events by monitoring the operation details

Internal communication:

Frequent communication with other team on continuously reviewing the project status

Work with Market Communications Executive, Product Marketing and Sales, Trade Marketing team to develop internal communication campaign to make sure internal mind-consensus of marketing strategy

Budget & cost control

ü Source, evaluate, recommend and manage various suppliers to ensure that needs objectives are effectively achieved at the best possible price.

ü Up-to-date tracking the expense and accruals with supporting document

Report & Learning

Implements monthly summary that recaps recent events, communicates the on-going project status, and includes monthly article clippings.

To analyze result and make proposals for improvement

Proactively look for the most innovative and creative ideas

Qualifications & Experiences:

Minimum 3 years of hands-on experience in the PR function for consumer brand or with an agency

Excellent presentation and organizational skills

Excellent written Mandarin Chinese, experience in writing / reviewing PR releases

Be creative & open-minded

Be able to establish productive relationships with people at all levels

Can and will to work as part of a team

Cute business sense with high sensitivity to detail

What's On Offer:

Attractive salary package, excellent career prospects

Opportunity to advance your career with a leading international company

Excellent company culture with a dynamic and team-oriented environment

认识美诺

德国美诺Miele — 全球奢华电器品牌, 致力于研制生产顶级厨房电器和精准可靠的商业电器。

德国美诺Miele,创立于1899年. 创始人Carl Miele先生和Reinhard Zinkann先生自企业建立伊始，就将“追求极至，永不妥协”作为企业宗旨. 经过110年的对品质的追求和不断的创新，Miele电器简练、奢华，将舒适、科技、设计与品味融入到生活艺术的点点滴滴，把生活的每一个细节都升华成为尊贵的享受。

今天，德国美诺Miele全球42家海外分公司的一万六千多名员工传承着“追求极至，永不妥协”的企业宗旨 ，公司业绩始终保持着稳步且良性的增长，我们坚信美诺品质的源动力，永远来自美诺的员工。随着公司在中国业务的飞速发展，我们希望有更多的精英加入我们的大家庭，共创美诺未来。我们为员工提供富有竞争力的薪酬福利及培训发展的机会，为您建立个人发展的舞台。

欢迎将您的中英文简历发送到相关信箱（在邮件主题中，请写明姓名、应聘职位和期望的薪资，附加照片）。