北京招聘

In line with Raffles Medical Corporate Services (Sales & Marketing) Strategy, this role will be responsible for (1) Product Lifecycle Management (New & Existing) from Ideation, Design/Refresh, Launch, Maintenance, to End-of-Life (EOL), (2) Market Research including macro level scanning, micro level SWOT analysis, white paper reviews, attending relevant conferences and inter-personal interviews, (3) Pricing including market pricing research, competitive comparison, feature-price-value comparison, standard pricing positioning/recommendation with P&L analysis, promotional & sales pricing strategies, EOL, pricing setup coordination with clinic Ops in PMO/RCMS, (4) Field Marketing Communication including working within Clinic Marketing team and graphic designer to incorporate product-related information, artwork, FABs, pricing, availability, validity and other relevant information required for effective product to market communication (5) Channel Marketing including identifying and engaging relevant online and offline channel partners who are effective to help promote and sell company’s products to right segmented customers.

He/she may, from time to time, be requested to assist in B2C or B2B marketing events and activities. On a monthly basis, he/she is expected to work with Head of China Clinic Marketing to prepare and analyse revenue by Charge Group and by product lines (if trackable), patient trends and mix, and competitive landscape and pricing analysis update, and to share these information to Management team, at FRM meetings and to Clinic Managers.

As a key member of the China Corporate Services team, he/she will register, keep and administer all commercial contracts signed at responsible RM China Clinics.

Job Responsibilities:

Product Marketing Scope

- Collaborate with Head of Clinic Marketing to develop the strategy, scope and application context for new and existing product and sales initiatives including market and competitive intelligence tracking, as well as industry research

- Recommends changes or improvements to existing products, and scope or ideation for new future products, by reviewing product specification and requirements

- Develop customer segmentation and core product positioning and messaging that differentiates the company’s products from competition

- Own product launches end-to-end, working closely with marketing and operation teams to ensure successful and effective release, build processes, deliverables and drive coordination cross-department internally

- Develop product sales collaterals to enable sales teams to be more effective in promoting the products including PPT, tailored proposals, pricing templates, videos, etc

- Create product marketing collaterals including flyers, specification sheets, cheat sheets, FAQs, FAB sheets, update on corporate website, WeChat product information, etc

- Identify and engage potential channel partners to promote the relevant products

- Assist in Contract Preparation for new and renewal clients, working with legal department

Channel Marketing Scope

- Create mission statement for product launch and forecast Performance with assigned channel partners

- For new products, work closely with channel partners (such as Yuguo, Caihong Yuer, etc), understand online platform’s user feedback and ensure successful new product releases via the channels

- For existing products, work closely with channel partners to grow and sustain excellence sales performance numbers, track and report the sales numbers on a monthly basis.

Job Requirements:

- Basic Degree with more than 5 years working experience in market research, marketing and communications preferred, Masters would be a plus.

- Prior 5 years of working experience in B2B or B2C Sales and Marketing capacity preferred

- Experience in Healthcare industry would be a plus.

- Proven track-record in working successfully in teams.

- Meticulous to detail.

- Strong writing skills and experience writing and translating technical information into simple and compelling value propositions preferred.

- Strong planning, organizational skills.

- Strong communication capabilities.

- Team player: comfortable and willing to work in cross-functional and diverse teams.

- Client and patient centric orientation.

- Proven, strong ability to execute job requirements on time, with superior quality;

- Dynamic and positive-minded individual with demonstrated ability to meet/exceed set quantitative objectives in previous positions.

Raffles Medical Group has evolved since its founding in 1976 from a two clinic practice in Singapore to an integrated healthcare provider with a wide presence in Asia.
莱佛士医疗集团自1976年在新加坡成立，从两家新加坡诊所起步，逐渐发展成一个医疗集团，现在足迹遍布亚洲各地。

It operates a network of more than 100 medical centres, a tertiary care private hospital, dental and Chinese medicine services, insurance services, an educational healthcare institute and a consumer healthcare division.
莱佛士医疗集团的网络包含超过100家医疗中心，一家三级私立医院，多家专门牙科和中医诊所，还有医疗保险部门，医学教学学院和消费保健品部门。

In China, we are serving you with seven clinics in Beijing, Shanghai, Chongqing, Tianjin，Nanjing, Dalian and Shenzhen.
在中国，我们有七家国际门诊及两家国际医院，分别遍布于北京，上海，重庆，天津，南京，大连及深圳。

Our clinics are managed by a highly trained and specialized team of professionals to ensure that you receive quality, comprehensive, healthcare.
我们的诊所是由国际医生组成的专业团队，每一位医生都拥有个人“精”与“专”的领域，以确保您获得更优质、全面的国际医疗服务。

At Raffles Medical, your health and safety are our highest priorities.
在莱佛士医疗，我们把您的健康和安全放在首位。